How to Identify Your Brand’s Exact Audience
25 Jun 2019Content
Table of Contents
Who’s buying your brand?
Well-to-do soccer moms? Brand-conscious teenagers? If you can’t answer this question immediately, you’re in trouble. Figuring out who your target customers are is one of the most important parts of being a business owner.
Here’s how you can do it.
Understand Your Brand
You have to be your brand’s biggest cheerleader. When something good happens, it’s up to you to spread the news. When there’s a problem, you need to quiet the flames.
If you thoroughly understand your brand, you won’t have any trouble identifying who your customers are. There may be a discrepancy between your desired customers and the people who are actually buying your products.
For example, you could imagine that your product services high-end clients when in reality it’s used by budget shoppers.
Finding yourself in this position is a sign your business marketing strategy needs to pivot.
Data is everything in the modern business world. You can use data to find out almost everything you want to know about your customers. How long they spend on your website, their average income level, etc.
There’s a constant push and pull between companies and consumers when it comes to data. Consumers want privacy while it’s in a business owner’s best interest to collect as much information as they can.
You’ll need to keep your data organized if you want to make sense of it. There are paid programs you can use to help.
A simple way to find out what your customers are thinking is to ask them. Customer surveys can be very useful. To make it more appealing, attach some sort of deal to the survey.
A suggestion box can also be useful. The key is getting people to actually use it.
Finally, look at online review sites like Yelp. You’ll be able to see unbiased opinions about your business. You can even respond to them if you create an account.
All of these strategies will give you ample information about your customer base.
Ask the Experts
If you need help figuring out what’s going on in your industry, it might be time to hire a consultant. It’s easy to develop myopia if you work on the same thing for too long. You might be great at coming up with product ideas but struggle with marketing.
You can hire someone on a freelance basis or you can try creating a specific marketing department. The expense might seem high but it will be worth it when you start seeing your profits increase.
Learning how to delegate is one of the most valuable skills that you’ll develop as a business owner. Allowing someone else to take control of your marketing can be a relief.
Finding Your Target Customers
Once you know who your target customers are, you can customize your marketing strategy. If you do it correctly, you should see a spike in your profits.
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