- Research
- UI/UX Audit
- Stakeholders workshop
- Product strategy
Roses Only
Roses Only has been in the business of love for over ten years, their retail outlets showcase the finest flowers available, arranged elegantly by their creative and passionate team of florists. They can meet all of your gifting needs, with a premium selection of fruit baskets, hampers, and much more.
Industry: Florist
Project type: Website
Our role in the project
User experience
User interface design
- UI/UX Design
- Website design
- User testing
Development
- HTML/CSS/JS
- VueJS
- Laravel Backend/API integrations
- Shopify theme development
Post-Launch
- Research
- UI/UX Audit
- Stakeholders workshop
- Product strategy
- User testing
Project Overview
User Problems
User Problems
The website for Roses Only was not effectively engaging its users. Therefore, Roses Only sought to improve the user experience for both members and the general users of their website. EB Pearls designed the end product uniquely and implemented both interactive pictures and thumbnails to appeal to a range of users.
Business Problems
Business Problems
Due to the lack of engagement that the Roses Only website was creating, Roses Only was missing out on potential customers. Roses Only needed a way to recreate their website to transform the experience of the users, creating more engagement and bringing more customers to the business.
Discovery
The website required a lot of changes, and a number of issues had to be fixed during the process. During the process, our team delved deeper to discover ways to keep users engaged for a longer time. Frequent reviews were done, and issues were fixed for a smoother experience.
Backlog creation
Backlog creation
We developed a well-prioritized agile backlog to make release and iteration planning easy, and that communicated all the things the team planed to spend time on. Once the backlog was created, it was regularly maintained to keep pace with the project.
Backlog grooming
Backlog grooming
During this process, the feedback from the client was collected. This resulted in adjusting, adding, design and workflow sketches, and so on. This also allowed us to understand what tasks to prioritise and also to track the project progress.
User Experience and Design
Design Sprint
Design Sprint
The design sprint of this project assured all the team members were on the same page which resulted in a successful collaboration of the team. Furthermore, performance, plan, and progress were shared with the client by prototyping and testing of solutions.
Internal Testing
Internal Testing
To get feedback and improve further, internal testing was done. After the testing, the most important thing we kept on our mind was an easy navigation process to reach the desired screen, as well as uniformity in the screens.
Colours
Typography
Development Sprint
Sprint Planning
Sprint Planning
Once the product owner described the objective of the back log and sprint, our scrum team performed all the steps in the sprint. Additionally, the development team planned the tasks needed to meet the sprint goal.
Unique Features
- Interactive interface to visually connect the audience.
- Pleasing design that improved the user experience.
Retrospective
Learning
Learning
One of the major lessons we learned was that even if we are implementing something new to the audience, we need to be flexible enough to cater to other audiences too We also created too many business rules for avoiding loopholes that made it rigid for the admin or the sales agent if something changes.
Next steps
Next steps
After the website is developed, we regularly communicate with the clients and we are always available for future maintenance and are committed to ongoing support. We are monitoring the features that have been released.
Related case studies
Bondi wash
- Project
- eCommerce
Castle & Things
- Project
- eCommerce
Jason L
- Project
- eCommerce