Did you know that the digital population worldwide is more than 4.4 billion, out of which nearly 3.5 billion are mobile social media users? Therefore, it’s in your business’ best interest to tap into this market.
When comparing the iOS and Android mobile app development processes it is important to refrain from citing personal preferences. Instead, analyze their parameters with relation to your business and how you can use it to improve your mobile app SEO. To that end, here are a few metrics for Android vs iOS users and how they affect your mobile app development. Read on!
1. Device Compatibility
There are some critical differences in Android vs. Apple users that directly impact usability and why you may select one over the other. Apple is well-known for upholding stringent regulations regarding the submission of apps to the Apple Store whereas Android app developers have more flexibility.
While an iOS app has a longer development and verification duration, it has greater intuitiveness, security, and consistency. Android users can attest to the customizability that their gadgets permit, thereby enabling them to tailor their smartphones and tablets to their respective preferences.
2. Android vs iPhone Demographics
Android currently has the largest global market share owing most of its popularity in developing and low-income nations. On the other hand, iOS is well-liked in the USA, Japan, Australia, and the UK, particularly among those with a high income and advanced education level. What’s more, when you compare the mobile market iOS usage, iOS users spend more time on apps than Android users.
3. Spending Pattern in Android vs iOS Users
Learning the likelihood of Android vs Apple users making an in-app purchase is essential. Despite the increment in global app revenue over the years, there’s a notable difference in the amount of money that Android vs. iOS users spend on apps.
The average iOS user is more likely to buy more beauty products compared to an Android user. This, in turn, reflects directly on their app preferences. Having this knowledge is crucial for brands seeking to increase their ROI.
4. Time Is Money
The average time it takes to build Android and iOS apps are roughly the same. However, the difference comes in the testing of each. The reason for this is the variation in screen sizes, configurations, and fragmentation of the devices.
To get a high-quality end product, an Android app has to be tested on numerous gadgets to ensure compatibility. They also usually have way more bugs to fix compared to iOS apps. As a result, the cost of development is much higher in comparison.
The Heart of the Matter
The ideal scenario would be to develop a business app that has a mobile market for iOS and Android. Using these android vs iPhone demographics for your business app development opens you up to a more diverse customer base.
While every platform offers unique benefits and traits, understanding the variations of Android vs iOS users will help you decide on which app to develop to optimise the value for your business.
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