The mobile app market is booming right now, and you’re ready to take the leap after saying, “There should be an app for that.” But what’s the blueprint to making sure that you’ve primed yourself for success? In this article, we’ll take you through a checklist of actions to consider when starting out in the mobile app world.
Talk to your potential customers
So far, the only people that like your app idea is you, a few friends and your mum. But you’ve got to go broader if you’re wanting to validate your idea. Start by brainstorming a few potential audiences you’re reaching, and focus in on your main one. Go out and ask people in this market what they need help with.
When conducting this research, make sure you’re not in ‘sales pitch’ mode, with lead-in questions that just validate your idea. Ask open-ended questions to avoid confirmation bias and let your ideas naturally evolve.
What you’ll end up doing is having these potential customers develop your humble idea for you. This is what you want! Hopefully, you’ll also have a few early adopters you can reach out to when you’re going into marketing testing.
Develop your business plan
There are thousands of templates out there for developing you business plan. Pick one and start the planning. It’s important to make sure you have some clear objectives that you’d like for this business to achieve. You may want to consider the development of plans surrounding how you will brand and represent your budding business. Other important things to consider are the key strengths, weaknesses, opportunities and threats that are involved in embarking on this project. Keeping all this in mind means you’ve got a clear game plan going into this space.
In order to deliver the best product to the market, you will definitely need to develop a bias for action. No investor or customer is going to merely buy into an ‘idea’. Start by creating prototypes that can illustrate how your app will operate. At this point, talking to an experienced User Experience strategist may be a worthwhile investment. Usability is incredibly important for the success of the app, so these prototypes can do the selling. You’ll also be able to gauge what is technically possible and how much it will initially cost to get this project started.
Execution and Iteration
After gathering all that valuable feedback, it is important to take those points and keep iterating on your prototypes. Once you have a solid foundation for a minimal viable product (MVP) and the funds to make it happen, you can start designing and building the app with the right technical partner. From this point, the cycle continues – iterate, execute, iterate, execute…
EB Pearls is an experienced mobile app design and development agency, ready to take your idea to the next level. We’ll help you go through this process with ease, with your success at the centre of our focus. Talk to one of our friendly representatives today! Call us on 1800 857 679 or fill out an enquiry.