Email Marketing Tips That Will Help Grow Your Business – Part 1

Email Marketing Tips That Will Help Grow Your Business – Part 1

15 Jul 2022


Michael Signal

Email marketing can help you grow your business without having to leave your home or office. And while social media platforms like Facebook and Twitter are popular, most people still use email every day.

Studies show that for every dollar spent on email marketing, businesses make an average of $40 in return. If you do not see that kind of ROI from your email marketing campaigns, try implementing some of the following tips.

Compose Content That Delivers Value to Your Customers

When people are writing content for your email marketing campaign, they should focus on important topics for your customers. For example, if you’re in the real estate business, your email marketing campaign should focus on topics like buying a home, selling a home, and how to invest in real estate.

For example, telling your customers that you have a new home for sale won’t drive readers to your website, but an article on the latest foreclosure laws in your state will.

Determine Your Target Audience

Before sending any emails, you need to know who you are writing the email for. For example, are you writing for homeowners who are thinking about selling their homes or for landlords who are having trouble finding a new tenant?

You also need to determine your target audience’s age range and where they live, i.e. whether they’re in Sydney or Brisbane.

Establish a Good Email Marketing Plan

Part of an email marketing plan is to determine your goal for the email. For example, do you want to establish a relationship, drive traffic to your website or sell a product?

In addition, you need to determine when to send the email, the day of the week you send it, and how many emails you will send each month.

Create a Solid Call-to-Action

Email marketing campaigns without a call to action have no purpose. So after you establish what your goal is for the email, you need to tell your readers what you want them to do next.

For example, after you tell your customer about the foreclosure laws in your state, “Click here to read more about the foreclosure laws in your state.”

Focus on Building Your Email List

Once the content is planned, and the call-to-action is established, it’s time to focus on the actual list. Your goal is to get as many people to sign up for your email list as possible.

There are a few ways to do this. You can offer a free report, video or any other type of valuable resource as an introduction to your list.

In addition, you can use an offer in your email that you can only receive if the reader signs up for your list. For example, you can offer a free guide in exchange for signing up for your email list.

Offer an Incentive

A great incentive to capture your reader’s attention is to offer a discount or coupon for a product or service. For example, “Buy one ice cream and get one free.” In addition, you can offer a free report or video by filling out a form. Thus, you capture the reader’s information, and they receive something for it.


Email marketing is a great way to keep your name in front of your customers on a consistent basis. It allows you to connect with your customers on a personal level and build a relationship with them.

In addition, with no tools other than an email marketing service, you can spend your time marketing your business, not on a computer. The biggest obstacle to overcome is getting your email marketing campaign off the ground.

Start with these tips to ensure a successful campaign. If you are looking for a reliable email marketing agency in Sydney, look no further than our expertise here at EB Pearls. We are a Digital Agency in Australia that offers Mobile apps, eCommerce & Web Design Services, with a #1 rating in Clutch and over 4000 projects completed. Call us today and let us establish a great email marketing campaign for your venture.


Michael is the creative brains of the company and he leads the UX and UI team at EB Pearls. He has experience of over 20 years in interaction design and have designed digital products for Fortune 50 companies all over the world.

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