The Most Common Email Marketing Mistakes to Avoid This 2022

The Most Common Email Marketing Mistakes to Avoid This 2022

15 Aug 2022


Akash Shakya

Any business should pay attention to its email marketing infrastructure. In fact, many companies are relying on email marketing as their primary source of customer acquisition and retention. The statistics are impressive, and many business owners are benefitting from it. 

When it comes to email marketing, not all emails are created equal. There are many different rules to be followed to keep up with the competition. In this post, we will discuss some of the most common email marketing mistakes and how to avoid them.

Using the Same Template for Each Email

The worst mistake you can make when it comes to email marketing is using a template for each of your emails. Email marketing is an art that requires a lot of patience and attention to detail. If you use a template, you miss the opportunity to personalise your emails to a particular customer.

The first rule of email marketing is always to personalise your email to the specific customer you are reaching out to. If you are selling a wide variety of products, it is a good idea to have the most relevant product featured in the email. If you are writing to the customer who just purchased your product, send them a thank you message to reinforce your brand.

Poorly Designed Email Templates

To make the most out of your email marketing campaign, you need to make sure that your template is not only well organised but also easy to read. The colour schemes should align with the rest of your marketing campaign’s colour theme. The font you choose for the email should be easy to read and in a font size that is clear enough for any age group.

Keeping in mind, everyone uses email differently. While millennials use their smartphones and tablets to check their emails, older people prefer to use their computers. People use many different devices to check their emails, and you need to ensure that your email is viewable on all of them.

Inaccurately Targeted Segments

If you are sending out an email to a segment of your contacts, it is a good idea to ensure that your email is relevant to them. While sending out an email to a segment is a great way to reach out to your contacts, being applicable to them is just as important.

For example, if you are sending an email to a segment of older men, you should not be sending them promotions for your cosmetics shop. The same applies to any other demographic. The key to effective email marketing is to be relevant. If you send an email to a segment that does not relate to your products, you will have difficulty achieving any actual results.

Not Sending an Email at All

To make the most out of your email marketing plan, you must ensure that you send emails as frequently as possible. If you send out an email regularly, your customers will become familiar with your brand. They will also be more likely to read your emails and explore your products.

If you do not send out any emails at all, your subscribers will unsubscribe from your list. They will think you are not interested in them and look for other brands to support them. Email marketing is a great way to keep your customers engaged and to learn about their interests. You will lose your customers if you do not send out emails.

Badly Written Copy

There are many different aspects to writing an email. The copy should be well organised and easy to read. If you are using an email as a marketing product, you should not be afraid to sell your product.

Another critical aspect of a good copy is ensuring you are creating a relationship with your customer. This can be achieved by showing some personality and by putting yourself in your customers’ shoes. You should convey your passion for your products and show them that you care about them.


Email marketing is an integral part of any business. If you want your email campaign to succeed, you need to make sure that you are not making any of these common mistakes. If you are serious about email marketing, it is a good idea to take some time to study the art of effective email marketing.

Do you need the help of an email marketing agency in Sydney? Rely on EB Pearls, a digital agency in Australia that offers mobile app, eCommerce, and web design services, with a #1 rating in Clutch and over 4000 projects completed. Book your free consultation now!

Akash Shakya

Coming from distributed computing background, Akash manages the Sydney operations. He is highly technical yet very business focused and is always driven to create successful business products for our clients.

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