Digital Strategy

At EB Pearls, we believe that as more and more companies vie for visibility on Google, simplicity will continue to be the key to truly excellent web and app designs. It’s not just us saying that: The judges behind the many different design awards that we’ve won over the years seem to think so, too. …

Google Play has nearly 2.5 million apps available for download. The Apple App Store has over 1.9 million. Standing out among all those millions takes more than just a great app. You also have to know how to best get your app into the hands of your users. One of the biggest questions in that regard is…

A website for your small business can make or break your business. If you have a good website, you’ll soon be surprised how much new business effortlessly comes your way. However, if your website is weak or unwelcoming, potential customers will take a quick look and then click away, and will take their business elsewhere…

About 52.2% of users searched the Internet using their mobile phones in 2018. That number is only expected to increase drastically in the near future. Smartphones and their popularity open up an endless range of marketing opportunities at your fingertips. Mobile applications are a vital part of any marketing strategy because of their versatility and effectiveness. Today’s professionals need to know…

Developing a mobile app can include many different components. Analytics and security can take a lot of your time, but more importantly, it’s the small things that will impress your users. Making an app that lasts for a long time is easier said than done. Read on to learn about some of the best app features that will…

Are your marketing mistakes making people cringe? Are people avoiding what you consider to be your best work? Listed in this article are some of the most insidious content marketing mistakes you can make. They are insidious because on the surface they seem like a good idea until you implement it and turn your warm…

App design is a complex process. Creating an application that can support intricate tasks, while simultaneously being simple enough for the everyday user is a challenge.  Over the years, we have come across the same mistakes made by businesses when designing apps. These mistakes are detrimental to customer engagement. Continue reading to found out the 9…

The mobile app market is booming. And, that might be putting it mildly. In 2017, statistics show almost 90% of mobile minutes were dedicated to apps. And, experts expect global mobile data to grow seven times what it was in 2017 by 2023. So, we can only expect mobile app usage to climb higher and higher in…

You’ve finished testing and polishing your latest app, all that’s left to do now is release it, sit back and watch your creation change the world — right? Not quite. The tech world moves pretty fast. Just a few short weeks after its release, your app could be out-of-date to the point of barely functioning. Which,…

It seems like almost every brand has their own mobile app, and it’s no wonder. Globally, consumer spend on mobile apps reached $101 billion in 2018, an increase of 75 percent from 2016.  This number is only expected to climb – along with users’ expectations! Apps need to be fast loading, pleasing to the eye and…

Worldwide, consumers downloaded 205.4 billion apps in 2018! Plus, this number is only expected to increase.  Now is the time to take advantage of having a mobile presence for your business. There are many ways to find your clients and keep their attention using a mobile app.  One of the many benefits of your business’ mobile app is…

The first half of 2019 is nearly over and marketers, developers, and businesses alike are scrambling to make sense of what’s going to propel web development into the second half of the year. 94% of consumers want a website to be easy to navigate, and industry experts are touting AI as one of the most important…

Augmented reality is catching on at a rapid rate. The AR market is predicted to become a $90 billion industry by 2020. Augmented reality is spreading faster than anyone could’ve predicted. 53% of consumers report being interested in trying augmented reality apps in the next six months. If you’re a developer, you’re going to have to come to grips…

Did you know that 90% of app users have admitted that they have stopped using an app due to poor performance? That makes it crucial to optimise the user experience for your app. One way to improve the experience based on real analytics is by incorporating heatmaps into your process.  User heatmaps have the possibility to vastly…

If you’re serious about establishing a digital presence for your business, an app is a great way to achieve that result. Mobile technology’s been on the rise for years now. Mobile devices have surpassed desktops and laptopsas the main way that people access the Internet, as of 2017. Mobile apps are on the rise, as well….

Three seconds. That’s all the time approximately 53 percent of people are going to give your webpage to load. Unfortunately, the average mobile landing page takes 22 seconds to fully load.   If your website isn’t up to speed (literally), it may be time to consider making some changes. The good news is, there are some steps…

It’s one thing to be able to make online consumers aware of your site’s presence. This is the beginning of an effective inbound marketing strategy.  It’s another thing to be able to actually hold user interest once they’ve become aware of the existence of your product, service, brand, etc. This is the next step in the digital marketing funnel…

Collecting and analysing app feedback is a key part of app development. If you don’t know what your users want, then your app is doomed to fail. If users encounter issues with your app, such as bugs or crashes, few of them are going to bother persevering through it. Instead, they’ll download another app that…

If you shudder at the antiquated sound of the word “newsletter,” it’s time to change your perspective. Especially when it comes to creating an email newsletter. It really is one of the easiest and most effective components of your marketing strategy. And if you don’t have one yet, you should. An Email Newsletter Will Help Your Brand…

Considering that it takes only 0.05 seconds for a user to decide whether they like your website or not, it’s essential not to overlook the importance of good website usability. Good usability can increase the chances of your website’s success and performance. In turn, this will boost revenue and sales for your business. Besides making your e-commerce…

