How Does a Mobile App Benefit Small Ecommerce Businesses

How Does a Mobile App Benefit Small Ecommerce Businesses

13 Jun 2022


Michael Signal

Small eCommerce businesses have their work cut out for them to get their name out there. Especially for newer startups, there are a lot of roadblocks to them on this path to success, but it is important to trek the path nonetheless.

If you’re looking for an avenue or tool that could bring value to your small business, it’s best to consider getting a mobile app development. Here’s how a mobile app can benefit small eCommerce businesses:

1) Reach Customers 24/7

Mobile apps offer an additional channel of communication. With mobile apps, the ability to reach and engage your customers is possible at almost any time of the day. Additionally, your customers can even search for your products in the app’s store and eventually purchase them. This means more time-efficient ways of selling your products.

2) Attain Comprehensive Data

With a mobile app, you have a broader insight into your customers’ habits and preferences. In fact, you can track every single move of your customers in the app and run an analysis on them. This offers more comprehensive data that you can use for decision-making. Taking in the information is also quite good for future marketing purposes.

3) Create a Fulfilling UX

When you have a mobile app professionally developed, the app’s user experience should be the top priority. By satisfying your customers’ needs, you can win their hearts. Studies show that the more satisfied a customer is with the experience, the more likely they are to return and purchase more goods from your brand in the long run.

4) Generate Leads

When you have a mobile app, your small business can also use it to generate leads and drive more traffic to your website. Some mobile apps even allow you to create a store and market your products directly to your customers. Have a unique landing page created for your app and link it to your website.

5) Increase Conversion Rates

Aside from generating leads, a mobile app can also be helpful in increasing conversion rates. With a mobile app, you have a better means of streamlining your conversion funnel and getting customers to buy your items. This can help you in competing with other brands on a more level playing field.

6) Improve Brand Recognition

With people who have your mobile app installed, you’ll most likely get higher brand recognition. This can result from the app being used regularly or the app being installed on multiple devices. Though, it’s best to opt for a professionally developed mobile app to provide an excellent experience that gets your brand name out there.

7) Gain Better Virtual Presence

If you’re running a small business, you’re likely to be tight on resources. You can have a simple yet effective virtual presence with a mobile app. With a mobile app, you can save a lot of money on renting a storefront. People can view your products and do other things on your app instead of coming to a physical location to see your store.


Getting a mobile app for your small business can be the way forward for you to reach the masses. If you’re just starting, you may need a little push along the way. Turning to mobile app development can do just that. In need of mobile app development in Sydney? EB Pearls is a digital agency in Australia that offers eCommerce mobile app and web design services. Get in touch with us today!


Michael is the creative brains of the company and he leads the UX and UI team at EB Pearls. He has experience of over 20 years in interaction design and have designed digital products for Fortune 50 companies all over the world.

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“We’re very happy with the results of EB Pearls’ work. Since its launch, the app has had over 7,000 downloads, with around 6,000 users completing the signup process in the first 6 weeks. ”

Giuseppe Saffioti
Giuseppe Saffioti

— Founder at Intro Dating