Shopify is a leading e-commerce platform that allows businesses of all sizes to set up an online store and sell their products. It allows you to sell online, on social media, in-store, or just about from anywhere.
The platform boasts that more than 1,000,000 businesses in 175 countries worldwide have made over USD 200 billion in sales using Shopify.
However, in order to outdo your competition, you need a great mobile app. After all, many businesses are already using it to boost their Shopify sales.
Also, note that it is not the most ideal platform for SEO, though you may get many SEO-friendly features. So, you might want to read the comprehensive guide to Shopify SEO to achieve the store’s optimum potential.
Coming back, having a mobile app works wonders as people spend 90% of their time on smartphones using mobile apps. Customers’ expectations from brands and businesses have changed. They want to interact with brands on a daily basis.
People also want a more personalized shopping experience, and a mobile app can help you give that experience to your customers.
Moreover, apps are more convenient for shopping as compared to the web. Apart from that, it can increase sales and conversions, boost customer retention and boost your brand image.
Here are five ways to boost Shopify sales using an app:
- Use push notifications
As per stats, push notifications have a 90% open rate, and 40% interact with them within an hour of receiving them. It is excellent for driving meaningful engagements and higher conversions.
You can reach out and remind your inactive users at the right time of all the good stuff they are missing out on.
Push notifications are great for reminding customers about delivery updates, products lying in the cart, introducing new products, gently nudging returning users to leave a rating of your app or the items they have bought.
While creating push notifications, try to make it personal by gathering real-time data from your CRM system, recommendation engine, or other sources.
Keep your mobile app push notifications timely, personal, and actionable. They can be displayed in three locations on a mobile device: lock screen, notification center, and banners.
Here’s is an example of re-engagement notification from AIRBNB:
Remember that users will most likely opt-in to mobile push notifications only when they fully understand your app’s value and how it will benefit them.
Educate users about your app, show its best features and explain the benefit they will gain by opting-in. Plus, don’t forget to ask users for permission to send the notification.
- Offer loyalty programs
As per stats, 58.7% of internet users say that one of the most valued aspects of the shopping experience is gaining rewards and loyalty points.
It makes loyalty programs one of the best ways to retain your customers. App-based loyalty programs are becoming increasingly popular as it brings convenience and allows companies to stay engaged with their customers constantly.
An excellent example of an app-based loyalty program is “My Starbucks Rewards” from coffee giant Starbucks.
The app allows them to mine data from customers and offers relevant and appealing bonuses to their members.
The members earn customer loyalty rewards when they make an order or pay with the Starbucks app.
- Allow one-click purchases
A significant reason why shopping carts are being abandoned is the too long/complicated checkout process. Naturally, customers want their shopping experience to be easy.
Using a mobile app can boost your Shopify sales as you will be able to offer your customers one-click payments. It allows them to complete a purchase in one click. It is possible as all the payment info and buying preferences are saved in the app.
Offering one-click payments will reduce the amount of hassle shoppers experience and reduce the time spent entering passwords or waiting on SMS verification codes.
Here’s how Amazon does it. After buyers create an Amazon account by offering payment and shipping information, users get prompted to click the “buy now” option in the Amazon Shopping app, allowing them to complete orders instantly.
- Give flexible payment options.
In a survey, 8% of shoppers say that they abandoned a shopping cart because there were not enough paying options.
A mobile app allows flexible payment options once you integrate it into different payment gateways. You can integrate your apps with popular payment processors such as Braintree, PayPal, Stripe, and Apple Pay.
Mobile apps like bold allow you to choose from 20 popular payment gateways, including Stripe, MasterCard, and Paypal.
Aside from this, Integrating with reputed payment gateways also ensures safety.
- Carry out location-based mobile advertising
Mobile ad promotions are most successful when they are relevant. Though you may be offering discounts, if it’s not relevant for your customers, it will be rendered useless.
Use Shopify mobile app to leverage geofencing tech. It will allow you to deliver relevant promotions. For that, you will first have to set up your app to integrate with the GPS on iOS and Android devices.
Whenever a customer inserts a programmed barrier within a location, a push notification with a relevant offer will be automatically sent.
For instance, if a user is near the beach, send them a push notification with an offer for discounted sunscreen or sunglasses.
Or else, use the customer’s location to show personalized content when they are browsing on your Shopify app. Consider getting in touch with an SEO expert for optimizing your content for SEO and getting your site ranked higher in search results.
Location-based mobile advertising can boost the user experience and help you to offer relevant promotions in real-time.
Everyone out there is trying to sell something or the other in the Shopify platform, be it startups, minor, or large businesses. Naturally, the competition is going to be tough. But using a mobile app will give you a competitive edge and help you improve your sales.
Implement the five strategies mentioned in this article when you start to use your app to increase your Shopify sales. Shopify does offer many mobile apps, but you also need to look out for other apps to get the best out of the platform.