We all Google information. Or we Photoshop images to improve their appearance. We might Hoover in the living room when things get messy.
In these cases, the brand name has become a verb. It’s just not a product we use, it’s now an action we perform.
These represent the peak of brand awareness, when a brand is so embedded in our lives it becomes an action. Google started life as a search engine in 1998. It became a verb in 2006.
This is why brand awareness is so important. It helps audiences remember you, which keeps you top-of-mind so when they ARE ready to buy, they come back to you.
Looking for easy and effective ways to boost your brand visibility? Read on to learn more!
1. Guest Blog
Guest blogging remains one of the best ways to build brand awareness. In short, you borrow someone else’s audience and share your ideas with them.
It helps to establish you as a thought leader in your space. Readers will associate your brand with the topic of the post.
Think of guest posts as the written version of doing TED talks. They get you in front of people who might not have come across you in any other way.
As a helpful bonus, the blogger or marketing team will often promote your post for you. The post also remains on their website, so it can continue to introduce new readers for that blog to your brand.
So how do you do it? You might approach blogs you already read related to your niche. Check if they take guest posts before you pitch any post ideas.
When you pitch, pay attention to any guidelines they provide. If you don’t, you risk being ignored.
Give a few ideas for blog posts. Make sure they fit what the blog already publishes. Explain why the ideas would be good for their audience.
If you find lots of blogs that you could pitch to, prioritise those that give you a backlink in your bio. This helps interested readers find your site and it helps boost your ‘good’ backlinks. It’s a great signal booster for your SEO.
2. Be a Podcast Guest
This is the audio equivalent of guest posting. Pitch podcasts in your niche who are looking for guests.
Being a guest is a more informal way of sharing your ideas with listeners. Many interviews take a chatty approach, which helps you build rapport with the audience.
This is a great option if you like to use your personality in your brand visibility. Podcast listeners can really warm to you while you speak.
As with guest blogging, the podcast will promote the episode and it remains in their backlist for new listeners to find.
Make sure you pitch relevant podcasts with a strong hook. This lets hosts know you’re a good fit, and you’d be someone their audience would like to hear from.
3. Create an Affiliate Program
Affiliates are one way to tap into word-of-mouth marketing. Your affiliates become brand ambassadors, promoting your brand to earn affiliate income.
It’s up to you how your affiliate program works. Look at email marketing provider Convertkit. If a user signs up using an affiliate link, the affiliate earns a commission for each month the new user pays their fee.
For podcasting service Podcast.co, affiliates earn a flat $5 for each new user they refer.
Work out which is the most affordable option for you. Remember, it also needs to be attractive for affiliates so they’ll promote your product or service.
Every time the affiliate shares the discount code or offer, they’re putting your brand in front of new people.
4. Work With Influencers
You likely already know who the influencers are in your niche. Perhaps they have a podcast or a huge Instagram following. Maybe their email newsletter is the ‘must-have’ subscription in your space.
Getting in front of their audience is a great way to boost your brand awareness. Consumers are more likely to trust an influencer than a paid advert.
You can work with the influencer by offering products for review. Or let the influencer create content about your product.
Influencers don’t need to have huge audiences to be useful partners. Micro-influencers have smaller audiences but they’re much more engaged. The trick is finding influencers with the right audience for your brand.
Pinpoint at least 10 influencers and review the content they produce. Choose a few with the right kind of content to fit your brand.
Remember, the audience will associate your brand with that influencer. The fit needs to be right or it won’t work.
5. Make the Most of Social Media
Social media is an obvious way to increase brand awareness. Yet only if you do it properly.
Choose social media platforms where your target audience spends time. There’s no point in throwing your marketing budget at Tik Tok if your users are still on Facebook.
Share content they actually want to see. It needs to be of high quality and add something to a follower’s day. Otherwise, there’s no reason for them to share your post.
Also, don’t be afraid to be human. Social media is a great place to share your brand values.
Look at Yorkshire Tea. They spoke out about their values during the wave of support for Black Lives Matter. The subsequent retweets and news articles about it boosting their brand visibility—for free.
6. Sponsor Local Events
Sponsoring events is a great way to raise brand visibility in association with other brands. Charity events are a good option because you can show your values through the causes you support.
Even in the current times where events are canceled or postponed, some events are still happening online.
Your logo will appear on event branding, and links to your website can be added to the event website. You may even be given the chance to speak at the start or end of the event.
If it’s an in-person event, it may also garner press coverage. This is a great way to get your brand name into the local press.
7. Make Shareable Infographics
People don’t just share blog posts, they also share infographics. These are simple ways to put across information in an engaging way.
The brain processes visuals 60,000 times faster than text. So viewers can absorb more of your data through an infographic.
They’re also quick to consume. Other bloggers might embed your infographics in their blog posts. Or people may just share them on social media.
Either way, it’s a quick way to get your brand name in front of new people. The more useful infographics you make, the more people will associate your brand with your niche.
8. Create a Podcast or YouTube Channel
Podcasts have seen a boom in popularity of late, and they’re relatively low-cost to produce. You may choose to post short educational episodes related to your products or services.
This is the route podcasting host Castos took when it launched its Audience podcast. Listeners learn everything they need to know about launching and running a podcast from the weekly episodes.
The content is valuable, so listeners are more likely to sign up to host their podcast with Castos. This option also works well for YouTube channels if tutorials are appropriate for your brand.
Or you may choose more of a news round-up format. This helps to establish you as a thought leader in your space. It also builds trust with your audience that you’re well-informed about your niche.
Podcast episodes can be repurposed for YouTube and vice versa. YouTube has the added advantage of a built-in search engine to help viewers find your content.
9. Offer a Freemium Product
This is a common option in the SaaS and mobile app space. Customers can use your app for free, but they either get limited functionality or you apply a logo watermark to their finished creations.
Customers who love your app or website are more likely to sign up for extra features. Meanwhile, other customers will sign up to remove the branded watermark. Either way, you got new customers.
Those customers who use the free options will display your logo every time they share something they made with your app. This is great free advertising, bringing more potential customers to your product.
10. Run a Competition
People love free stuff and they love winning things. Combine the two and set up a competition for your brand.
Decide on a prize your audience would love to win. Then share it across the platforms you use.
Add a caveat that entrants must tag a friend or share the competition themselves in order to qualify. This boosts your follower or subscriber count as people sign up to be entered.
It also builds your brand visibility because it gives people a reason to share your brand with those in their own networks.
How Will You Build Brand Visibility?
These are just ten ways to build your brand visibility. They’re all easy to do and effective in how well they work.
Choose one or two that suit your brand and your product. Try them out and measure your results. Keep doing the ones that work, and add others over time.
Want to create the right brand awareness strategy for your business? Contact us today to find out how we can help.