The Importance of Having Mobile Apps for Your Business

The Importance of Having Mobile Apps for Your Business

05 Aug 2022


Akash Shakya

Every business wants to increase its customer base, make itself more popular, increase sales, and make more money. A mobile phone app is a great way to accomplish this.

Nowadays, there are lots of mobile phone users. It’s estimated that about 80% of the population—or about 3 billion people—use mobile phones. People use their phones to book taxis, shop, buy movie tickets, and so on.

So, businesses can try to reach as many people as possible with mobile phone apps. Mobile app developers build apps for both iOS and Android phones, allowing businesses to reach millions of customers.

You May Acquire More Details about Your Customers

One of the benefits of having a mobile app is that you will have more customer data, allowing you to target your marketing efforts better. If a customer downloads your app, the app will have access to the customer’s location, age, gender, and other details.

Your business might collect more information about customers from an app than from a website.

You Will Have an Efficient Marketing Tool in Your Hands

Mobile apps can be used to send messages, reminders, and push notifications to customers. This is an efficient way to market your products or services. Your app can even help you acquire new customers and re-engage old customers.

This means that people use mobile apps more often than the web. People will use an app more often than your website or other marketing tools if you have an app.

You May Experience a Profit Boost in the Long Run

If you keep your app updated, it will be more likely to get a better ranking in app stores. People can discover your app more easily if it’s ranked higher than similar apps.

Also, you will have more people using your app, which can lead to more sales.

You Might Also Gain Better Customer Satisfaction

Customers who use apps for entertainment or communication are more likely to give higher ratings to mobile apps because of their convenience and functionality. This is because apps are optimised for quick interaction.

Also, you can frequently update your app to fix errors or add new features. This helps you win customer trust.

Your Business May Become Trendy

It is a common phenomenon for people to follow trends. If your company becomes trendy, people will be more interested in trying your products or services.

A mobile app can help your business become trendy because it can attract more customers.

You Will Be Able to Generate Leads

You can use an app to create leads by engaging prospects. This can help you win more customers. When creating a lead generation app, you should also make sure that you can convert the leads into customers. You can do this by providing a link to your website.

Throwing a lead into an empty website might not work, so be cautious with your CTAs all the time.


Overall, having a mobile app for your business will help you increase your customer base. They are made to assist with your business growth. The thing is, they also save you time and effort because customers can access the app even when they’re on the go.

Be sure to engage your mobile app users by sending them push notifications and mobile coupons, which can turn leads into paying customers.

If you are looking for well-trusted mobile app developers in Sydney, look no further than our experts here at EB Pearls. We are a Digital Agency in Australia that offers Mobile apps, eCommerce & Web Design Services, with a #1 rating in Clutch and over 4000 projects completed. Call us today, and we will create a fantastic app for your start-up business with ease!

Akash Shakya

Coming from distributed computing background, Akash manages the Sydney operations. He is highly technical yet very business focused and is always driven to create successful business products for our clients.

Read more Articles by this Author
Contact us Today

Start your app development journey now

  • star
  • star
  • star
  • star
  • star

“We’re very happy with the results of EB Pearls’ work. Since its launch, the app has had over 7,000 downloads, with around 6,000 users completing the signup process in the first 6 weeks. ”

Giuseppe Saffioti
Giuseppe Saffioti

— Founder at Intro Dating