How To Convert Visitors Into Customers

How To Convert Visitors Into Customers

17 Oct 2015


Akash Shakya

Like any other business owner, your goal is to convert your online visitors into customers. And how do you do it? Why should they choose your business over someone else’s? First of all, you need to deliver quality to your customers at the most competitive price.

Yet the first contact most of your clients have with your business is in the online environment. So, you should consider improving visitors’ experience on your website. How do you do that? We’re about to show you exactly what you need to do.

This week’s article is all about the road you should follow to convert website visitors into clients.

User Experience

Without any fancy definitions, user experience is the feeling visitors get when they navigate your website. Having said that, navigation should be as easy as possible so the website can be accessed by anyone. Finding the information you want as quickly as possible is what most visitors look for.

Sometimes you just can’t make everything “simple”. But, the good news is that even if no simple way to navigate the website you can make the journey interesting. This way visitors won’t be bothered by a few extra clicks. Just make sure a few extra clicks is not more than 3…


The term “responsive” refers to the ability of the website to adapt its size to any device, from desktop monitors to mobile phones. It is an important feature if you want people to be able to access your website at any time.

Plus, search engines are now monitoring the responsiveness of a website, and your business can lose hundreds of visitors if you don’t have a responsive website, simply for the reason that Google punishes unresponsive sites, sending them to the end of search results pages.


Visuals are a key factor in every business, and most importantly on every website. There are multiple types of videos you could create to promote your online business. Having a promotional video for your products can make visitors more interested in your website.

Promotional videos are usually placed above the fold or on landing pages. Plus you can choose to have a blogging video where visitors can see you: the owner of the business. They can see that you are a person and not just someone who is trying to sell the company’s products. It builds their trust in your brand, and when you have their trusts, they become your customers.

Landing pages

A landing pages are created for website visitors to quickly gather information they need and contact us. Its purpose is to persuade visitors into giving their personal data, and most importantly their email address so you can then continue marketing to these users via email marketing. Very often online brands give users something in exchange for their name and email address, such as a free PDF, a free video training series, a voucher, discount coupon, or a secret gift.


As the name suggests, this is a series of emails that are sent on auto-pilot the moment someone subscribes to your newsletter list. Autoresponders usually promote a product, their main goal being to obtain a sale from the subscriber in the next 5-6 days from the moment they subscribed.

If you don’t plan to use autoresponders for closing a deal, its purpose can also be to help you save time, deliver useful emails, and make a nice first impression so you can convert visitors into customers later down the road.


LiveChat is the live support software that allows you to answer your customers on your website as they write to you. It is known to bring an improvement on sales and ROI (return on investment).

LiveChat is an intelligent tool which builds trust in your visitors and potential customers. The main reason for its success is the fact that website visitors are given the chance of talking to a real person and get their answers in real time, instead of having to use the Contact page and wait 24-48 hours for a reply.

Call to action

The purpose of Call to action is to bring an instant response from a prospect/lead by utilizing imperative verbs like “find out more”, “visit us today”, or “call now”.

On a website Calls to Action are similar to banners, or they are usually buttons that lead to a sales page. You should increase its density in order to guide people on the website and tell them what you want them to do.

It is important to keep in mind that converting your visitors into customers is not something that happens overnight, is more an ongoing process.

Do you need more guidance in your online marketing? Do you want to improve your website’s conversion rate, get more customers through the door and more online engagement with your target audience? Then contact us today.

Akash Shakya

Coming from distributed computing background, Akash manages the Sydney operations. He is highly technical yet very business focused and is always driven to create successful business products for our clients.

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