Shopify’s e-commerce platform is home to hundreds of thousands of online retailers.  In 2018, the number of Shopify’s merchant members had grown to 600,000 strong. And, according to their website, Shopify businesses have made more than $100 billion dollars in sales since their start in 2006. Shopify’s simple process from start to finish makes it super-easy for anyone to…

Every organization strives for sales. So what is the most effective way to get this done? The answer is simple. Implement a digital content marketing plan. Although the implementation of this strategy is not quite as simple. On average, a business spends one-third of its budget on digital endeavours. Industry experts agree that there is greater…

Every business dreams of a landing page that converts. If you’re a software dev, your app landing page is crucial to your success. App landing pages need all the help they can get. You need to make sure that all the elements of a good landing page are there to increase your conversion rates. If you’re…

Who’s buying your brand? Well-to-do soccer moms? Brand-conscious teenagers? If you can’t answer this question immediately, you’re in trouble. Figuring out who your target customers are is one of the most important parts of being a business owner.  Here’s how you can do it.  Understand Your Brand  You have to be your brand’s biggest cheerleader….

Did you know having a blog increases your indexing by 434%? That’s right: you’ll rank on Google over 400 % more often. And that drives business, plain and simple. Not convinced your business needs a blog? Check out the top nine benefits of blogging to change your mind! 1. Bring in Traffic to Your Web page One…

Google processes 74,361 search queries per second.  How do we know that?  Easy — because of web analytics: The data that tells you how well your site is performing. They can tell you how many visitors your site receives, where those visitors are coming from, how long they’re staying, and what they’re doing before they leave. Here’s…

Web design isn’t easy, but if you’re going to survive in today’s business climate your business needs a website. You can create it yourself from scratch, but you need extensive experience if you want it to look good. You can create it using a platform like WordPress that makes it easier, but also limits what…

GoodFirms recognized  EB Pearls as a web development company offering high-quality web solutions to its clients and also holding expertise in mobile app development, and eCommerce development. About EB Pearls Established in 2005, EB Pearls has shown tremendous progress in digital services over the last 14 years. The dynamic and talented team of developers &…

There are more than 4 million apps available for download in the Google Play and Apple app stores. Having an app idea is great, but with millions of competitors, you won’t be successful without a winning strategy. Mobile app monetization is just another way of saying ‘making money from an app.’ Monetization is the cornerstone of capitalism. It…

Over half of all users find new apps through app store searches. While that’s a large percentage, that still leaves about half who find apps through other avenues such as internet search, in-app advertising, and so on. App user acquisition is a centre point for any marketing strategy. You may have a fantastic app, but no one…

With iOS 13, Apple plans to introduce an array of new and updated features for iPhone and iPad users. The most noticeable change will be the system wide update to dark mode that will mirror the company’s Mojave MacOS. But there is more to iOS 13 than just good looks. It represents a major shift…

Did you know that Google processes 3.5 billion searches a day? Marketers around the globe can take advantage of this search engine traffic by implementing Search Engine Optimisation (SEO). A lot goes into SEO, however. A solid campaign depends upon the right keywords, the right content and the right audience. It also depends upon landing pages. How…

There are 4.2 million millennials in Australia alone. If you’re an app creator, this number is great news because you have the potential to gain many future customers. Each generation is unique, and we can make the most of this difference by tailoring our apps to meet the needs of our target audience. However, what do millennials want from…

Did you know that the digital population worldwide is more than 4.4 billion, out of which nearly 3.5 billion are mobile social media users? Therefore, it’s in your business’ best interest to tap into this market. When comparing the iOS and Android mobile app development processes it is important to refrain from citing personal preferences. Instead,…

Every business strives to convert leads to sales. One of the most effective ways to achieve this goal is implementing a digital marketing strategy. The average company spends over one-third of its marketing budget on the digital aspect. Experts agree that there is potential for a greater return on investment (ROI) due to the low costs. Read…

Tutorial to create an AWS account for EB Pearls web and mobile app development clients. Please contact us if you face any issues.

Tutorial to create an Google play developer account for EB Pearls mobile app development clients. Please contact us if you face any issues.

Tutorial to create an apple developer account for EB Pearls mobile app development clients. Please contact us if you face any issues.

Do you know how to write killer content for your website? Not just articles related to your niche, but materials that will really capture your audience? The kind of writing that brings traffic back again and again? Knowing how to write great website content is a skill that will build an engaged audience. It establishes…

Did you know that there were 178 billion apps downloaded in 2017? App downloads have only increased since then, and expect to be up over 45% in the next three years. If your business doesn’t have a mobile app, now is time to jump on the wagon! Mobile development trends change from year to year as…

There are over one billion websites out there. Some were designed by novices while others were created by professional web designers. To be fair, not all websites are for business purposes. If it’s a personal site put up for reasons other than monetary, it really doesn’t matter how well the site functions. And it also doesn’t really…

As a company that specializes in building design and development solutions that help resolve a variety of challenges for all of our customers, EB Pearls has a clear commitment to both our and our clients’ growth, development, and success. From staying updated on the latest technology trends to ensuring that every project gets our full…

Customers form their first impression of your website and, by extension, your business in just 50 milliseconds. If you’re website design and functionality isn’t up to par, they’ll likely move on to your competitor’s site. That’s means you could be losing out on a lot of potential business! Even if you don’t sell things online,…

Are you developing an app for the App Store or Play Store? Developing an app is a great idea if we’re talking about modern ways to generate a passive income. Many people also go to the app store on a regular basis, so you don’t need to worry about having a shortage of possible customers….

