Go-to Market Strategy
Table of Contents
A study of mobile apps in 2018 revealed that only 1 out of 10,000 apps are successful.
There could be a lot of reasons for the slim margin of success if you’re creating an app. One of the reasons could be that you haven’t done your market research. You don’t have a market strategy for when you launch your mobile app.
In order for your mobile app to be successful, you need a go-to-market strategy that offers everything you need to know about what makes an app stand out. Part of that is mobile app development, how it’s different than other apps, knowing your target market, and more.
Ultimately, a go-to market strategy is about doing your research and figuring out what gives your app the best chance at success.
Here’s a guide on how to choose the right go-to-market strategy for your mobile app.
What Should Be Included in Your Go-to Market Strategy?
A clear definition of go-to-market strategy offers a pathway to reach customers.
When you are developing your go-to-market strategy for your mobile app, you need to make sure you include details that are absolutely essential to your success.
While you may have a great idea for your mobile app, the chance of it succeeding without a go-to-market strategy or slim. You need to define your market and figure out what value you are providing with your idea.
Here are some of the things that must be included in your go-to-market strategy when you are developing an app.
Know Your Target Market
You need to know who you are developing an app for. You need to know who your ideal customer is for your mobile app.
Part of this research involves researching the demographics of your target market. You need to know where they live, their age, their gender, and other parts of a demographic study.
You should also research your target market’s interest. You want to know why the mobile app is beneficial to them. You want to create an app that helps people overcome a problem.
When you give your target market something that makes their life easier like a mobile app, it helps you build a more successful app. It helps you build something practical that people can use.
Overall, knowing your target market is something that is absolutely critical in your go-to-market strategy. It’s something you have to research and find out about before you launch because you need to know who you are creating an app for.
What Value Are You Providing?
Another part of your go-to-market strategy is considering the value you are providing to your target market.
You need to know how your mobile app for your business is going to be different than your competitor’s app. This is evaluating the unique value proposition of your mobile, figuring out how it’s distinguished from your competition.
The value should be something that’s not just beneficial to your business. It has to be about the customer and what they are getting from your mobile app. You don’t want to have a mobile app for the sake of having one.
You want to have a mobile app for a specific purpose, knowing what it can do for your customers.
What’s Your Sales Plan?
Also part of your mobile app marketing strategy is having a sales plan. While it’s a good idea to attract visitors to your mobile app, you need to have a plan that helps you convert these visitors.
You can have lead forms that turn your visitors into email subscribers so you can nurture your target market with information.
A sales plan needs to be a part of your strategy because that’s how you earn revenue and profit. It’s how you make money in addition to having a website.
Part of your sales plan can be monetizing app downloads, in-app purchases, or having specific products for sale in your app.
What’s Your Brand?
A critical part of your go-to-market strategies is to develop a brand.
Your brand is the story you are telling your customers. It’s what customers feel when they make a purchase from your business. They want to feel like you are helping them overcome a problem.
When they visit your mobile app, it should engage the user. It should give them an experience that is unique from other brands. This is how you build a brand on a mobile app.
If you already have an established business brand, you need to make sure that it’s carefully articulated and expressed through your mobile app. You don’t want someone visiting your mobile app and being confused because it’s so much different than your website.
Choosing the right go-to-market strategy is about making sure your brand is expressed in the best form. Your go-to-market strategy has to include brand development if you want to be distinguished from your competitors.
What’s the Customer Journey?
The final of what’s included in your go-to-market strategy for your mobile app is creating a customer journey.
This is a critical part of your strategy because it’s how a consumer is introduced to your brand until they become a customer. This means delivering content to your consumers that are valuable to them through email.
You want to continue to nurture your consumers with information that is relevant to them.
Think about how your consumer is going to initially know about your mobile app. Then consider what makes them stay on your app. Finally, consider what information your target market needs to make a purchase.
When you’ve outlined the customer journey from A to Z, you have a better idea of what you need to do to build a successful customer journey.
When you are creating a mobile app, you need to consider product development. This is a critical part of your go-to-market strategy.
You now know what you need to include in your go-to-market strategy, but product development is an entirely different section of your mobile app.
