We’ve generated a huge boost in traffic and conversions of some of Australia’s leading small businesses and big corporations with our fine-tuned, highly customised PPC marketing services.
We focus on your optimal keywords
At EB Pearls we always work with you to target your most profitable keyword list for your particular business, zeroing in on your top 20% of performers. Unlike the often scattergun approach used by many SEO agencies, we remove all non-performing terms from your list and concentrate on what works best for you.
Our preliminary precision market analysis ensures you a winning campaign design before you even launch your ad. And throughout your campaign we refine your keywords, create added groups, target new prospects and rotate ad copy – continually optimising for maximum ROI.
Comprehensive PPC packages that deliver
At EB Pearls our savvy specialists leave no chance to ensure the success of your Google AdWords campaign. Here’s a further breakdown of our approach and services:
Careful preliminary analysis and planning
After our detailed initial consultation meeting with you, we divide your campaign into specific ad groups, allowing for the best possible optimisation between the different industries, product categories and/or geographies targeted by your campaign.
Discerning bid optimisation
We determine the bidding strategy that’s best aligned with your KPIs for the campaign, whether that’s Cost Per Click (CPC), Cost per Thousand Impressions (CPM) or Cost per Acquisition (CPA). We always keep our sights on profitable conversion, not simply clicks.
Comprehensive ppc campaign management
Our experts vigilantly manage and optimise your campaign ongoing - on a monthly, weekly or daily basis, saving you hassles, time and money. Constantly improving your quality score and increasing your conversions and/or sales.
Search, display, local and content advertising
We also use AdWords on major sites such as YouTube, Facebook and the major news services, plus target local bricks and mortar business customers. Plus our expert PPC remarketing strategies can remind and re-engage potential customers who have already shown interest.
We keep you in the loop continuously, delivering monthly metrics reports, optimisation and insight summaries, plus your best ad groups, ads and keywords performers. Not forgetting our shrewd tweaking of your content, timings and platform deployment.
Meeting your goals
Whether your goal is a sale, a lead generation form, a PDF download or simply increasing your brand awareness, we track, report on and optimise your campaign. Always using precision technology to analyse results and successfully deliver on your objectives.
Want to lift your bottom line?
No time like the present. Why not chat with us today about how our expert PPC services can make a huge difference to your business.
Find out how we work our AdWords magic
Not sure where to start? We handle everything - meticulously, comprehensively, and with a know-how that comes from running hundreds of PPC marketing campaigns. Right from our initial consultation through to the demonstrable achievement of your goals, we’re focused firmly on your success.
1. Strategy & Set up
Search Ads Ad Groups
Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.
We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, will use industry standards tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.
Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them. The better your landing page, the higher quality score your ads will have, and the more conversions you will see.
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
2. Ongoing Management
Managing these campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
How do you know if all of this is working? Don’t worry – we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which adgroups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.
MEASUREMENT & KEY PERFORMANCE INDICATORS*
No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs.
Whether your conversion is a purchase, a lead generation form, or a PDF download, we can track, report on, and optimize the campaign to deliver on those objectives. If you don’t have a hard conversion on your site, and your main objective is to increase the awareness of your brand against your target audience, we can do that too! We use technology to understand the impact our campaign has had on the awareness of your brand.
Looking for an outstanding PPC provider?
With many hundreds of successful AdWords campaigns under our collective belt, we’re one of Australia’s leading paid search agencies.
Why team with EB Pearls?
With our large Sydney and Kathmandu based teams, we can offer you the world's best practice pay per click campaigns, ensuring you maximum ROI for your advertising dollars. And always with consultative, friendly service that puts you first.
Our full communication and transparency
We guarantee you completely open and honest reporting - there are no loaded clicks, hidden costs or unspent dollars, ever. And you’re always welcome to check on your progress by accessing your AdWords account yourself.
Our proven methodology and technology
At EB Pearls we rely on our precise methodologies and advanced data driven technologies, not hunches, assumptions and guess work. When you partner with us, you can be sure that nothing is left to chance for your successful campaign outcomes.
Our long experience
We’ve been involved with PPC advertising since its earliest beginnings, and have been part of its rise to the massive marketing phenomenon it is today. As a leading Australian PPC agency we know paid search inside out – with hundreds of happy clients to prove it.
Creating your sales funnel
As a full service digital agency we also keep an eye on your all-important sales funnel, to keep customers moving steadily from awareness and engagement through to your goal. This can include making sure each landing page is fully optimised.
Our focus on tangible results
To us clicks are only the means to an end, not the aim itself. So whether your conversion is a sale, a lead generation, a lift in brand awareness or a PDF download, we concentrate on achieving your end goal. Collaboratively, cost effectively and measurably.
Our cost effectiveness
At EB Pearls, our 180+ team of designers and tech experts are in-house, not outsourced. Our team structure is highly efficient, and your partnership with us is guaranteed to be cost-effective, with friendly, one-on-one service.
Interested in growing your business?
Talk to our experts today.
Our EB Pearls team are ready to help you lift your business to the next level. So let’s chat about how our friendly professionals can create a customised solution for your AdWords management needs.
For a FREE PPC strategy session, simply leave your details here, and we’ll be in touch asap.