For many business owners, especially those that don’t work in creative fields, web design is a task. It’s something that they deal with because they know they have to, but they resist every step of the way because they don’t think it’s really essential to their success. Sound like you? Problem is, there’s a direct correlation between…

Did you know that there are about 2.1 million apps in the Google Play Store? The Apple App store comes in a close second with 2 million apps. The Windows Store lags far behind with its paltry 669,000 apps. No matter how you look at it, the mobile market is an ocean for revenue. Many video game…

Optimizing your app used to be less important than it is now. More specifically, app store optimization was once all that mattered. Google has mixed things up, however, and made it possible for apps to come up in organic searches. That means there’s a new venue for exposure, and you should be competing for a…

Has your website lost its mojo? Are you losing customers due to an outdated, slow-loading blog or e-commerce page? There are almost 2 million small businesses in Australia, competing in a global retail market. Online sales are big business. Every year, consumers purchase more than $4.5 trillion worth of goods and services online. The best thing about e-commerce is…

The internet is the new prime real estate for commerce businesses. Brick and mortar stores continue to see a decline in foot traffic as today’s consumers flock to the ease of online shopping. Business Insider reports that sales in retail only grew by 2.1% in 2017, with more than half of that increase stemming from online sales….

EB Pearls continues to gain traction on Clutch, a business to business research, ratings and reviews firm based in Washington, D.C. Clutch’s platform gives firms the ability to compare similar service firms and hire the best fit for their business. Recently, Clutch has recognized EB Pearls as a leading mobile app development company in Australia….

When was the last time you really noticed the people around you on the Metro? Have you ever counted the numerous devices the people around you have in their hands? Let us paint a picture for you; one that is all-too-familiar: the man to your right is scrolling through his Facebook feed, chuckling at the latest…

“A picture tells a thousand words,” as the old saying goes. And in the world of online content, a relevant, high-quality pic goes a long way towards engaging your audience and boosting that precious Google ranking. Not only do pictures help tell your story, but they can also add immeasurably to your SEO. However, you can’t just use any…

Statistics project mobile phone users to reach 4.68 billion by the year 2019. In 2016 alone, about 62.9% of the world’s population had mobile phones. In order to leverage mobile phone use, you should have an app for your business. If you already have a mobile app developed, the next step is to improve mobile app rankings…

Finding new ways to make money is the motivation of a steady business. With 2.53 billion people in the world using smartphones, it may be a good business strategy to make money through mobile apps. Why mobile apps? Because it’s an easy and passive way for you to gain income. It is low maintenance for the…

In 2013, analysts expected mobile phone apps to generate $25 billion by the year’s end. And they had a good reason for coming to this conclusion. Vendors were set to ship 919 million smartphones that year, and Apple and Google had more than 700,000 apps in their app stores at the time. But five years have passed since then, and, some…

Over 197 million apps were downloaded in 2017 alone, and if you have created a new app, chances are you want in on the action. You know your app is great, but the question is how do you get the rest of the world to know? This is where the marketing your mobile apps come in. Like…

If your business doesn’t have any mobile apps yet, it might be time to start designing. Using mobile apps can make a big difference in your business. Keep reading to learn 10 reasons you should be using mobile apps for business. If your business doesn’t have a platform on a mobile app, the time is…

Website design plays a part in SEO, branding, and the overall success of your website. Take a look at this guide to learn the importance of website design and how it can turn your business around. Imagine a potential customer lands on your website. They take one look at the page and immediately hit the…

If your business doesn’t have an app, you could be missing out on a lucrative opportunity. Apps can help you create a new revenue stream, market your business, and/or enhance business processes. Finding an app developer for your new app isn’t hard – the challenge is finding a developer who can help you achieve what…

Endorsed by Coeliac Australia, Gluten Free Meal Co. offers home-delivery for gluten-free meals. Gluten Free Meal Co. prides themselves in providing family-oriented foods without compromising on taste or enjoyment. EB Pearls was engaged by Gluten Free Meal Co. when they were in the middle of a rebrand for their company. Moving with the waves of…

Embracing Innovation Digital transformation has become something of a buzzword amongst C-suite executives in recent years, and not without merit. From cloud services to data analytics platforms and AI-driven automation, the rapid influx of new technologies into the enterprise has left many established industry-leaders scrambling to catch up with more forward-thinking competitors. At the same…

