9 Tell-Tale Signs That You Need to Redesign Your Website
11 Sep 2022Content
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9 Tell-Tale Signs That You Need to Redesign Your Website Project
Technology has changed businesses forever. And while there are a slew of different technological developments that have transformed how we do business, it wouldn’t be an exaggeration to say that websites might just be the most important. A website is a powerful marketing tool because it is the first place potential customers will go to learn about a company. A well-designed website will give customers the impression that the company is professional and trustworthy. It’s important to have a responsive, mobile-friendly website with a modern design as part of your digital marketing strategy. This will help you attract visitors back to your website. You should reassess the design, functionality and content of your website every few years to make sure it’s up to date.
Given this, it’s important to constantly improve your website. This is doubly true if your website poses issues or problems. So how do you determine whether or not your website design is good enough? While this may seem like a simple question, it can be rather difficult to spot signs that your website needs to be altered. To help you out, here are nine tell-tale signs that your website needs to be redesigned.
Your Site Looks Unappealing
Your website is like your virtual storefront, and first impressions matter. If your website looks outdated or is difficult to navigate, potential customers are likely to click away and find a competitor with a more user-friendly site. To stay ahead of the curve and keep your customers engaged, it’s important to regularly update your website’s design. Here at Pyxl, we redesign our website every three years to stay current with web design trends. By keeping our site fresh and user-friendly, we’re able to maintain a competitive edge and keep our customers coming back.
Your customers’ opinions of your website are important to the success of your business. People often make judgments about websites very quickly, so it is essential that your site looks professional and appealing. Your website design should highlight your services and give visitors a good sense of your business.
Your Site Isn’t Optimised for Mobile
More and more people are using their mobile devices to browse the internet. It’s important for website owners to make sure their site is mobile-friendly. This can be done by using responsive web design, which is a type of design that makes websites look good on all devices.
Instead of having two different websites, one for desktop users and one for mobile users, responsive web design allows for a website that automatically adjusts its design and content to fit the user’s device. This way, users always have a great experience no matter what device they’re using.
In general, responsive design refers to the idea of designing a website so that it can adapt to any device, whether it be a phone, tablet, or computer. This means that the website will automatically adjust its size and layout to fit the screen of whatever device it is being viewed on, providing an optimal experience for the user no matter what they are using. Additionally, responsive design can help to future-proof a website against a constantly changing landscape of new devices or screen sizes, as well as make it easier to manage content since updates will automatically scale to fit whatever device is being used. Finally, from a search perspective, Google favours responsive websites over those that are not, meaning that a website that is not responsive is likely to be penalised in the search rankings.
Your Site Has a High Bounce Rate
Your site metrics can be quite helpful when it comes to the areas of your site that need to be improved. One of the most telling metrics is your site’s bounce rate and conversion rate. If your website has high bounce rates and low conversions, this is indicative of a potentially serious issue. So what are bounce and conversion rates and why do they matter?
The bounce rate is the percentage of people who leave your site after only viewing one page. A “bounce” occurs when a user visits only one page on a website before leaving. This could mean that they didn’t find what they were looking for, didn’t like the website, or found the website difficult to use. A high bounce rate is not good for a website, as it means that users are not engaging with the site. A high bounce rate is generally a sign that your website is not relevant to what people are looking for or that your content is not engaging.
Conversions, on the other hand, are the number of people who take the desired action on your website. This could be signing up for a newsletter, making a purchase, or filling out a form. A low conversion rate indicates that people are not finding what they need on your site.
Both bounce rates and conversion rates are important factors to consider when evaluating the success of your website. A high bounce rate can indicate that your site is not relevant to your audience or that your content is not engaging. A low conversion rate can mean that people are not finding what they need on your site. Improving both of these numbers can have a positive impact on your business.
Websites should be designed to be captivating and engaging for your users. There are some metrics, such as time on site and pages per visit, which can help you determine if your site is providing the experience you want for your users. In order to keep your users on your site, it’s vital that you design it in a way that ensures that everything works to help your users find relevant information.
Heat Mapping is an effective way to gain a better understanding of user engagement on your website. A heatmap is a graphical representation of data where the individual values contained in a matrix are represented as colours. Heatmaps are used to easily identify patterns and trends in data.
