Digital Strategy

The first half of 2019 is nearly over and marketers, developers, and businesses alike are scrambling to make sense of what’s going to propel web development into the second half of the year. 94% of consumers want a website to be easy to navigate, and industry experts are touting AI as one of the most important…

Who’s buying your brand? Well-to-do soccer moms? Brand-conscious teenagers? If you can’t answer this question immediately, you’re in trouble. Figuring out who your target customers are is one of the most important parts of being a business owner.  Here’s how you can do it.  Understand Your Brand  You have to be your brand’s biggest cheerleader….

As a company that specializes in building design and development solutions that help resolve a variety of challenges for all of our customers, EB Pearls has a clear commitment to both our and our clients’ growth, development, and success. From staying updated on the latest technology trends to ensuring that every project gets our full…

In 2017, mobile sales continue to thrive. As more and more people put down the mouse and pick up the smartphone, savvy eCommerce leaders are doing more than just scaling their websites. Unique offerings, segmented research and more personalised journeys are helping to make buying online a breeze for consumers. If your eCommerce platform isn’t…

It’s never an easy decision to allow another firm to share in the strategic direction and future success of your business. If your company is like your child, as they often are, then choosing the right investment partner can be like a marriage. You need to know what works for you, and ensure that you…

Although it has been considered as a frightening proposition by a lot of business owners who misunderstand the concept, outsourcing can have a strong, positive impact within any organisation: it can improve efficiency, reduce costs, speed up the product development process and allow companies to focus on their initial, core competencies. When considering a partner…

Delivering powerful pitches to investors is something all business owners, and most importantly new entrepreneurs, need to consider in order to start generating competitive profit. According to Forbes.com, one of the biggest mistakes in trying to pitch an investor is the time you allow yourself to present your idea and deliver your message across. If…

The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short,…

For a successful business owner, allowing the right time and budget for the completion of a project is mandatory. In order to provide full consistency and value to the final outcome of their business project, developers and managers need to pay close attention to each step of the process. The ability to successfully manage a…

Owning a small business is sometimes… anything but small. If you are a small business entrepreneur you probably know what we are talking about. Sometimes, the challenges that small online businesses like yours face are nothing short of exhausting. But if you want to make it big in the world of online sales you have…