So, you’ve identified an ecommerce product niche and you’re ready to launch your online store. You probably already know that having a website isn’t always enough to generate sales, and that great ecommerce sites are designed to optimise the customer purchase experience. In the 12 months leading up to September 2017, the Australian online retail…

A good website should be clear in the information that it provides, easy to navigate regardless of the device you’re using, and it needs to be visually pleasing. No one likes seeing big walls of text on websites, nor do they like cluttered sites that are too distracting. Here you’ll find some of the best…

The move towards responsive websites has been happening for a few years now. But in 2018, the need for a responsible design has gone from maybe to definitely. With devices coming in all shapes and sizes, and big data players actively telling people ‘make the web responsive’ there’s really no time to delay. What is…

Selecting a web development partner is one of the most critical decisions you will make for your website project. Your developer is responsible for creating the “online face” of your business – enabling you to engage and interact with your customers through the web. It’s therefore essential that you hire the right developer from the…

Ready – there are very important optimisation measures and considerations you should make during this phase. Set – you must also ensure that you are directing energy towards the right marketing efforts to drive traffic. Lift Off – then the only thing left to do is launch!   What does search engine optimisation (SEO) mean?…

  Year after year, competition in the app stores only grows higher. With approximately 30,000 apps being submitted to the Apple App Store each month, and even more to the Google Play Store, the amount of developers fighting for users’ attention is enough to put the pressure on any developer. Despite the high numbers of…

eCommerce is already a big deal. Regardless of what kind of retail you’re involved in, by now you’re likely feeling the pull of eCommerce, and enjoying its benefits if you’ve invested in a robust eCommerce platform. Globally, Australia is one of the top nations for online sales, and for a country with a population as…

If you want to continue to improve your website after creation and/or you’re a novice in the digital analytics sphere, we’re here to help. We’ll take a look at conducting the right kinds of analysis by going over Google Analytics, Moz, Hotjar and Optimizely.   Collect the data and iterate There are many excellent analytical…

If your brand doesn’t have a presence on mobile devices, then you’re missing out on a lot of critical market opportunities. Australians love their smartphones, and are indeed one of the most active consumers of smartphones in the world. Globally, 66% of people own smartphones. In Australia it’s far higher; it was 83% in 2016,…

If you’re running a business, one of the things you may be thinking about is how you can give your brand the edge against your competitors. How can you stand out from the crowd? Technology is booming and people love seeing new and interesting technologies at work. Your business is no different. Here at EB…

It is imperative that your customers’ interests and goals are at the forefront of your website design and development efforts – your business exists to serve them.   The science of customer research After you have determined the main business goals and objectives, the second part of the equation understanding the needs of your website…

A smooth, consistent user experience is essential for the success of any app or website, but improving your UX can be difficult without the right data. A thorough UX audit is essential to quantify areas for optimisation. From there, you can start to execute a better digital solution. Find out more in this essential guide…

Technology is all about making the everyday stuff simpler, and with a smartphone in your pocket, it’s now more possible than ever. There’s a whole world of digital apps out there to help you manage your life, keep track of what’s going on and save money. Here are our top 10 apps for making your…

Time for your developers to now turn static images into dynamic pages – giving life into your website.   Technical development process After defining the design, it’s just a matter of building the dynamic and interactive site. Thankfully, your web developers will sort out the technical details. However, you will still be contributing your feedback…

In modern business, a mobile app should be a fundamental element of every growth strategy and service delivery. With grants available across state and federal governments in Australia, there are a number of ways for your business to recoup part or all of your development costs for your next mobile application. We’ve put together a…

Want pixel perfect design to nail your users’ first impression? In this phase, we make the your website much more lively and start breathing some colour into it. This is where the user interface design comes into play.   Design preparation As with the wireframing phase, your involvement in this design phase is crucial to…

For a modern business, there’s more than just cost savings when it comes to the benefits of using an agency for your web design and development. Here are just some of the ways outsourcing the production of your new website can benefit your company as a whole. Competition breeds success Webpage design is an extremely…

The world of mobile apps is here to stay, and in a big way. Let’s look at some examples of mobile apps that have facilitated massive growth for global brands, and look at how our ever-increasing engagement with smartphone technology is changing the way we do business. MLB: A lesson in feature tiers For the…

In 2017, mobile sales continue to thrive. As more and more people put down the mouse and pick up the smartphone, savvy eCommerce leaders are doing more than just scaling their websites. Unique offerings, segmented research and more personalised journeys are helping to make buying online a breeze for consumers. If your eCommerce platform isn’t…

It’s never an easy decision to allow another firm to share in the strategic direction and future success of your business. If your company is like your child, as they often are, then choosing the right investment partner can be like a marriage. You need to know what works for you, and ensure that you…

For the most successful website design we need to start the crucial process of laying down a solid foundation for the rest of the project. In this phase, we nail down the navigation, the basic structure and the skeleton of the site.   Defining the user experience To define the highest quality user experience for…

Before you embark on building your mobile application, it is important to consider the project management approach your prospective app developers will use. This is often an overlooked criterium for choosing the right partner, but affects the trajectory of your project massively. In this article, we make the case that the Agile approach to mobile…