Your Website is Slow
Nothing is more frustrating than a slow-loading website. A website’s speed is important because a slow website will frustrate users and cause them to leave. A website that loads quickly will keep users happy and engaged.
A slow load time on your website can be caused by a number of things, including poor website development or an increase in traffic that has overwhelmed your site’s infrastructure. If your website is loading slowly, it can negatively affect your search engine rankings and undercut the work you’ve done from a strategic and creative perspective.
Your Site is Old
Your website’s visuals are important because they give users an impression of your company’s quality. Make sure your website includes attractive visuals to make a great first impression. Your competitors’ websites may look more modern and sleek than yours, so you should take that into account when deciding on your own web design. It’s important to stay up-to-date and professional-looking in order to attract and keep users’ attention. While retro designs can work sometimes, this is something that you’ll want to utilise only if you’re sure that it makes sense for your business.
When you are trying to make a website, it is important to have a plan and design that will make people want to stay on your website. Aesthetics are key in web design because it will be the first thing people see. If you have a website that is not well put together, it will give the impression that you do not care about your website or your company.
Your Site is Difficult to Navigate
If your site is dated, then it’s likely that your site is also difficult to navigate. This can be a serious problem as it will negatively affect user experience. For the best results, your website should be designed in a way that makes it easy for users to find the information they need. If pages are difficult to find, or if there are no clear links or call-to-actions, that can make it difficult for users to get the information they need.
The main way to fix bad design is by improving the content hierarchy. This means placing content in a way that makes it easy for users to find what they need. You should also make sure that you’re not providing too much information at once. Too much information can be overwhelming and make it hard for users to know what to do next. Instead, focus on providing targeted calls-to-action that will lead users through your site.
Your Site Isn’t on Brand
Branding is everything these days. So much so that your brand can make or break your business. Indeed, customers nowadays factor in branding when it comes to the businesses that they choose to deal with. If your site isn’t on brand or if you’re undergoing rebranding, then it’s vital to make sure that your site matches your brand. A rebrand is when a company changes its name, logo, or other aspects of its image. This can be done to reflect a change in the company’s strategy, to rejuvenate the brand, or to distance the company from negative associations. When a company rebrands, it is important to do a complete redesign to ensure that the new image is properly conveyed. But why would a company consider rebranding in the first place? There are a number of common reasons. You could be repositioning your brand’s core messages or products. Or perhaps your company wants to move up-market to attract new clients or increase prices. Whatever your reasons are, a rebrand takes you back to the first step of the design process – clearly identifying your business goals. From there, you can go on to create a structure and design that reflects and represents your updated brand.
Your Site Has Outdated Content
Redesigning your website is more than just revamping the aesthetics. A website redesign is a great opportunity to also update your website’s content. Outdated content can make your website seem dated and can turn away visitors. A study conducted by Hubspot found that companies that published 16 new pages of content a month attracted more than three times the amount of traffic than companies that produced no new content. It is important to keep your website fresh by adding new content on a regular basis. This will improve your site’s search engine ranking, make it more user-friendly, and encourage visitors to come back.
Your Website Isn’t Optimised for SEO
If your pages aren’t ranking highly on search engines, this may mean that your site isn’t optimised for search engine optimisation (SEO). Failing to rank on search engines will hurt your overall visibility. On-page SEO is the process of optimising the individual pages on your website to improve your site’s search engine rankings. By optimising your pages, you can increase your website’s visibility in the search results, which in turn can lead to more website visitors and improved business results.
We hope this article proves to be useful when it comes to helping you gain a better understanding of the different things you need to be on the lookout for. If you spot any of the signs that we’ve listed above, it’s best to act immediately. While redesigning your website may seem like a lot of work, it will all be worth it in the end as having a good website will help you reach more users. Be sure to keep everything you’ve learned here in mind so that you can make the most informed decisions when it comes to your business’ website.
If you are looking for the best custom website design services, we can help you! EB Pearls is a digital agency in Australia that offers a mobile app, eCommerce and web design services, with a # 1 rating in Clutch and over 4000 projects completed! We understand how vital websites and apps are for your business. So, allow us to help you reach your goals! Contact us today to learn more and get started!
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