How to Increase Site Speed Optimisation

How to Increase Site Speed Optimisation

06 Aug 2019


Michael Signal

Three seconds. That’s all the time approximately 53 percent of people are going to give your webpage to load. Unfortunately, the average mobile landing page takes 22 seconds to fully load.  

If your website isn’t up to speed (literally), it may be time to consider making some changes. The good news is, there are some steps you can take to optimise website speed and ensure people aren’t bouncing away before they even see what you have to offer.

If you are ready to speed up your site and keep people around, use the tips found here.

Use a Content Delivery Network (CDN)

By hosting your media files on a content delivery network, you can save quite a bit of your bandwidth and reduce the total number of requests your website is going to make. A CDN works by hosting your files across a large network of servers located all around the world.

If a visitor comes to your site in Japan, they download files from the server that is located closest to them. Since the bandwidth is spread out across several servers, it helps to reduce the load on a single server, while protecting your site from traffic spikes and DDoS attacks.

Choose a Better Website Host

There are three main types of hosting. These include shared hosting, Virtual Private Servers, and a dedicated server. The most popular option used worldwide is shared hosting.

This is also the most affordable option. Learn more about each hosting option here to determine which one is going to provide the fastest speed for your site.

Shared Hosting

Shared hosting is an affordable option that helps you get your site online in a short period of time. It is important to select the fastest webs host to provide you with the highest level of optimisation.

When you choose shared hosting, you are sharing your CPU disk space and your RAM with other sites that are using the same server. This is one of the main reasons why shared hosting isn’t quite as fast as a dedicated server or VPS hosting.

Virtual Private Servers (VPS)

VPS hosting is faster than shared hosting. With VPS several servers are used for content distribution. With VPS, you can share the server with other users and have your own part of the virtual server where your specific configurations won’t influence any other client.

If you have a website with an average amount of traffic, or if you have an eCommerce site that experiences traffic spikes from time to time, then the VPS hosting option is ideal.

Dedicated Server

The most expensive hosting option is a dedicated server. This is, essentially, your own physical server. With this hosting option, you pay a server rent and then hire a system administrator to maintain it.

It’s also possible to rent dedicated cloud resources from Google, Microsoft Azure, AWS, or another public provider of cloud hosting services. However, with a dedicated server, all the resources belong to you and you have full control of it.

Optimise the Size of Your Images

Images are crucial for any website. If you have an eCommerce website, images are even more important. While photos, graphics, images, and infographics help to improve website engagement, they usually slow down the website, too.

There are tools available to help you reduce the sizes of your images without compromising the quality. While the compression process may take some time, it’s worth the effort.

Another way you can effectively reduce the size of images on your website is by using the HTML responsive images attributes <secret> and <size>. These are going to adjust the size of the image based on user display properties.

Reduce the Total Number of Plugins Being Used

Plugins are extremely common to use when creating a website. They help to add specific features that are suggested by third parties.

A downside of plugins is the fact that the more you install, the more resources that are needed to keep them running. This can result in your website working slower and may lead to security issues.

As time passes, the total number of plugins is bound to grow. Many of the older plugins may not be used ay longer. It’s a good idea to see what plugins you are using now and eliminating any that are no longer needed.

You can also run performance tests on your pages to determine which plugins have caused your website to slow down. Remember, your website’s speed is dependent on the number of plugins installed, as well as the quality of the plugins.

A good rule of thumb is to try to avoid downloading the plugins that generate a large number of database queries. IT’s best to keep only the plugins that are absolutely necessary and ensure they remain up to date.

Optimise Website Speed: Now You Know

As you can see, there are several steps you can take to optimise website speed and ensure that your site doesn’t take too long to load, causing visitors to bounce away. While implementing the tips here is a great start, it’s also a good idea to reach out to the professionals who can help you further optimise your website for speed.

If you want to get started and need professional help, be sure to contact us. Our team has years of experience providing high-quality page speed optimisation services, along with a wide array of other, beneficial website and SEO solutions.


Michael is the creative brains of the company and he leads the UX and UI team at EB Pearls. He has experience of over 20 years in interaction design and have designed digital products for Fortune 50 companies all over the world.

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