As an entrepreneur venturing into the mobile space, you must make important financial considerations. It’s no secret that app development is a significant financial investment, so careful planning is absolutely paramount. We’ve put together some quick tips to help you get started. Test Your Idea in the Market “In a startup no facts exist inside…

Many businesses make the mistake of thinking that their website is simply “a digital pamphlet”. However, there is a lot more potential to leverage your website for revenue generation. That’s why you should first define your business goals and objectives. This will help tremendously in keeping focus and setting benchmarks.   Let’s get down to…

The beginning of a great journey If you’re thinking about trying your hand at entrepreneurship by cracking into the mobile app market, there’s never been a better time to do so. With every man, woman and child with access to smart devices, your reach has never been so widespread. However, we’re not saying this will…

Last year brought some huge changes to the App Store. With shorter title limits and Search Ads, the App Store is nearly unrecognizable compared to early in 2016. This year, don’t get swept up in the changes. Instead, take these steps to be proactive with your app. 5. Optimize Your App Listing One of the…

The need for speed When it comes to your website‘s loading time, every second counts. The need for speed nowadays translates into every aspect of life, including the time spent browsing the web. In fact: A website’s loading time is a contributing factor to page abandonment. We now know that a user’s expectancy when it…

Raising funds is one of the most important things to think about, whether you are a startup looking to develop a mobile app or an established business that wants to take it to the next level. There are plenty of options available to do this these days, from finding investors, creating a crowdfunding campaign or…

Delivery has always been an established part of the food industry. However, with the increasing popularity of online platforms such as Delivery Hero and Menulog to help bring an improved delivery experience, people are finding a more efficient and aggregated way to order food online. Uber, a major player in the ridesharing space has also…

The mobile app market is booming right now, and you’re ready to take the leap after saying, “There should be an app for that.” But what’s the blueprint to making sure that you’ve primed yourself for success? In this article, we’ll take you through a checklist of actions to consider when starting out in the…

If you’ve got a website for your business or organisation, you have to make sure it adapts well when you access the website on different devices. If your website isn’t looking good on your mobile or tablet device, it is more important than ever to revamp that website. Responsive web design was all-the-craze in 2012,…

If you are looking to make your footprint on the online world by opening an eCommerce store, it might be difficult to make the decision of which platform you will use to serve your customers online. In this article, we’ll be looking at the four most common eCommerce platforms and outlining their pros and cons….

You have the most brilliant idea for an app and you’re about to take the brave step of bringing this idea to life. You probably have 1000 questions, but let’s start with what kind of app you’re wanting to build. In this article we’ll be breaking down the different options you have when it comes…

Your clients are incredibly important, they are the backbone of your business, without them you have no business. This means that it is incredibly important to make sure that they are happy with your service. Offering seamless service means less stress for you and the possibility of future business from them again or referrals. To…

It’s very exciting when you start to grow your agency, and it’s very important to be able to sustain this growth, so business expansion is definitely on your mind. One of the most logical growth strategies seems to be offering development services alongside your design expertise. That’s all well and good, but the recruitment of…

Your business website is the first impression you make to prospective clients that get in touch with your company, for the first time. And first impressions always matters. In fact, here are some key statistics to prove it: Did you know that: Approximately 96% of visitors that come to your website are not ready to…

Although it has been considered as a frightening proposition by a lot of business owners who misunderstand the concept, outsourcing can have a strong, positive impact within any organisation: it can improve efficiency, reduce costs, speed up the product development process and allow companies to focus on their initial, core competencies. When considering a partner…

Delivering powerful pitches to investors is something all business owners, and most importantly new entrepreneurs, need to consider in order to start generating competitive profit. According to Forbes.com, one of the biggest mistakes in trying to pitch an investor is the time you allow yourself to present your idea and deliver your message across. If…

Agencies are always very nervous when they hear about outsourcing development. There is a lot of information floating around about this, and it is very confusing to differentiate between correct and incorrect data. However, you should not fear since EB Pearls is here to alleviate your fears by debunking the common outsourcing misconceptions. Outsourcing =…

We have all heard about them, but do we really know what they are? People tend to associate with any page of a website one might ‘land’ on at some point or another. We have all heard about them, but do we really know what they are? People tend to associate landing pages with any…

If you are having trouble converting your website leads into potential customers then this question should definitely be on your mind. Optimising your website in order to generate leads requires more than simply posting a “click here” button on your homepage. When looking for relevant and promising leads, business owners should have a strategic approach…

As easy as it may seem to be, the launch of a mobile app takes bucket loads of time and serious commitment to put all the pieces together in a organised fashion. App development is only the beginning of the story! Did you know: The average number of monthly launches for mobile apps worldwide in…

The mobile app is considered the lifeblood of the mobile ecosystem. But sometimes, iPhone app developers and Android app developers don’t really understand how it works. It not only manages to deliver informative and relevant experiences to users, but it can also make thousands of free applications and services possible, on a daily basis. In short,…

