Tag: Web designer sydney

11 Best Converting Landing Pages in Website Design

We have all heard about them, but do we really know what they are? People tend to associate with any page of a website one might ‘land’ on at some point or another.

We have all heard about them, but do we really know what they are? People tend to associate landing pages with any page of a website one might ‘land’ on at some point or another.

However, differentiating the term ‘web page’ with ‘landing page’ is important in order to properly establish and enhance a well-defined conversions mechanism for your website.

How do you recognise a good landing page?

First of all, when referring to a landing page, marketers address the web page that can provide a form and exists solely to capture a visitor’s information through that form.

There are many components that make up a good landing page. From headlines and calls to action to design and level of information…. it all needs to be taken into consideration. In order to figure out what works best for one website, it is important to think about the purpose and goal of each business in particular.

Take the form’s length, for example. Some marketers argue that short forms are ideal to keep the customer’s focus centered on the company’s message. However, best practices have shown that both short and long forms perform well. It all depends on the results you want to trigger: lower quality form submissions, or a smaller number of higher quality submissions.

What makes a good landing page?

According to KissMetrics, the recipe for a great landing page does not include only one ingredient. One of the best ways to create a well-performing landing page is to be able to find the alternative or mix of features that work best for you.

The basic ingredients to start with are:

  • Elements of user engagement
  • Ways to improve conversion rates
  • Successful Call to Action (CTA) commands

 

Do landing pages work?

Not only do they improve your conversion rate, but landing pages are also considered an indispensable part of online marketing. MarketingSherpa agrees that 64% of marketers say that landing pages are the most effective way to test value proposition. Furthermore, 68% of B2B businesses use landing pages to acquire a new sales lead for future conversion.

 

Here are 11 examples of the best converting landing pages online:

 

  1. Wistia
  • there is a one-field form to create your account.
  • the blue, minimally patterned section contrasts nicely with the bright white form field.

image07

  1. Wishpond
  • the navigation is simple and a featured blog post sits at the top of the page to further entice visitors to enter a contest.
  • there is no clutter at all.
  • you can easily find the area you want to navigate to and the focus is on the content on the site and  subscribing to it.  image05
  1. Bear CSS
  • the message and CTA of the landing page are clear and concise
  • the items are limited so that the focus is entirely upon the CTA.image06
  1.  Unbounce
    • they provide really detailed information below the form.
    • The directional cues from the headline and browser’s fold direct the reader’s attention to the goal of the page.

image00

  1. PPC Analyzer
  • they use the concept of encapsulating information by using striking or opposite colors to attract the reader’s attention, in this case: the light blue box against the dark blue background.image09
  1. Apple
  • their landing page usually centers around their latest product release.
  • navigation is kept simple.
  • there are no bright CTA buttons to draw the attention from the latest product.image08
  1. ICracked
  • the landing page is kept simple
  • there are neutral colors used in order to draw the eye to the two encapsulated options, while the CTA’s are in bright blue and green.image01
  1. U-Haul
  • they are using capsules to separate the different things visitors might be looking for.
  • sales stickers are used to entice visitors to click on the link.
  • the navigation is easy.image03
  1.  Contently
  • the form is situated right at the foldimage02
  1. Bills.com
  • their landing page is interactive and personalised.image04
  1. Big Barker
  • their landing page provides a lot of trust indicators such as the average Amazon 5 star review and the “Google Trusted Store” banner that indicates customer satisfaction.

 

We can help you get started on your business project and provide all the tools necessary for creating a flawless landing page in no time!  Get in touch with us today!

How to Attract Visitors to Your Website via Channels

Would you trust a brand you know nothing about? Would you give that brand your hard earned money in exchange for a product or service you are not sure will perform as expected?

For most people, it is quite hard to trust businesses they have never heard of specially in the online space. As a business owner, the good news is that it’s not impossible to win your target audience’s trust. It might take a while and you should always reconsider your marketing strategies, but in the end it is all worth it. The tricky part? You already have a massive competition who is also promoting their business online. So how do you convince people to visit your website and buy from your business?

In this week’s article, we have prepared a list of activity that you need to consider in order to attract more visitors to your website.

Search Engine Optimisation (SEO)

SEO refers to the visibility of a website in a search engine such as Google. It is a complex combination of strategies that are designed to make your website structure in a way that a search engine understands.

If done properly, SEO improves the number of visitors to your website through a simple process: getting high-ranking places in the search results. If your website is found within the first page of search result you have better chances of increasing your visitors.

Quick Tip: For a SEO complaint website, please contact EB Pearls.

AdWords

AdWords is an online advertising service from Google that brings your website into the ad part of Google. If you know how to properly choose the most relevant keywords for your business google adwords can bring substantial number of visitors.

