High quality Shopify website for Castle and things

Our Role in the Project

User Experience

Innovation Consulting
Research
UI/UX Audit
Stakeholders workshop
Product strategy
Rapid prototyping

User Interface Design

UI/UX Design
Visual design
Website design
User testing

Development

HTML/CSS/JS
VueJS
Shopify theme development

Post-Launch

UI/UX Audit
Stakeholders workshop
Product strategy
User engagement testing

Technology Used

Shopify

HTML

Sass

jquery

Google Analytics

Project Overview

The existing website for Castle & Things didn’t have the level of design and creativity that Castle & Things required. EB Pearls designed Castle & Things website to the specifications of the client. The website was created with the goal of being unique and memorable. EB Pearls implemented both interactive pictures and thumbnails that appealed to the target audience and designed them in a way that was aligned with the brand of Castle & Things.

Business Problems

Users were not drawn to the Castle & Things website due to the lack of creative design elements. The client sought to improve the user experience for their users, and wanted to create a design that would accurately convey the style and values of the business, enticing users to spend more time on the website and enjoy the experience more.

Discovery

Like all our engagements, we started with a structured conversation in the form of a project kick-off workshop, where as a team we worked with Castle & Things to gain an understanding of the considerations and unknowns so that the project was well informed. We worked with Caste & Things to understand the problems that they were facing and communicated how we planned to solve these problems, this allowed all parties to understand the steps that would be taken to create a new website and what features the new website needed to have a strong focus on.

Backlog Creation

We developed a prioritised agile backlog to make release and iteration planning easy. This communicated all the things the team plans to spend time on. Once the backlog was created, it was regularly maintained to keep pace with the project.

Backlog Grooming

During this process, the feedback from the clients was collected. This resulted in adjusting, adding, design and workflow sketches and so on. This also allowed us to understand what tasks to prioritise and also to track the project progress.

User Experience and Design

Design Sprint

The design sprint of this project assured all the team members were on the same page which resulted in a successful collaboration of the team. Furthermore, performance, plan, and progress were shared with the client through the prototyping and testing of solutions.

Internal Testing

To get feedback and improve further, internal testing was done. After the testing, the most important goal we kept on our minds was easy navigation, allowing users to reach the desired screen, as well as the uniformity in the screens.

Colours

Typography

Development Sprint

Sprint Planning

Once the product owner described the objectives of the back log and sprint, our scrum team performed all of the steps in the particular sprint. Additionally, the development team planned the essential tasks to meet the sprint goal.

Unique Features

Hailing from a creative brand
Pleasing design for improved user experience

Retrospective

With thoughtful design and considerate layout of information, EB Pearls, alongside Castle & Things, produced a delightful eCommerce website with an optimal user experience that would help grow an already successful brand. The eCommerce website is considered a success.

Learning

One of the major lessons we learned was that even if we are implementing something new to the audience, we need to be flexible enough to cater to the other audience too. We also created too many business rules for avoiding loopholes, that made it rigid for the admin or the sales agent if something changes.

Next Steps