For a successful business owner, allowing the right time and budget for the completion of a project is mandatory. In order to provide full consistency and value to the final outcome of their business project, developers and managers need to pay close attention to each step of the process. The ability to successfully manage a…

The perfect app? It starts with a beautiful design! The visual impact of your app has a lot to do with its power to persuade and its success on the market. But what does ‘beautiful’ really mean when it comes to app development? What makes an app design great? When it comes down to app…

While some people choose to remain faithful to the old pencil and paper trick in order to keep track of their daily tasks, a lot of professionals turn to productivity apps to help manage their deadlines. Which category do you fall into? As the demand for mobile app purchases grows higher with each year, the…

If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same. In order to make your website a success, you need…

Considering the fact that app development is one of the easiest businesses to get up and running on a small budget, a lot of people tend to overlook the legal issues that come with it. Furthermore, there are plenty of developers who don’t know what to look for in their attempt to make their app…

Mobile app development has been on a continuous growth path in Australia for the past years. It is estimated that, by 2017, the smartphone penetration rate will reach about 80% of the country’s population, while the spending for mobile ads will total an amount of $3.16 billion. (Source) Having a mobile app for your business…

Owning a website is no longer a complicated and overly expensive deal. Apart from the free CMS platforms such as Joomla and WordPress, you can always purchase a .com domain or a shared hosting account for less than $10 – and there you have it! Your website. Of course, if you want to get your…

You may think that starting your own company is a daunting task. Apart from the necessary planning and market research that needs to be done, the financial side of things requires a lot of focus and determination. Are you ready to be all in? To ensure their success on the market, business startups also need…

A BankWest report found that Australia is a breeding ground for youthful business starters, having business owners aged 25 to 34 boomed by 8.5 per cent in the recent year of 2014. Sadly, however, according to The Foundation for Young Australians, entrepreneurs in the 18 to 24 age bracket are underrepresented, with only 8.7% starting…

In the real estate business, buying or selling a home is not only a complex transaction, but it can also be a time-consuming process. There are a lot of important decisions one needs to take in order to make the right choice and avoid expensive mistakes along the way. The basic tools to start your…

According to recent statistics, the winning strategy to any type of business is developing a professional and efficient mobile app for your organisation. Search Engine Journal stated that there were 224 million monthly active app users in the US alone, in 2015. The amount of potential profitability that lies within this marketing niche continues to…

When referring to app development, the best way to predict what future trends are going to look like is to figure out the right combination of what people want, what people need, and what is possible with today’s mobile technology advances. While statistics show there is no argue to the fact that mobile app technology…

We live in a world where quick access to products and/or services from a variety of devices is becoming the society norm. While the need to keep up with consumer demand is a constant pressure for businesses worldwide, the market for mobile app development continues to grow each year. Did you know…? It has been…

A bounce rate represents the percentage of single-page visitors to a website, according to Google Analytics. In other words, it shows the number of visitors who leave your website without visiting any other page other than the page that they landed on. Unfortunately, high bounce rates are an indicator that either your website visitors aren’t…

Owning a small business is sometimes… anything but small. If you are a small business entrepreneur you probably know what we are talking about. Sometimes, the challenges that small online businesses like yours face are nothing short of exhausting. But if you want to make it big in the world of online sales you have…

Referral marketing, the modern word-of-mouth advertising Yes, people are purchasing your products based on what other people say about you. And there’s no other marketing strategy that can beat this practice. The simple reason why people trust referral marketing so much is because its principle is grounded on reviews written by people who have already…

Every business owner’s goal is to attract more customers to their business, grow their profits, and stay on top of the game at all times. What are you doing to be on top of the news every day? When it comes to the online environment your website is the first contact people have with your…

Are you starting to lose some ground in your sales department? Are you trying to turn leads into (returning) customers? In every business one of the most important goals is to bring more and more customers. You need to keep the business constantly moving. But every goal has its little goals, and every little goal…

Like any other business owner, your goal is to convert your online visitors into customers. And how do you do it? Why should they choose your business over someone else’s? First of all, you need to deliver quality to your customers at the most competitive price. Yet the first contact most of your clients have…

Would you trust a brand you know nothing about? Would you give that brand your hard earned money in exchange for a product or service you are not sure will perform as expected? For most people, it is quite hard to trust businesses they have never heard of specially in the online space. As a…

Understanding your customer and providing them with what they need is the most important part of a successful business. For any service or product, customers are presented with multiple options. So convincing them to use your service or product is not easy. In this week’s article, we will outline a stepwise guide to strategically identify and understand…

Our iOS research team presented benefits of using Swift to develop iOS applications. Background: Swift is a powerful and intuitive programming language for iOS, OS X, and watchOS. Writing Swift code is interactive and fun, the syntax is concise yet expressive, and apps run lightning-fast. Swift is ready for your next project — or addition…

How is web design making a difference in the way you run your business? What are these “accessories” magic tricks that make people fall in love with them? Apps identify a problem a business has and through brainy engineering and programming, they are launched to solve that problem. Ultimately, website contribute to growing a business’…

