• Case Study
  • eCommerce

Castle and things

Castle & Things is an arts & crafts retailer supplying their own sewn, screened and painted artwork. The Castle & Things brand has become a haven for lovers of all things craft and creative.

  • Case Study
  • eCommerce

Castle and things

Castle & Things is an arts & crafts retailer supplying their own sewn, screened and painted artwork. The Castle & Things brand has become a haven for lovers of all things craft and creative.

Platform
Shopify
Services
Development
QA
Duration
14 weeks
Sector
Fashion

Project Overview

Wanting to ensure that their customers have the best possible experience when interacting with Castle & Things on a digital platform; stakeholders of Castle & Things approached EB Pearls to build and improve the eCommerce experience in Shopify ensuring that users had a smooth experience when browsing and shopping online.

Project Achievements

Initiation: 

Like all our engagements, we started with a structured conversation in the form of a project kick-off workshop, whereas a team we worked with Castle & Things to gain an understanding of considerations and unknowns so that the project was well informed.

 

Strategy & User Experience: 

In a series of engaging, participatory feedback session, we collaborated with stakeholders of Castle & Things to develop and refine key user flows of the website. Also considering that a majority of users would be browsing the site on mobile – EB Pearls worked with Castle & Things to ensure that we were producing the best possible user experience. 

 

Design:

Hailing from a creative brand themselves, Castle & Things held a high standard for the visual design of the website. Our highly experienced design team worked closely with stakeholders to produce the most aesthetically pleasing design that improved the user experience.

 

Development: 

Through multiple collaborative session with the design team, the Castle & Things website was successfully launched with the targeted user experience and interaction design making the eCommerce project success among stakeholders of Castle & Things.

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Success measure

Success measure 1 

The simplistic and intuitive information architecture of the website allowed users to quickly find what they were looking for on the Castle & Things website.

 

Success measure 2 

The customised, sleek design made the eCommerce site feel unique and streamlined to users and was targeted to their key customers.

 

Success measure 3

The ability to cater to both general and wholesale customers on the one platform allowed for Castle & Things to easily manage their stock and provide accurate and up-to-date data on their stock.

In conclusion

With thoughtful design and considerate layout of information, EB Pearls, alongside Castle & Things produced a delightful eCommerce website with an optimal user experience that would help grow an already successful brand. The eCommerce website is considered a success.

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EB Pearls does high-quality work in the allotted timeframe. They maintain clear and consistent communication, providing updates on key project components and listening to feedback. There are numerous different stages, processes, and statuses in our project which made the work very complicated, but EB Pearls worked it all out.

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Founder, Find Fill Storage
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