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Glossary

EB Pearls Glossary

Explore the language of innovation with our glossary, simplifying the core concepts of web design and app development.

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Call to Action: Driving User Engagement and Conversions in App Design

A Call to Action (CTA) is a prompt that tells users exactly what to do next — like “Sign up,” “Book now,” or “Get started.” It bridges intention and action. Why It Matters A well-crafted CTA is ...

Chatbots: Transforming App Interactions, Support, and User Engagement

Chatbots are software programs that simulate human conversation inside an app or website. They help users get answers, complete tasks, and interact with your brand 24/7—without requiring human ...

CMS: Managing App Content Efficiently for Scalability and Flexibility

A CMS (Content Management System) is a tool that lets you create, edit, and manage content on your app or website without needing to code. Why It Matters A CMS empowers non-technical teams to make ...

Code Review: Ensuring Quality, Security, and Best Practices in Apps

Code review is when developers check each other’s code to catch bugs, improve quality, and ensure everything works smoothly before going live. Why It Matters Ensures your app is stable and bug-free ...

Competitor Analysis: Win by Benchmarking and Differentiation

Competitor analysis is the process of studying apps similar to yours to understand what they do well, where they fall short, and how you can build something better. Why It Matters Helps you spot ...

Consistency in Apps: Drive Trust, Reliability, and Engagement

Consistency in app development means ensuring your app’s design, behavior, and messaging remain uniform across all screens, interactions, and user journeys. Why It Matters Builds trust by offering a ...

Constraints in App Design: Balancing Scope, Time, and Budget

Constraints in app development are the limits or restrictions your team must work within—like time, budget, platform rules, or technical capabilities. Why It Matters Helps you set realistic ...

Content Chrome Ratio: Boosting Usability and App Experience

Content chrome ratio refers to the balance between your app’s core content and the surrounding interface elements (like headers, sidebars, buttons). A good ratio prioritises the content that users ...

Content Loading: Best Practices for Faster App User Experience

Content loading refers to how data, text, images, or other media appear on the screen as a user navigates through an app. It's about making the wait feel seamless and efficient. Why It Matters ...

Content Review: Ensuring Quality and Consistency in Your App

Content review is the process of checking all text, images, and media in your app to ensure clarity, accuracy, consistency, and alignment with your brand before launch or update. Why It Matters A ...