Google Adwords is a pay-per-click type of advertising, meaning that you pay only when visitors click on your website or contact you.

Display Advertising

Display advertising can be done through Google ad network or any relevant website from your industry to display responsive banners. It is a great tool for remarketing, once a visitor lands on your website – your display banner ads will follow them whenever they are on display network website. This will help to increase your brand awareness which eventually builds trust among users.

Social

Social media platforms are everything nowadays. And as a business owner you should know the importance of having a social profile of your business.

With a social profile of your business you keep your visitors and customers engaged. And more importantly, you can create a variety of marketing strategies to attract visitors. Social media has revolutionised the way we see, understand and do online marketing.

Referral sites

Referral sites is an intelligent way for you to get more website visitors. These sites will refer your business on their website through a link that sends visitors to a sales page on your website. If visitors decide to purchase something from your website, the person referring you gets a percentage of the sale.

Of course, you should choose a trustworthy website owner to recommend your services, someone you know personally or through a business networking event.

Online Reputation

As the name suggests, online reputation is all about your businesses reputation in the online environment. Watch out! Your online reputation matters more than you think.

How is your online reputation built? It is created by the sum of online reviews you are getting from your customers. If you want to drive more visitors to your website, your business’ online reputation should be flawless.

People tend to read between 6-10 reviews before they make an opinion about your business. For your online reputation to be impeccable, you need to ensure those reviews are all 5stars reviews.

In conclusion, there are a lot of ways in which you can drive visitors to your website. However, it is a lengthy process. But if you take things one by one, you will soon notice an increased number of website visitors. You should always deliver the quality in everything you do, starting with the marketing strategies and ending with the quality of your products/services.

Why do you need a responsive website?

Why are all web designers and web developers insisting you to have a responsive website?

You may have heard a lot of people talking about responsive websites, but nobody took the time to explain how come they’ve become SO important almost overnight.
So in today’s article we’ve set our minds on presenting the 4 key benefits of responsive websites and how they came to be.

The birth of responsiveness

Remember when all you could do with a phone was… well, give phone calls? Those days are long gone, as now we use our phones as our second selves. And that’s not all. We also use tablets (thank God for those super-mini-smart-laptops!) and laptops, and smart watches – and what not!

Technology is now available everywhere. Accessible from almost anywhere.
There was only one problem… the websites were not adapted to the size of the screens they were being accessed from.

How can websites adapt?
That’s the question a lot of website developers asked themselves. They noticed that more and more people were ditching the traditional desktop PC and embracing the “internet on the go”: accessing the internet from their mobile phones or mobile gadgets.

Thus, within the last years a technique known as “responsive design” started to gain traction. Nowadays, it is the main and most popular way to deal with “mobile vs desktop” web design issues.

Shortly put, responsive eliminated the need for users to zoom in and out when navigating on a website from their mobile devices.

Can you believe that by the end of 2012 there were more mobile devices than people?
Knowing this, it’s easy to understand how responsiveness has become SUCH an important factor in an online business’ website conversion rate, ROI, profits, and search results rankings.

Improve your search results rankings

On April 21st 2015, Google released a new algorithm update. It marked one of the most important changes in the way the search engine ranks websites.
Thus, for the first time in history, the responsive websites were being given an edge over the non-responsive ones.

By having a responsive website you can actually BOOST your search engine rankings and occupy the first page in Google search results! If you want more online exposure and more visitors to your website, making it responsive is the first thing to consider…

responsive web design

Make your website accessible on all screens

What is your target audience? How are they using the internet?
Regardless of their sex, age, marital status or geographical location, most of your potential customers have a smartphone, a tablet, or a laptop that is connected to the internet. What is more, a large percentage of them are making purchases from their mobile devices.

Now, a responsive website enables you to SELL to your customers while they are on a train, walking in the park, or in a club with their friends. All it takes is for them to go to your website from their mobile devices, and press the BUY button.
Do you want that? Then click here to see how we can help.

Unrivaled user experience

Talking about sales, if you want to close the deal with a client from their mobile device, you need immaculate website user experience. A responsive website redefines the way you communicate with your clients by highlighting your business top deals and best services in a way that is visually appealing.
This helps to build the Know-Like-Trust factor, meaning that users will come to Know you better (because you are available where they are searching for you: from their mobile devices!), then they will Like you (because your website is easy to navigate, it is branded, and it is visually appealing), and they will eventually come to Trust you (because a responsive website looks professional and works flawlessly across all types of screens).

All it takes now is for the user to click the Purchase button – see how we can help you achieve that!

Now is your turn…

– Do you think a responsive website helps you keep up to date with the latest online marketing trends?
– What are the reasons you have chosen to create a responsive website, and why would you recommend having such a website?
– Do you want your business to be available on all screens?

Click here to see how we managed to come up with practical solutions for our customers and contact us for a personalised responsive website project!

