Mobile & Web App Glossary for Founders (18)

EB Pearls Glossary

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App Churn Rate: Causes, Metrics, and Strategies to Reduce It

App churn rate is the percentage of users who stop using your app over a specific period. It measures how quickly users abandon your app after installation, providing insights into user retention and ...

App Conversion Rate: Metrics, Strategies, and Best Practices

App conversion rate measures the percentage of users who take a desired action in your app—such as signing up, making a purchase, or completing a booking. It’s a key metric for understanding how ...

App Crowdfunding: Benefits, Platforms, and Success Strategies

App crowdfunding is the process of raising funds for your app idea by collecting small contributions from a large number of people, typically via online platforms. It allows founders to validate ...

App Customer Acquisition Cost (CAC): Metrics & Optimisation

Customer Acquisition Cost (CAC) is the total expense incurred to acquire a new user for your app. This includes costs related to marketing, advertising, sales efforts, and any other resources used to ...

App Design: Principles, Trends, and Best Practices for Modern Apps

App design is the process of crafting the visual layout, user interface (UI), and user experience (UX) of a mobile or web application. It encompasses the creation of wireframes, prototypes, and final ...

App Development Partner: How to Choose the Right Team for Success

An App Development Partner is a professional individual or company that collaborates with you to realize your mobile or web app development objectives. This partnership enables you to leverage their ...

App Development Roadmap: Key Phases, Strategies & Best Practices

An App Development Roadmap is a strategic plan that outlines the stages, timelines, and milestones involved in developing a mobile or web application. It serves as a guiding document, ensuring that ...

App Development Stages: From Planning to Deployment & Best Practices

The App Development Stage refers to the phase in the app development lifecycle where the actual coding and building of the application occur. This stage transforms design prototypes and requirements ...

App Emulator: How It Works, Benefits, and Use Cases for Testing

An App Emulator is a software tool that replicates the functionalities and behaviors of a specific mobile device or operating system on a different platform. It enables developers to test mobile ...

App Estimation: Methods, Challenges, and Best Practices Explained

App Estimation is the process of predicting the resources, time, and costs required to develop a mobile or web application. This includes assessing the development timeline, team composition, ...