The Best Social Media Channels For Marketing You Haven’t Heard Of

Laptop Screen with Social Media Marketing Concept.
michael-signal@2x By Michael Signal August 10th 2020

If you’re trying to grow your social media marketing plan, you should think about more than just the main ones, like Twitter, Instagram, and Facebook. Grow your audience and your marketing plan by learning more about new platforms that could help reach new potential customers. Keep reading for the social media channels you should know about in 2020. 

TikTok

As the biggest social media channel to emerge this year, this platform is a must for anyone who wants to reach young audiences. This imaginative channel is a favourite among Gen Z and Millenials with its fast-paced trendsetting content. The app allows users to create and upload 15-second videos. 

Especially influential in the music industry, the app uses licensed music that users can use in the video clips. Paid ads are not available on this app in hopes to create a platform full of creative and collaborative content.

To market on TikTok, it’s best to make educational or entertaining videos for your audiences. Tutorials and behind the scenes videos are a great way to connect with your audience in a genuine way. With video marketing more important than ever, it’s not a bad idea to consider this app as a marketing tool. 

Vero 

As a rebellion against Instagram’s heavy advertising and confusing algorithms, many are turning to the photo-sharing app, Vero. This platform does not show users ads, and it doesn’t use any funky algorithms, while also striving to protect the privacy of viewers. Vero promises to let people share authentic content without making them give up data. 

The founder hopes that users share content to connect, share and inspire one another, harking back to the original purpose of social media. If you’re looking for a platform you can use to connect to your users without trying to constantly sell to them, this is a great option. Using this app to connect to your customers by asking them questions and including them in your branding so that you can build brand loyalty and trust. 

Steemit 

This app is similar to Reddit, but goes even farther by giving users an incentive to share helpful information with one another. When users create popular content, they are awarded with STEEM, or the platforms virtual currency. They can use this currency to purchase real gifts through the platform or share the currency with other Steemit users.

This is one of the first apps to build a social economy where users are rewarded for participating. If you want to use this app for marketing, try finding conversation streams where your product could come in as a solution. 

Social Media Channels You May Not Be Using, but Should

With the growth of social media popularity, it’s no wonder that developers are thinking of new platforms constantly. If your looking for new social media channels to digitally market on, check out these platforms today. Using new platforms can be a great way to reach new audiences like never before. 

Want to talk to our team of professionals so that you can take your digital marketing to the next level this year? Contact us today!

michael-signal@2x By Michael Signal

Michael is the creative brains of the company and he leads the UX and UI team at EB Pearls. He has experience of over 20 years in interaction design and have designed digital products for Fortune 50 companies all over the world.

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