7 ways to increase conversion using your website design

Web design sydney melbourne

Conversion rate is the ability of turning your website visitors into customers. So, to increase your sales you must first increase your conversion rate. It’s the starting point and foundation of boosting your sales.

But how can you do that? Conversion rate optimization usually takes a lot of time. There are companies and agencies which are entirely dedicated to improving conversion on websites.

The simplest solution to boosting your conversion rates is to concentrate on giving your visitors what they want, and how they want it: concentrate on resolving the prospect’s problem, give a guarantee to eliminate the risk, build confidence, and develop a reason to do something now.

The good news is that there are many ways to increase conversion on your website so you can find the one that suits you best. In today’s article we narrowed down the search to 7 techniques.

1. Always have a compelling and powerful headline
The headline is the first contact people have with your page. It goes without saying that an interesting and powerful headline is the key to make them visit other pages on website. Make them curious and excited about what they are going to read!

The headline can be a question, a surprising claim, a did-you-know fact, or you can quote a statistic. Keep in mind that whatever you choose, it has to bring some kind of emotional response to the reader.

Plus, don’t make your headline longer than 20 words, because you might lose your readers. And more importantly, the headline should be so clear that if a child read it, they should understand it.

2. Build a connection
You can build a connection with your reader by using two simple strategies: storytelling and testimonials. When you are trying to build a connection with your people, go after their trust first. Testimonials reinforce people’s trust in your brand, while stories give them the feeling that they know your brand personally, so they can trust it.

It is proven that storytelling is a strong approach for reaching out to your reader on an emotional way. It is a way for them to see that you are not just someone who wants to take their money, but someone who worked hard to build the company and is now offering high quality products/services to their clients.

The second thing to build a connection with your reader is by adding testimonials to your website. Testimonials are a 3rd party proof about how you run your company and about how much you care about delivering the best to your customers.

Testimonials are not just simple things people say. You can include:

  • Case studies – The before and after case studies are very efficient to any reader.
  • Customer testimonials – People really read what other people are saying about you. So, use it to your advantage.
  • Third-party reviews – If someone or a famous magazine wrote something beneficial about you don’t be afraid to show it.
  • Results of studies and scientific tests – In case someone makes accusations about any of your product, you can get someone certified to run some tests, so you can prove the quality of your products to everyone.
  • Use photos and videos about your product – Photos and videos are usually very compelling to any audience. Utilize them to show your product.

3. Use simple words so people can understand what you are talking about
Always try to use simple words if you want your people to understand what you are talking about. Complicated business language does not attract people. Whoever will read your site, it is still a person, and simplicity and clarity work best towards making them understand your brand.

4. Make your call to action bigger and put it above the foldAccording to several studies, by having a bigger call to action button you can increase your conversion rate by 10% and up to 25%. It seems that the bigger your CTA button, the easier for people to click on it.

But even more important than the size of your CTA is its location. You should consider putting a CTA button above the fold. The ‘fold’ is the first thing people see when they land on you website, without scrolling.

5. No distraction
If you have too many things on your website design, people are going to find it hard to navigate on it. Plus, you want them to focus on a single action. In order to do that you should minimize or take off the things that are not significant or less important than conversion.

You can remove the sidebars and headers, the menu, any advertisements you might run on your website, and all the images that are not relevant to your goal. If you have less distractions on your page, people are more likely to engage in conversion.

6. A/B testing
A/B testing is a method that helps your website increase its conversion rate. This technique allows you to have two versions of your page, each one having a separate headline or a different graphic, different copy etc. So this testing software conducts 50% of people to page A and the other 50% to page B. Of course, both pages have a call to action button.

The winner is the page with more conversions, with more people who took action.

7. Make the buying process easy
The buying process on your website should be easy, end of story. Just a few clicks and done. Moreover, it should be available for everyone. It is not recommended to put too many fields in the purchase form, or to make people sign up to buy. Keep the buying process as simple as possible.

  • Tip: put some “Next steps” signs so they can know where they should click: Order -> Personal Information -> Delivery -> Send.
  • Bonus Tip: If possible, give users the possibility of free shipping. It is a powerful motivator.
  • Useful Tip: Do not give users too many options. When people are facing more options they usually get lost and eventually they choose nothing.

What you need to remember is that there is no perfect way for increasing your conversion rates on your website. You should constantly check new and old strategies and see which one suit your business best.

Why make your website responsive?

Responsive website design is no longer an option. With an ever-increasing number of web users accessing the internet via mobile devices, having a website which adjusts smoothly from one size to another is key to keeping your audience happy. After all, we’ve all tried to visit sites on a tablet or phone, only to be greeted by the sight of a tiny version of a website which requires us to zoom in and scroll around in order to navigate. And we all know how frustrating that can be.

