How Web Design Directly Affects Your Business SEO Rankings

How Web Design Directly Affects Your Business SEO Rankings

27 Apr 2020


Binisha Sharma

There are 1.7 million websites on the internet right now, each one fighting for attention and ranking from search engines. No matter what industry you’re in, SEO is essential for users to find your website.

However, search engines like Google are strict when it comes to ranking and will only rank websites with easy navigation, fast loading times, and quality content.

Keep reading to learn how web design can affect your business SEO and what you can do about it.

Readable Text

When a user lands on your website, all text must be easy to read. This means you shouldn’t use bright colors, extremely small font sizes, flashing text, or walls of text.

In other words, the readability of your website can affect your SEO because if users can’t read the content, they’ll leave the website. This leads to high bounce rates and low time on page, which shows search engines your website isn’t valuable to users. 

Navigation Design

Well-planned navigation design is one of the best ways to improve SEO for business. Users must be able to find each page easily from the main menu and not dig around for content. The menu must be visible on each page as well as on mobile devices.

If you’re not happy with how your website looks and performs, you can always redesign it to reflect the latest SEO best practices.

Mobile-Friendly Design

If your website isn’t mobile-friendly, search engines won’t rank it high or may even penalize it. This is why it’s crucial that your website is easily accessible from all types of devices, including tablets, laptops, and smartphones.

Over 52% of all website traffic comes from smartphones, so you should make sure users can access your website fast, read the text clearly, and navigate it with ease. 

Loading Speed

One of the most important factors for SEO rankings is the website loading speed. Search engines rank fast websites higher, so aim for 2-5 seconds. If users can’t access the website during this time, they’ll exit and this will increase your bounce rate.

Work with professional web designers to make sure your website is free from unnecessary plugins, large images, or error pages.

SEO Content

Another essential SEO ranking factor is high-quality content. Search engine algorithms are so sophisticated that they can recognize duplicate or stolen content, keyword-stuffed content, and low-quality content.

The more users stay on your website and browse different pages, the higher you’ll rank. Your content should be versatile, valuable, and relevant and deliver exactly what it promises.

Heading Tags

One of the basics of web design SEO is adding heading to each page. These tags show search engine bots that crawl your page which headline, title, or text is important.

You should only use H1 tags to highlight important keywords or page titles. For all other text, you can use H2 and H3 tags.

Whether you need a new website from scratch or want to redesign your existing one, web design can affect your business SEO. Pay attention to the navigation design, website loading speed, and the quality of the content for better SEO.

Ready for a brand new website? Contact us today and let us create a website that’ll attract customers and boost sales from day one!


Serving as the lead point of contact for all customer management matters, Binisha focuses on fostering a talented and innovative team of design. She acts as client advocate and works with teams to ensure that client needs are understood and satisfied to help improve the overall customer experience.

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