Centaur enlisted EB Pearls to thoughtfully redesign and develop Centaur’s website and digital presence. EB Pearls was tasked for the following:
Centaur required an update of their existing websites to improve the user experience and grow their digital presence. The main goal was to modernise the look and feel of the website and make it easy for users to get quick access to information regarding Centaurs products and services.
Restructure of Information Architecture
The previous Centaur website was overloaded information – which was confusing for users. EB Pearls worked with stakeholders of Centaur to thoughtfully re-structure the information in a way that wouldn’t overwhelm users. This resulted in a much more cleaner and intuitive user interface.
Aesthetically pleasing and refreshed design
With our talented team of designers and dedicated UX team – EB Pearls worked together with the client to sensibly re-design the Centaur’s website in a way that would bring it up to standard with modern design without overwhelming their long-time users.
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The Centaur Solution
The framework was designed to be modular, which allows complete flexibility for the client when creating new pages within Centaur.
Like all our engagements, we started with a kick-off workshop and had a discussion with the stakeholders of Centaur to understand what pain-points we were trying to address in a re-design
2. Strategy & Information Architecture
By researching and understanding Centaur first, we had a framework for discussion on how we could improve the information architecture of the website. This resulted in condensing down and simplifying a lot of information
3. User Experience
Our next step of the process was to create a wireframe for key pages that would demonstrate the proposed layout of the website – which we were able to test with stakeholders and users
Working within brand guidelines our talented design team crafted an engaging and aesthetically pleasing UI design making it completely user-centric resulting in a flawlessly executed design
Liaising between our user experience, design and development team – we built out the front-end of the website to ensure it matches the beautiful designs we’ve produced. Our team work closely with the client to ensure they are confident in managing the intuitive backend.
6. Launching Live
The exciting part! After releasing the platform into the web, EB Pearls continuously works with stakeholders of Centaur to maintain and optimise the platform based on analytics and KPI’s.
EB Pearls and Centaur collaborated closely together to ensure the site was delivered as per the requirements with best UX practices. By thoughtful and considerate design choices, EB Pearls successfully evolved Centaur’s digital presence with a modern and classy feel.
What our clients say
We were very happy with all of the work undertaken during each phase of our new website production. All EB Pearls personnel were knowledgeable, approachable and helpful – we were also most impressed with the professionalism and responsiveness they demonstrated throughout the process.
EB Pearls delivered a good-looking product that functioned as intended. I chose EB Pearls based on the transparency and the level of understanding that the team at EB pearls goes through to make sure your product is successful.
EB Pearls provided great clarity on the scope, timeline, and stages of developing our app. They designed and delivered an app that gives users access to a database of more than 1,000 roles. EB Pearls stuck rigidly to our production schedule with no problems in communication. They were able to deliver according to what they promised.
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