- Innovation Consulting
- Research
- UI/UX Audit
- Stakeholders workshop
- Product strategy
- Rapid prototyping
Grazia
Grazia Magazines works with partners to create interesting, unexpected, and unique experiences. GRAZIA has a wide range of solutions to suit almost any kind of marketing and media mix. They offer branded content, video, integration into editorial franchises, innovative high impact ad units, and local events.
Industry: Fashion
Project type: Website
Our role in the project
User experience
User interface design
- UI/UX Design
- Visual design
- Website design
- User testing
Development
- HTML/CSS/JS
- Wordpress VIP theme development
Post-Launch
- UI/UX Audit
- Stakeholders workshop
Define Requirement
User Problems
User Problems
The website for GRAZIA was visually dull. The client sought to improve the user experience for both members as well as the general public. EB Pearls designed the end product uniquely and used both interactive pictures and thumbnails that appeal to users.
Process
With the client, we went through different processes to understand the project. We went through the user flow diagram, app development language, and framework and tried to map how it should all work, making a lot of changes.
Backlog creation
Backlog creation
We also developed a well-prioritized agile backlog to make release and iteration planning easy, this communicated all the things that the team planed to spend time on. Once the backlog was created, it was regularly maintained to keep pace with the project.
Backlog grooming
Backlog grooming
During this process, the feedback from the client was collected. This resulted in adjusting, adding, design and workflow sketches, and so on. This also allowed us to understand what tasks to prioritise and also to track the project progress.
Wireframe
Design Sprint
Design Sprint
The design sprint of this project assured all the team members were on the same page, this resulted in a successful collaboration of the team. Furthermore, performance, plan, and progress were shared with the client by the prototyping and testing of solutions.
Internal Testing
Internal Testing
To get feedback and improve further, internal testing was done. After the testing, the most important goal we kept on our mind was easy navigation to reach the desired screens, as well as the uniformity in the screens.
Colours
Typography
Development Sprint
Sprint Planning
Sprint Planning
Once the product owner described the objectives of back log and sprint, our scrum team performed all the steps in the sprint. Additionally, the development team planned the essential tasks needed to meet the sprint goal.
Unique Features
- User experience for business success: The highlight of our collaboration also included an analysis of GRAZIA’s user experience strategy. EB Pearls assessed the current offering and suggested improvements and executed on the build. One such example of this improvement was the continuous scroll on the article page. We improved the typical paradigm by having the next listings to load beneath the article, keeping in mind that users may not necessarily be interested in the next article, but can easily navigate through additional articles without having to go back.
- Publishing made easy: It was important to keep backend administration in mind. WordPress VIP’s platform is famously intuitive to use and EB Pearls took advantage of this simplicity to ensure that day-to-day management of the site was as seamless as possible. However, in addition to the standard considerations, EB Pearls also had to consider some unique requirements of GRAZIA’s website management.
Retrospective
The delivered website is one that was polished and met expectations perfectly. GRAZIA and EB Pearls continue to work together on a retainer basis to improve the site.
Learning
Learning
One of the major lessons we learned was that even if we are implementing something new to the audience, we need to be flexible enough to cater to other audiences as well. Furthermore, we also created too many business rules for avoiding loopholes, that it made it rigid for the admin or the sales agent if something changes.
Next steps
Next steps
After the website is developed, we regularly communicate with the client and we are always available for future maintenance and are committed to ongoing support. Moreover, we are monitoring the features that have been released.
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