Do you want to have a bigger, better, more successful business? Growth Hacking is a new marketing strategy in making your business grow. And it has nothing to do with “hacking” as you know it. Who is a growth hacker? A growth hacker is someone who is focusing only on growing your business. It is…

Nowadays, as everything is focused on the online environment, having an app that spreads the word about your business and makes consumers’ lives easier is a must-have. Although there are numerous apps created just for fun or for helping users, building an app that people will use time and time again remains a tough job….

  iOS is possibly the most engaging marketplace for app innovators. Apple has an inbuilt testflight tool which allows us to share our apps to known community before it gets released to public. We find this process being really helpful especially during focus group testing. Apple testflight allows us to invite up to 1000 users…

?Why are all web designers and web developers insisting you to have a responsive website? You may have heard a lot of people talking about responsive websites, but nobody took the time to explain how come they’ve become SO important almost overnight. So in today’s article we’ve set our minds on presenting the 4 key…

Conversion rate is the ability of turning your website visitors into customers. So, to increase your sales you must first increase your conversion rate. It’s the starting point and foundation of boosting your sales. But how can you do that? Conversion rate optimization usually takes a lot of time. There are companies and agencies which…

Do you know the process and the challenges in creating an Mobile app? In today’s article we talk about how we create a successful apps for our clients, and how we can do it for you too. Meet Health Synergy Health Synergy is a nutrition company ran by mother and daughter,Jennifer Murrant and Hannah Singleton….

1. Connect your iOS device to your computer and open iTunes. 3. On right hand panel, Select your phone from the sources column. 4.Once the detail of your phone loads, click on the device serial number to reveal its UDID. 5. Select the UDID and ?+C will copy it to the clipboard. And email theUDID email to…

You need a paid iOS developer account ($99/year) in order to submit applications, to the iTunes App Store. Step 1 : Go to : http://developer.apple.com/programs/ios/ and click “Enroll Now” Step 2 : Click Continue Step 3 : Select option to “I need to create a new account….” OR Select “I have an Apple ID…” in…

If a brand is lucky, it manages to tap into consumer demand and pair what the customer wants with the method in which they’re mostly likely to interact or use the website. Hitting that sweet spot isn’t easily managed – but it would appear that Animal Box has managed to do just that, by delivering healthy…

It would seem that with the meteoric rise of a phenomenon referred to as “social media”, those who spend time using the various platforms falling under this umbrella would be living connected, social lives. And yet the truth is, the more deeply entrenched in social media society gets, the more tied to our mobile devices…

The recipe for a profitable ecommerce site or app may seem elusive, but there are a series of ingredients which when utilized will make your virtual storefront successful: Who is your customer? Where does your ideal customer shop? What appeals to them? Where else do they spend time? Keying in on these points will give you an…

Responsive website design is no longer an option. With an ever-increasing number of web users accessing the internet via mobile devices, having a website which adjusts smoothly from one size to another is key to keeping your audience happy. After all, we’ve all tried to visit sites on a tablet or phone, only to be…

Have you ever wondered how big business get to be big businesses? How a start-up can appear professional and successful right out of the gate? And does this make you look at your own business or project and wonder what “they” have that you don’t have? The short answer is: Money. The fact is, though,…

Business owners considering mobile app development may wonder whether the time, effort and money involved in a new mobile app is worthwhile. And yes, while the cost may seem prohibitive, what many fail to take into account is the array of options for making money from a mobile app. Here are just a handful of…

Let’s face it: Any situation in which your business’s operations can be made more efficient is a welcome one. One area in which many business owners fail to see the potential for streamlining is web design and development – but having a dedicated team focused on your site’s well-being will trickle down through all areas…

What’s an old school business? It’s one that exists solely offline, in a brick and mortar capacity. It’s one which has been left behind by the online business revolution, and which could offer its customers much more in a virtual capacity. Adding value to customers’ lives is, after all, the central purpose of a successful…

Back in 2009, EB Pearls started a mission to provide high-quality digital solution to start-ups. In 2011, Guy and Ben had this great idea to simplify recruitment industry. Conducting interviews and then making sense of the piles of information resulting from them can be a burdensome task, especially in the case of large organizations where…

If there’s one business trend that doesn’t seem to be going anywhere, it’s globalisation. Thanks to technology, we no longer live in a self-contained environment. Nowadays if an organisation isn’t willing or ready to diversify and expand itself beyond its country’s borders, it will simply be left behind. If there’s one industry that lends itself…

Having a mobile application for your business was once thought of as a luxury that only big-name companies could afford. But with the ever-growing rise of mobile device usage around the world it now looks as though no business can afford to be without their own mobile app. And while the uninitiated might make the…

Running a start up is a rather complicated process, one with enough related concerns to keep an entrepreneur’s head spinning with the belief that there simply aren’t enough hours in the day. This is why relying on EB Pearls is vital to the success of a start up – the qualities which we bring to…

