iOS 6: Apple’s Strategic Move to Rule the Market

Hello iPhone 5 fans, as of ABC Action News, the news has been confirmed from the Apple side that you will be using an iPhone without Google’s YouTube app as its default application. Apple has decided to remove its default YouTube feature from its iOS 6 version. It means Apple’s upcoming gadgets such as iPhone, iPad and iPod touch will exclude the YouTube app. But of course, an alternate app of YouTube will be provided.

As Apple has claimed that “iOS 6…will take your iPhone, iPad, and iPod Touch in entirely new directions”, with its improved version iOS 6, Apple is in the line of denying other’s presence within their territory as well.

Though the release date of the iPhone5 is secret, what is not secret is its exclusion of Google products.

First the news of Apple’s own map app, and now YouTube. Is it the case of distancing alone, as many speculated due to Google’s launch of Nexus7? I guess not. It is Apple’s strategic move to capture the potential market independently. The map is not a map alone; it comes with a great underlying market value right from brand promotion to vast advertisements. It will help to penetrate all levels of business as well. And, YouTube is just another gesture of confirming its territory.

Rumour is even that Apple may replace Google as its default search engine. How it turns back to them, time will show. Because, no one can deny the fact that for the majority of internet users, Google is not just a search engine, but it is the one and only search engine. It is more like a religious type of loyalty than a matter of choice.

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