How to Pitch an App Idea to Investors: 5 Tips

dannie By Dannie Duong March 2nd 2020

The online market is full of potential, especially when it comes to technology. However, there are over 2 million apps in existence today, giving you plenty of competition to face as you’re pitching across the marketplace.

Keep reading for 5 tips on how to pitch an app idea to investors so you can receive the funding you need to make your concept succeed! 

1. Be Clear

When giving any kind of speech, clarity is essential to establishing a connection with your audience and maintaining their interest. This is especially relevant when pitching to app investors as you may only have a limited amount of time to share your idea. 

Make sure to establish early on what your app is and what it will be used for. This way, potential app investors will have a clearer vision of what your plans are and know what kind of offer would best help your business succeed. 

2. Show Credibility

Having a plan is helpful when managing a personal cash-flow budget, but it is essential to scaling your ideas. App investors know this.

Even though plans often change, having an initial business model in place is still important because it helps you establish credibility with potential app investors and make wise choices with the funds you receive.

If you already have a successful business that you are managing well, it could be something worth incorporating into your pitch to show them that you already have experience and will be able to succeed in your app idea as well. 

3. Practice Pitching

Umm, the use of filler words can potentially hinder your pitches to app investors because it umm makes your sentences sound less clear and confident. 

Using filler words such as the ones in the example above isn’t intentional, but can still happen anyway if you become nervous during your pitch. To help avoid this problem, ensure you are well prepared before pitching to app investors. 

Practice your pitch aloud plenty of times so that you will be more confident and less likely to accidentally use filler words because you’re not sure what to say next.

4. Stand Out

When faced with a variety of different options, app investors will be paying attention to your idea and the quality of your pitch. 

This makes it important to ensure you stand out in both aspects of your pitch. Get to know your target market and what they like. Do everything you can to make your pitch the best it can be. 

5. Be Patient

Just as your company has faced obstacles over time, you may face obstacles when trying to gain app investors. 

Even if you don’t succeed on your first try, don’t give up.

How to Pitch an App Idea

Although there’s competition, getting a good deal from app investors isn’t impossible, and by following these 5 tips on how to pitch an app idea, you’re setting your efforts up to stand out! 

Looking for more insight? Then feel free to explore our website for more advice!

dannie By Dannie Duong

With a huge amount of experience in fashion, Dannie has an inborn ability to interpret and execute user stories to produce great UX. She drives the UX evolution at EB pearls and the client products that she has designed can only end up with the top 10 charts in the app store.

Read more Articles by this Author