This is a time of year when many people choose to kick back, relax, think about the year which has just wrapped up and make plans for the coming months. It’s a time when new To Do lists are created, resolutions made and plans put in place. What lies behind all of this activity? Creative…

While consumers spend billions of dollars each year, purchasing goods or services through online retailers or agents, it takes more than just a website and a product to gain your share of online revenue. Thanks to advancements in design, technology and security, consumers have come to expect a great deal out of their online shopping experience;…

Starting an online business can be a risky venture, and the process itself, overwhelming. Success stories begin with a well constructed business plan, including a user friendly ecommerce application: preferably one with a fully hosted, subscription based shopping cart, such as Shopify. Being in business 24 hours a day has its benefits, but prosperity and…

Apple watch is easily the most highly anticipated timepiece of the century, and by far the most versatile. In addition to the exceptionally customisable watch face, allowing user’s to view time on their own terms, its accuracy is unparalleled, self-checking and adjusting the time according to global standards, varying time zones, and daylight savings time. Experts predict Apple watch…

More people than ever before are making use of the Internet, with more than two billion browsing the World Wide Web on a regular basis. With the number of web users growing at a phenomenal rate, it’s a good idea to provide web users with access to your company’s services on the move. Tablets, smartphones…

While promoting your business online was once optional, it’s now essential to your survival. Establishing a solid web presence is the key to attracting and maintaining your online customer base, but simply having a website is no longer enough. Cutting edge web design and development solutions are what’s needed to stay ahead of your competition…

From past few years, there has been a continuous rise in the demand for smartphones, tablets and other handheld devices. The number of consumers who search, browse and make purchases from their mobile devices is also increasing. As a result, mobile devices are rapidly becoming the number one choice for conducting all forms of business….

Ecommerce is a business model that enables to conduct the business over the Internet, using any of the applications that rely on the Internet. Online business is obviously advantageous due to its 24-7 availability, global reach and efficient customer service. The greatest part of ecommerce websites is that you can explore thousands of products and…

The number of Australian Smartphone users is continuing to grow rapidly. More and more people are going online from a mobile device and are now using them more than ever. According to Google, Australia’s smartphone penetration rate has maintained its momentum, now at 65%. It’s up from 52% in 2012 and 37% in 2011. This…

We are excited to participate in OnlineRetailer’s KickStart conference on 19 September 2013 event as an exhibitor.   KickStart, Launching by Online Retailer – One of the world’s largest eCommerce and digital marketing event organisers for retailers. This conference is perfect for Small to Medium sized business and startup retailer that are keen to get…

Responsive design and parallax scrolling are the hottest trends in the industry which drawing attention of every website owners and designers. Responsive design is widely being adapted in the web design and development field but now Parallax effects are also becoming a standard component of every designer’s responsive design toolkit. So, what are these actual…

ebPearls will be attending the MagentoLive Australia event on July 23-24 at the Sofitel Sydney Wentworth. MagentoLive Australia is Australia’s leading Magento conference. The event will provide networking and learning opportunities for Magento developers and users, with industry expert speakers and members of the eBay leadership team in attendance. It will be a great place…

Mobile apps are becoming more and more popular nowadays. There are various innovative applications designed that ease the people’s daily tasks. With the emerging technology like iPad, iPhone, Android, Symbian, Blackberry and Windows application, the demand for mobile application development has grown exponentially. Those windows applications and websites that were to be run on desktops…

Creative thinking can make a big difference in any size business, small, medium or large. SMEs, startups and entrepreneurs – do you want your dreams come true? As an SME or startup, you probably have limited resources, especially when it comes to people. Technologies now are convergent, which facilitates the easy transfer of data and…

Hello iPhone 5 fans, as of ABC Action News, the news has been confirmed from the Apple side that you will be using an iPhone without the Google’s YouTube app as its default application. Apple has decided to remove its default YouTube feature from its iOS 6 version. It means Apple’s all the upcoming gadgets…

Press Releases First Sydney and Nepal, and now in London as well EB Pearls digital agency is seen flaring its motto: world class high quality service on time and on budget. Aug 08, 2012 – Sydney, Australia (prlog.org) – In the line of their policy of expanding offices throughout the global centers which they call…

WordPress Bloggers have got a reason to smile with the news that WordPress 3.4.1 has been Released – Loopholes have been Worked Out! As expected, on 27 June 2012, WordPress published the release news of WordPress 3.4.1 version. Goodwill of this CMS was such that its 3.4 version had witnessed 3 million downloads within just…

iPad Mini: For the Sake of Loyal Users and in Search of Marginal Users From different sources the news are coming up that Apple is working on its iPad mini to ignite the iPad market again. If the New York Times is to be believed, Apple is on its way to bring iPad with 7.85…

On 27 June 2012, Google and Asus have combinely developed and unveiled a tablet called Nexus7. Probably this July, Google is going to give birth to her very own and first ever tablet, named Nexus7. This baby runs on the latest version of Android OS (4.1) using Chrome as a default browser. It seems light…