5 Reasons In-App User Feedback is Important
13 Aug 2019Content
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Collecting and analysing app feedback is a key part of app development. If you don’t know what your users want, then your app is doomed to fail.
If users encounter issues with your app, such as bugs or crashes, few of them are going to bother persevering through it. Instead, they’ll download another app that does what they want to do.
1. It Lets Users Know You Care
When users have issues with an app, it’s not uncommon for them to feel like the developers don’t care. When you incorporate a feedback system into your app, it shows your customers that you care about them and what they have to say.
Users might be prepared to give an app more of a chance if they get the impression you’re identifying any issues and working to correct them. Having an in-app feedback system might make all the difference between whether or not someone uninstalls your app.
Customers like it when their opinions matter, and with apps, it’s no exception. Make sure your users have a voice by having a good feedback system on your application.
2. It Can Save You Money
It’s no secret that developing an app isn’t cheap. Adding new features or changing existing ones is going to cost you and your company a lot of time and energy.
Whenever you make these kinds of changes or additions, it pays off to know that this is what your users want. You don’t want to make expensive changes to your app based on assumptions; you want to add things based on what your users actually want.
Having a feedback page is a great way to figure out what your users want to see and what they don’t. You should never incorporate any new features without listening to feedback from your users.
If you put new features into your app by just assuming what the customers want, you risk wasting time and money on features that won’t be very well received. Don’t leave things up to chance; implement a feedback system to find out what your users really want.
3. Learn More About Your Users
As an app developer, you can never have too much data about your users. Implementing a feedback system gives you the chance to learn more about the kind of people who are using your app.
For example, you might learn that the majority of users are using your app on some kind of iOS device. This kind of information can be incredibly helpful because it enables you to focus your development efforts in the right areas.
With the right feedback tools, you’ll be able to view all of this information in real time as it comes in. You’ll know exactly what’s going on with your app at all times.
It’s amazing the kinds of insights you can get when you use your feedback data properly. You’ll be able to establish personality profiles of the kinds of people who download your app, and you’ll be able to use that information to improve the experience for your customers.
4. It Helps You to Identify Issues
The world of mobile apps is incredibly competitive. If your app has any bugs, it could easily put people off using your app.
Unfortunately, many bugs don’t get noticed during testing. There are so many variables at play that it’d be impossible for you to find all of the bugs in your software.
The sooner you’re aware of any issues in your software, the sooner you can fix them. With a good feedback system, you’ll hear about any bugs your app has through your users. This will allow you to make the necessary fixes to ensure the app functions correctly.
Without a good feedback system, you might be left unaware of app-breaking issues that are turning people off from your app. For the vast majority of users, if they encounter a bug or a crash that prevents them from using an app for its intended purpose, they’ll simply ditch it for a more functional alternative.
The longer your app is up and running with kinks, the more customers you’re going to lose. A good feedback system means you’ll be aware of these bugs faster.
5. It Helps You to Prioritise Features
What you think the users want and what they actually want are often quite different. If you’re not getting feedback from your users, you have to guess the features they want to be implemented.
Things in this industry are so cutthroat that if you guess wrong, it could spell the end for your app. The smart thing to do is to solicit feedback from your users and to find out exactly what they want to see.
Quite often, developers are surprised about the features the users like and that they want to see. If you want to make a successful app, you need to give the people what they want. The only way you’re going to figure out what that is is by soliciting feedback from your users.
Most of the time, users will only submit feedback if they’re having issues with a bug or crash. You might want to offer some kind of incentive to get people to give feedback on the features they want to see in the future.
Get Quality App Feedback to Make a Better Product
App development is all about the users, and they’re notorious for not giving apps fair chances. If your app has bugs, crashes, or compatibility issues, don’t expect your users to stick around for long.
By collecting app feedback, you ensure you know exactly what your users want and that you’re not just guessing. Listen to what the people want, and you’ll deliver on a better product.
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“We’re very happy with the results of EB Pearls’ work. Since its launch, the app has had over 7,000 downloads, with around 6,000 users completing the signup process in the first 6 weeks. ”
— Founder at Intro Dating