Customers form their first impression of your website and, by extension, your business in just 50 milliseconds. If you’re website design and functionality isn’t up to par, they’ll likely move on to your competitor’s site. That’s means you could be losing out on a lot of potential business! Even if you don’t sell things online,…
For many business owners, especially those that don’t work in creative fields, web design is a task. It’s something that they deal with because they know they have to, but they resist every step of the way because they don’t think it’s really essential to their success. Sound like you? Problem is, there’s a direct correlation between…
Has your website lost its mojo? Are you losing customers due to an outdated, slow-loading blog or e-commerce page? There are almost 2 million small businesses in Australia, competing in a global retail market. Online sales are big business. Every year, consumers purchase more than $4.5 trillion worth of goods and services online. The best thing about e-commerce is…
When was the last time you really noticed the people around you on the Metro? Have you ever counted the numerous devices the people around you have in their hands? Let us paint a picture for you; one that is all-too-familiar: the man to your right is scrolling through his Facebook feed, chuckling at the latest…
“A picture tells a thousand words,” as the old saying goes. And in the world of online content, a relevant, high-quality pic goes a long way towards engaging your audience and boosting that precious Google ranking. Not only do pictures help tell your story, but they can also add immeasurably to your SEO. However, you can’t just use any…
Website design plays a part in SEO, branding, and the overall success of your website. Take a look at this guide to learn the importance of website design and how it can turn your business around. Imagine a potential customer lands on your website. They take one look at the page and immediately hit the…
A good website should be clear in the information that it provides, easy to navigate regardless of the device you’re using, and it needs to be visually pleasing. No one likes seeing big walls of text on websites, nor do they like cluttered sites that are too distracting. Here you’ll find some of the best…
The move towards responsive websites has been happening for a few years now. But in 2018, the need for a responsible design has gone from maybe to definitely. With devices coming in all shapes and sizes, and big data players actively telling people ‘make the web responsive’ there’s really no time to delay. What is…
Selecting a web development partner is one of the most critical decisions you will make for your website project. Your developer is responsible for creating the “online face” of your business – enabling you to engage and interact with your customers through the web. It’s therefore essential that you hire the right developer from the…
Ready – there are very important optimisation measures and considerations you should make during this phase. Set – you must also ensure that you are directing energy towards the right marketing efforts to drive traffic. Lift Off – then the only thing left to do is launch! What does search engine optimisation (SEO) mean?…
If you want to continue to improve your website after creation and/or you’re a novice in the digital analytics sphere, we’re here to help. We’ll take a look at conducting the right kinds of analysis by going over Google Analytics, Moz, Hotjar and Optimizely. Collect the data and iterate There are many excellent analytical…
It is imperative that your customers’ interests and goals are at the forefront of your website design and development efforts – your business exists to serve them. The science of customer research After you have determined the main business goals and objectives, the second part of the equation understanding the needs of your website…
Time for your developers to now turn static images into dynamic pages – giving life into your website. Technical development process After defining the design, it’s just a matter of building the dynamic and interactive site. Thankfully, your web developers will sort out the technical details. However, you will still be contributing your feedback…
Want pixel perfect design to nail your users’ first impression? In this phase, we make the your website much more lively and start breathing some colour into it. This is where the user interface design comes into play. Design preparation As with the wireframing phase, your involvement in this design phase is crucial to…
For the most successful website design we need to start the crucial process of laying down a solid foundation for the rest of the project. In this phase, we nail down the navigation, the basic structure and the skeleton of the site. Defining the user experience To define the highest quality user experience for…
Many businesses make the mistake of thinking that their website is simply “a digital pamphlet”. However, there is a lot more potential to leverage your website for revenue generation. That’s why you should first define your business goals and objectives. This will help tremendously in keeping focus and setting benchmarks. Let’s get down to…
The need for speed When it comes to your website‘s loading time, every second counts. The need for speed nowadays translates into every aspect of life, including the time spent browsing the web. In fact: A website’s loading time is a contributing factor to page abandonment. We now know that a user’s expectancy when it…
If you’ve got a website for your business or organisation, you have to make sure it adapts well when you access the website on different devices. If your website isn’t looking good on your mobile or tablet device, it is more important than ever to revamp that website. Responsive web design was all-the-craze in 2012,…
Your business website is the first impression you make to prospective clients that get in touch with your company, for the first time. And first impressions always matters. In fact, here are some key statistics to prove it: Did you know that: Approximately 96% of visitors that come to your website are not ready to…
We have all heard about them, but do we really know what they are? People tend to associate with any page of a website one might ‘land’ on at some point or another. We have all heard about them, but do we really know what they are? People tend to associate landing pages with any…
If you are having trouble converting your website leads into potential customers then this question should definitely be on your mind. Optimising your website in order to generate leads requires more than simply posting a “click here” button on your homepage. When looking for relevant and promising leads, business owners should have a strategic approach…
If you want your online business to thrive, you need to make sure you have all the tools necessary to implement your goals and drive results. Whether you are new to online marketing or have plenty of experience running your company, the rules remain the same. In order to make your website a success, you need…
Owning a website is no longer a complicated and overly expensive deal. Apart from the free CMS platforms such as Joomla and WordPress, you can always purchase a .com domain or a shared hosting account for less than $10 – and there you have it! Your website. Of course, if you want to get your…
A bounce rate represents the percentage of single-page visitors to a website, according to Google Analytics. In other words, it shows the number of visitors who leave your website without visiting any other page other than the page that they landed on. Unfortunately, high bounce rates are an indicator that either your website visitors aren’t…
?Why are all web designers and web developers insisting you to have a responsive website? You may have heard a lot of people talking about responsive websites, but nobody took the time to explain how come they’ve become SO important almost overnight. So in today’s article we’ve set our minds on presenting the 4 key…
Conversion rate is the ability of turning your website visitors into customers. So, to increase your sales you must first increase your conversion rate. It’s the starting point and foundation of boosting your sales. But how can you do that? Conversion rate optimization usually takes a lot of time. There are companies and agencies which…
Responsive website design is no longer an option. With an ever-increasing number of web users accessing the internet via mobile devices, having a website which adjusts smoothly from one size to another is key to keeping your audience happy. After all, we’ve all tried to visit sites on a tablet or phone, only to be…
More people than ever before are making use of the Internet, with more than two billion browsing the World Wide Web on a regular basis. With the number of web users growing at a phenomenal rate, it’s a good idea to provide web users with access to your company’s services on the move. Tablets, smartphones…
While promoting your business online was once optional, it’s now essential to your survival. Establishing a solid web presence is the key to attracting and maintaining your online customer base, but simply having a website is no longer enough. Cutting edge web design and development solutions are what’s needed to stay ahead of your competition…
Responsive design and parallax scrolling are the hottest trends in the industry which drawing attention of every website owners and designers. Responsive design is widely being adapted in the web design and development field but now Parallax effects are also becoming a standard component of every designer’s responsive design toolkit. So, what are these actual…
WordPress Bloggers have got a reason to smile with the news that WordPress 3.4.1 has been Released – Loopholes have been Worked Out! As expected, on 27 June 2012, WordPress published the release news of WordPress 3.4.1 version. Goodwill of this CMS was such that its 3.4 version had witnessed 3 million downloads within just…