You are focusing on the app itself and asking why you need to create one. You are asking yourself what value it provides to your business.
What’s Your Onboarding Strategy?
An onboarding strategy should send welcome notifications to new users. These notifications can show users new features, tutorials, and more.
You can also provide some incentive for new users in your onboarding strategy by giving them a discount.
After you figure out your onboarding strategy, you need to work on the opportunity in product development.
What’s the Opportunity?
The first part of product development, which is an essential part of your go-to-market strategy, is assessing where there’s an opportunity.
What opportunity to you or your business have if you were to create a mobile app. Does it help with brand expansion, easier access to products, or something else?
This is where costs might help you influence your decision. You have to assess if there’s an opportunity for more revenue because you are creating a mobile app.
Is there an opportunity for more leads and more sales? Is there an opportunity to scale your business with a mobile app and connect with a younger audience?
These questions are part of your go-to-market strategy and help you figure out an opportunity in product development.
What’s the End Goal?
Another question you have to consider in your go-to-market strategy is, what’s your end goal? What are you trying to accomplish with your mobile app?
You should have multiple goals on the table. For instance, you should have some expectations of what you want to achieve within 6 months of your mobile app development. You should also have goals every month to every year.
When you create realistic goals, you have a better idea of what to expect. You can then change your revenue, sales, or marketing goals based on how your mobile app performed.
Advertising & Business Plan
The final part of having a go-to-market strategy is having an advertising plan for your mobile app. This is how you attract visitors to your mobile app and show them what you have to offer.
Advertising is about showing your target market why your mobile app is superior to your competitors. You need to consider multiple advertising options that can increase your overall revenue in your app.
You also need to consider your business plan for monetizing your app. This means you have ideas and strategies to help you earn revenue whenever someones download your app or make in-app purchases.
What Kind of Advertising Are You Offering?
When it comes to advertising, there are a lot of ways you can promote your mobile app to your target market. You can use social media to highlight the features of your app.
You can use Facebook, Instagram, Twitter, and other social media platforms to advertise your mobile app. These are platforms that have thousands to millions of people that you can show your mobile app to.
Social media is an opportunity to freely advertise your mobile app without having to spend a cent. You can also advertise with paid social media ads.
Either way, you should consider using social media to advertise your mobile app.
You can also use email marketing to advertise your app. If you have an email list, you need to consider alerting the subscribers of your mobile app, which can help send traffic to your app.
Is It a Paid Download?
If you want to make money from your app, you have to consider the different marketing strategies that can help you accomplish this goal.
One of the best ways to earn money from your mobile app is to make it a paid download. You can earn revenue when someone pays 99 cents to $5.00 to purchase the app without ads.
You can also have a free download but users will have to see ads that appear on the mobile app. This can be a hindrance for users who are constantly annoyed by ads. But it does help you in different ways.
When you have paid ads on your mobile app, it can cause you to make money whenever someone clicks on the ads you have in your app. If someone doesn’t want to see ads in your mobile app, they can choose to purchase an ad-free version of the app.
Are There Opportunities to Pay for In-App Purchases?
Another part of your business and go-to marketing strategy is monetizing the app beyond ads. You want to be able to offer in-purchase products that help you earn revenue from the app.
You want to promote these in-purchase products to your email list and your consumers when they are downloading the app. You can also advertise these in-purchase products on social media.
The ultimate goal when you are offering in-purchase products is that it helps consumers see the value of what you are offering in your business beyond just using your mobile app.
You want to enhance the user experience and make it easier for them to buy something without having to visit your website. You want to cater to the user experience by showing what products they can buy with one click.
This helps you promote your business. Figuring out how you promote these in-person products is critical to your go-to-market strategy because it’s how you will earn money from your mobile app.
Now You’re Ready to Launch Your Mobile App
Creating a go-to-market strategy can be difficult if you don’t know what to do. It requires extensive research about your target market, goal setting, understanding the business part of it, and more.
Ultimately, this guide can help you get started on creating a mobile application that fits your business and your brand. You want to create a seamless and unforgettable experience for your users that make your users want to always use your mobile app.
If you need help with mobile app development, you can contact us here.