Goals and Initiative Definition
Table of Contents
Mobile app development is one of the most lucrative spaces for contemporary entrepreneurs.
Each year, disruptive innovators bring new apps to market. However, truly brilliant app developers change the landscape of their respective industries.
Without a clearly developed plan, however, it can prove difficult to remain motivated. All great products start with a well-thought-out plan.
Furthermore, lack of planning can result in confusion and pitfalls. By developing mobile app goals and initiative definition, however, you can make sure your well-equipped for mobile development success.
To learn more about how to create a mobile app goals and initiative definition, read on.
Establishing Project Scope for Your Mobile App Initiative
Project scoping is an optional step in development initiatives for mobile apps. However, it will give you a considerable advantage over your competitors.
Project scoping is a proven way to save time and money during app development. It will help you to optimize every aspect related to project development. With project scoping, you can launch a better mobile application.
Project scoping enables you to answer all questions and provide all solutions in a single document. Best of all, the process only takes about a week.
After completing project scoping, you can state your budget needs clearly. Furthermore, you can express why your mobile app concept is a sensible project for consideration.
Project scoping will enable you to develop better digital products. During scoping, you might work with an expert consultant to perform a project scope session.
The session will help you to specify the issues that your mobile app resolves. The result of project scoping is a working solution.
During project scoping sessions, you’ll outline the expected behavior of app users. Also, you’ll evaluate what you need your app to do in order to meet your goals.
With this in mind, you’ll need to consider the context in which your end-users operate. You’ll also need to ask important questions such as, “Does our app need to integrate with other applications?”
Documenting the Scope of Your Project
The scoping process will allow you to move your idea from concept to viable mobile application. The process will help you sort out the details of taking your app from concept to detailed quote, to production to end product.
You’d start the scoping process by recording as much detail as you can commit to paper. You want to record everything you want your app to do and how it should work. The objective here is to record your ideas as if you were trying to explain your app to an outside stakeholder.
There are a few ways that you can make the resulting document clearer for readers. For example, you can add illustrations and sketches to the project scope documentation.
You can also use sticky notes and flowcharts to highlight ideas. Furthermore, you can develop user stories and wireframes to structure your project scope document.
There are many tools that can help you with the project scoping documentation phase. For example, you can make use of a visual site map. You can also take advantage of an app flowchart builder.
The scoping process might sound challenging. Most often, however, you’ll find that it ends up being fun.
As you develop your app scope, you’ll find that you start building a wish list. Some items will work well for the initial launch. However, others will have to wait for future iterations.
Nevertheless, developing a project scope will help you to realize the full potential of your mobile app.
Creating a Mobile App Discovery Process
The mobile app discovery process is another optional stage of development for mobile apps. It’s another ideation stage that many budding app developers overlook. Accordingly, this process is another tool that you can use to outdo your competitors.
The product discovery process will help you to ensure that you know your target audience. It will also help you to make sure that your app fills gaps in your market.
During the product discovery process, you’ll continually test solutions and ideas. As you work through the steps, you’ll learn how to adapt the resulting points to users’ needs.
You’ll need to come up with a strategy for your app discovery process. For example, you’ll need to identify your goal. In other words, you’ll need to determine the outcome that you want to achieve.
You’ll also want to target potential users as well as their problems. In this regard, you’ll need to identify your users clearly.
For example, you’ll need to understand their problems. More importantly, you’ll need to express how you can help them solve their problems.
Firming up Your Plans
At this point, you’ve clarified your app idea. Now, it’s time to validate your concepts.
You’ll need to organize your ideas and form a coherent scaffold to start. You’ll want to narrow down the answers to important questions to one or two sentences.
Next, you’ll want to condense these ideas even more. Ultimately, you want to reduce the important points you discovered during your research to a simple sentence.
You may find it challenging to cut down your complex ideas to a few simple words. However, there’s a reason for completing this challenging task.
You want to create an encapsulating sentence. Your encapsulating sentence will serve as an elevator pitch for your mobile app concept. At this stage, you also want to start developing your business plan.
The Lean Canvas Business Model can help you to form a coherent scaffold. You can use this method to document your business model within 20 minutes.
Create a Mobile App Vision
Defining your mobile app goals and initiatives definition can prove exhilarating. You’ll make many discoveries as you move through the process.
However, it’s not viable to wander through the process aimlessly. For this reason, you’ll want to have an idea of what you’re trying to accomplish.
In business, you must know what it is you’re trying to achieve. Only in this way can you create real value.
Your research will serve as a North Star that guides team members. The resulting information will help your team achieve your goals in mobile app design and serve your customers.
Finally, you want to compile your vision using a strategic vision chart. Before you begin, you need to determine who is responsible for developing the product vision. Typically, a senior officer such as the chief product officer or VP of products takes responsibility for this task.
Still, the development of your product vision is a collaborative effort. The team leader will begin the process by building support among the managers and your product team.
You can also include team leaders and members in the vision creation process. You can even get current and potential customers involved in this planning stage.
Monetizing Your App
Finally, you’ll need to monetize your mobile app. Above all other goals in mobile app design, you want your app to generate a profit. Accordingly, you’ll need to consider how your app will make money.
You’ll need to consider the end-user as you think through app monetization. For example, the price point that you establish is an important decision. Various price points will attract different kinds of customers.
It’s helpful to look at your competitors’ pricing strategy. Your competitors’ pricing will give you a good idea of what the market will bear.
You’ll also need to think about the cost of building your app. In this regard, you must consider both fixed and variable costs.
Also, you’ll need to calculate expenses for various stages of development. For example, you’ll need to figure out the cost to design a mobile app.
You’ll also need to estimate the cost of app development. Furthermore, you’ll need to assess the cost of launching your app. Finally, you’ll need to consider the cost of ongoing app operation.
You’ll also need to figure out how you should measure success. Revenue, sign-ups, and downloads are all great metrics to track.
However, it’s important to consider why you developed your app when choosing the metrics you use to gauge your success. As an example, you may find that it’s more important to boost brand visibility.
Teaming Up for Mobile Development Success
Now you know more about how to create mobile app goals and initiative definition. What you need now is a digital product expert that can show you a clear path toward successful app development.
EB Pearls can help you to perform an in-depth analysis of your target audience and market. We can also help you to analyze your competitors and find hidden growth opportunities.
We’ll help you scope your idea with a free initial consultation. During your consultation, we can discuss your app idea to help you work through your project concept. We’ll also help you to outline current opportunities in a fast-moving environment.
Contact EB Pearls today at 02 8880 7857 or connect with us online to get started moving your app from the idea stage to a real-world, working innovation.