Our role in the project

User experience

  • Innovation Consulting
  • Research
  • Stakeholders workshop
  • Product strategy

User interface design

  • UI/UX Audit
  • UI/UX Design
  • Brand Identity
  • Visual design
  • Website design


  • Shopify theme development

Post Deployment

  • UI/UX Audit
  • Stakeholders workshop
  • Product strategy
  • User testing
  • Maintenance and Support
  • Analytics and measurement

Technology Used

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Vue JS
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Google Analytics

Project overview

The client wished to design a website for, and reach out to, a New Zealander customer base, as the legal requirements are different in New Zealand. All customers needed to be over 18 to enter the website. 

The main goal of the project was to create a website for the company Wild by Instinct that worked to reset the narrative on adult vaping, by offering products that truly help customers move away from smoking, and subsequently from nicotine.

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User Problems

User Problems

One of the main user problems was customers that were unable to find sufficient product information. Therefore, we created the website with detailed information about the products. For example, price, the percentage of Nicotine, any chemicals that customers need to be aware of, and so on.

Wild Mobile Artboard

User experience

Reviewing the target audience and business model of WILD, we outlined the user journey and key steps needed to make the user experience seamless.

– Interactive Wireframes

– User Flow Diagrams

– User Story Mapping

– User Testing

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Website Design

Design Sprint

Design Sprint

Based on the interactive wireframe and considering the persona of the user, our design team created a design concept for WILD. It was an interactive and collaborative session with the client where we were able to complete the entire design of the website in 1 design sprint.

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Internal testing

Internal testing

As a part of the sprint, we were able to conduct user testing on the UI design and gather feedback on the style of the design and user experience before we started development. We were able to gather valuable information, and improvements were made to the design, incorporating all user feedback. 


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Highlights of WILD

  • Intuitive user experience: We made it easy for the users to find the products they are looking for through the use of filters. 
  • Clean and beautiful design: Less text and more white space to help the user focus on what they need. 
Wild by Instinct - Responsive Shopify website design
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We developed simple yet unique features that helped win the hearts of the users, which were solely dedicated to providing the safest products available, and meeting the toughest Compliance and Regulatory standards around the world.


Next steps

Next steps

After the website is launched, we always ensure that the client is succinctly informed. Since the business is planning to expand to other countries in the near future, we constantly communicate with the clients, apply new features, and provide ongoing support and maintenance.