Back
User interviews are one-on-one conversations with real or potential users to understand their behaviours, needs, pain points, and expectations — helping you build an app that solves the right problems.
Why It Matters
- Reveals insights that can’t be captured through analytics alone
- Validates assumptions before costly development begins
- Highlights opportunities to improve usability and value
- Reduces feature bloat by focusing on what users truly need
- Helps align your product with real-world use cases and priorities
Use This Term When...
- Conducting early-stage user research for MVP planning
- Testing new ideas or validating feature relevance
- Identifying frustrations with existing workflows
- Creating or refining user personas
- Preparing for UX improvements based on real feedback
Real-World Example
In one of our projects, we conducted user interviews to uncover motivations, pain points, and expectations. These insights shaped the product strategy and guided design decisions that aligned with actual user behaviour.
Founder Insight
User interviews aren’t about confirming your idea — they’re about learning where it’s wrong. The best insights often come from what users didn’t expect or understand.
Key Metrics / Concepts
- Interview Guide – A structured list of open-ended questions
- Thematic Analysis – Sorting responses into common themes
- Sample Size – Number of interviews conducted for insight validity
- Qualitative Data – Rich, descriptive feedback from users
- Insight Tags – Labels used to track recurring patterns in feedback
Tools & Technologies
- Zoom / Google Meet – For conducting remote interviews
- Dovetail – Organises and tags insights from interviews
- Otter.ai – Transcribes recordings for easy analysis
- Notion – Stores interview notes and summarised findings
What’s Next / Future Trends
With AI now helping summarise and tag interview insights, expect faster, more scalable qualitative research. Voice interfaces, sentiment detection, and automated follow-up questions are making interviews richer and more actionable.
Related Terms
Surveys – Broader data collection that complements interviews
Personas – Built and refined from user interview insights
Synthesis – The process of turning interview data into decisions
Task Analysis – Often shaped by what’s revealed in interviews
UX Design – Informed directly by user interview findings
Helpful Videos / Articles / Pages
Blog: User Research, User Segmentation, and User Feedback for Mobile App Based Businesses
Blog: The Ultimate Guide to Mobile App Development in Australia
Call to Action
Still unsure how to get real insights from your users? Book a discovery call with our team — we’ll help you plan user interviews that lead to better product decisions.