Responsive_Web_Design_for_Desktop,_Notebook,_Tablet_and_Mobile_Phone

Clearly, the only option for a high-traffic, easy-to-use site is responsive website design. Consider the following:

Mobile isn’t the only alternative. Increasingly, web users are accessing their favorite sites with the use of their TV. Design doesn’t only need to get smaller – it needs to be allowed to expand as well, without blowing out the images or other fields.

A responsive site makes shopping easier. If you run an ecommerce site then responsive web design is a must for you. Customers need to be able to see what they’re looking for, choose it easily (without accidentally clicking the wrong item) and then easily enter their payment information.

Younger users are focused on mobileIf your brand is looking to build or maintain relationships with a younger audience, responsive web design will make it more likely that they’ll visit and spend time on your site. Anyone who’s ever spent time in public surrounded by young people knows that using mobile devices is second-nature to the young. So ensuring that your site appeals to them and is accessible no matter where they are will only help your business.

Responsive web design will only serve to help your business grow. And EB Pearls can help you build a site that looks great no matter what device your visitors use. Let our designers and developers improve your chances for success!

Questions You Should Ask Web Design and Development

More people than ever before are making use of the Internet, with more than two billion browsing the World Wide Web on a regular basis. With the number of web users growing at a phenomenal rate, it’s a good idea to provide web users with access to your company’s services on the move. Tablets, smartphones and other Internet-friendly devices can be used for online reading, communicating and shopping, so why not hire a web design and development professional to assist you in managing the project?

Getting Your Questions Answered

The way in which your website is designed will affect the overall user experience. A site that is easy to navigate will appeal to web users, whereas one that has flaws will not. To ensure you get the best click-through rate and have an edge over competitor sites, take the time to find a dependable company.

Prior to requesting quotes and testing out the agency’s solutions, ask the following web design and development questions:

  1. How Are the Services Priced? – Money isn’t everything, but when building an online empire you need to consider your financial constraints so that you don’t exceed the budget when focusing on other things, such as marketing, insurance, utilities, etc. If the company you work with offers a flat project price, make sure it corresponds to a clear agreement. Ask if there is a fee for additional features and shop around to ensure the project cost is reasonable.
  2. Are Results Measured Accurately? – Monitoring the progress of your online business is essential, because it allows you to focus on potential flaws and tweak things when necessary. A web design and development company ought to measure conversions and higher repeat traffic. If the results have been verified by clients and published, you can breathe a sigh of relief.
  3. Is the Track Record Clean? – Some companies may specialize in certain industries, which is why it’s best to find out what type of clients they have worked with and what results have been delivered. If they have ongoing relationships with clients and can prove their results with figures, this is a good sign.
  4. Does the Company Have Major Credentials and Qualifications? – Refrain from working with a company that has just started out because although every company has to start somewhere, you will need to entrust your business with professionals who are respected in the industry. Are they authorized? Have they been recognized for groundbreaking projects or special applications? Has their work been published in the media? Ask these questions to determine whether or not the main credentials and qualifications are on point.
  5. How is the Project Executed with Core Services? – For a company to be capable of handling your project from start to finish, the team of web designers and developers must have a particular set of skills. These skills should include copywriting, system integrations, mobile application development, search engine optimization and industry standard marketing techniques.
  6. Is There a ‘Go-To’ Person? – Ideally, a number of team members should be working on your project, but one in particular will keep you updated about its progress. The ‘Go-To’ person will edit, maintain and take accountability for the project’s success. Explore the communication process too, because receiving updates is key for ensuring a lucrative outcome.

In addition to asking the above questions when seeking out assistance from a trusted web design and development professional, it’s worth arranging a face-to-face meeting. This will give you the opportunity to see what the operation looks like. For turn-key ecommerce, Shopify and Magento web design solutions, turn to EBPearls – an agency skilled in mobile application development and online shopping.

Responsive and Parallax Scrolling: Hottest Trends in Web Design and Development

Responsive design and parallax scrolling are the hottest trends in the industry which drawing attention of every website owners and designers. Responsive design is widely being adapted in the web design and development field but now Parallax effects are also becoming a standard component of every designer’s responsive design toolkit. So, what are these actual and how can you benefit by adapting these technologies.

Responsive Design
Responsive web design refers to the automatic adaptation of the website to the user’s screen size regardless of the type of device it is being browsed on. The layout of the website changes while the content remains the same giving an outstanding user experience on different platforms like desktops, laptops, tablets, or Smartphone’s.

Best responsive web design includes these three technical features media queries, a flexible grid-based layout and flexible images and media. With the varying size and resolution of the desktop and mobile phones introduced in the market, the need of responsive design has been felt greatly. Continue reading “Responsive and Parallax Scrolling: Hottest Trends in Web Design and Development”