How to Use Machine Learning in Web App Development

How to Use Machine Learning in Web App Development

02 Dec 2023


Akash Shakya

In web app development, things never stay still. There is always something new to explore, and Machine Learning in web app development is the newest trend on the horizon.

Machine Learning models allow web developers to create improved website applications that are more interactive and personalised. Thanks to Artificial Intelligence, this can also be done in record time due to automation. 

The worldwide Machine Learning market was estimated at $1.58B in 2017, and by 2024, it should reach $20.83B. It will rise at a compound annual growth rate (CAGR) of 44.06%. And web app development has as much to benefit from this as other industries, if not more. 

In this article, we will explore everything there is to know about Machine Learning’s impact on web development as an industry and as a process. 

Why Use Machine Learning in Web App Development?

Why Use Machine Learning In Web App Development
Why Use Machine Learning In Web App Development

To understand why Machine Learning is such a valuable asset in the custom web app development process, we need to look at its numerous functionalities. 

Automated Image Recognition

Automated image recognition enabled by Machine Learning substantially improves web app development by allowing for better user experiences and customisation. This happens through features like better content labelling, categorisation, and search. 

Web designers can save time and effort when working with huge datasets if photos can be automatically tagged based on content. Features like face recognition for authentication are only one way in which this technology also helps to tighter security. 

Additionally, picture recognition supports adaptive UI/UX design, allowing websites to dynamically modify layouts based on image content. It simplifies image processing, such as scaling and cropping, saving time for developers. 

Accessibility is enhanced by including alternate text for photos, and analytics tools that employ image recognition assist developers in analysing user behaviour. 

Natural Language Processing (NLP)

The goal of natural language processing (NLP) is to enable computers to understand written and spoken language in much the same way that humans do. NLP is a subfield of computer science and an aspect of Artificial Intelligence.

The goal of using NLP in web design is to improve the user experience by providing more natural, tailored, and effective interactions. NLP makes websites and mobile apps more interactive and user-friendly by analysing and understanding human language inputs with cutting-edge Machine Learning and deep learning algorithms.

Voice Recognition

Voice recognition enabled by Machine Learning expands the possibilities for user engagement and accessibility on the web. Users can control websites and apps with their voice thanks to automated speech recognition technology. 

Because of this, the user experience is improved, especially on mobile devices and smart speakers where typing may be inconvenient. 

Speech recognition is also crucial when designing accessible websites because it allows users with disabilities to more easily explore and interact with material using voice commands. 

The technology also helps improve chatbots and virtual assistants, making them more human-like in their conversational abilities. 

Text Summarisation

Articles, blog posts, and other forms of textual material can be quickly summarised using automated text summarising algorithms. These evaluate the content and condense it into summaries. 

This is helpful for those who have limited time or who are just looking for some fast insights. Web developers can include text summarising to increase the efficiency of information consumption on their platforms, enabling users to comprehend the important elements of a document without having to read the full text. 

This innovation also improves the display of data on educational websites, content aggregators, and news websites. 

Sentiment Analysis

By automatically assessing and analysing user attitudes represented in text, sentiment analysis powered by Machine Learning enhances web app development. 

This technology lets developers acquire insights into user thoughts, feedback, and emotions, enabling the design of more responsive and user-centric programs. Web developers can improve user happiness and engagement through the use of sentiment analysis by adapting content and user interfaces to reflect prevalent attitudes.

Sentiment Analysis
Sentiment Analysis

Types of Machine Learning Algorithms

A Machine Learning engineer will tell you there are multiple types of Machine Learning algorithms used in web app development. Understanding these 4 algorithms and their uses brings you one step closer to mastering Machine Learning technology and building modern web applications.

  1. Supervised Learning

In supervised learning, the algorithm is taught to identify the function that best describes input data, generating optimum predictions for given inputs. 

Experts act as instructors, supplying training data with input and accurate output, to overcome the difficulty of discovering a genuine function and the bias introduced by human preconceptions. 

To forecast output values for fresh data, supervised learning algorithms construct connections between target predictions and input attributes.

  1. Unsupervised Learning

In unsupervised learning, the computer is taught by itself using unlabelled data. After analysing the data and recognising trends, the computer can teach you something new. This method is helpful when humans don’t know what to look for in the data. 

Because they lack input categories or labels, unsupervised learning techniques are often only used for pattern identification and descriptive modelling. 

  1. Semi-Supervised Learning

In between unsupervised learning and fully supervised learning, when labels are provided for some but not all observations, is semi-supervised learning. 

Costs associated with labelling can be substantial in real-life circumstances, necessitating the use of trained humans. Semi-supervised algorithms are best for model development when labels are unavailable for most observations but available for some. 

These strategies operate on the premise that information about group parameters may be gleaned from unlabelled data even if group memberships are unknown.

  1. Reinforced Learning

To maximise rewards or minimise hazards, Reinforcement Learning bases its conclusions on data gathered from previous encounters with the environment. 

The algorithm, which we’ll refer to as the agent, learns by repeatedly trying out new combinations of state explorations. It gives machines the ability to learn how to maximise their performance in a given setting based only on the availability of rewards. 

A Markov Decision Process, the building block of reinforcement learning, is formed when an agent makes decisions about its next actions based on its current state.

Use Cases for Machine Learning in Web App Development

Use Cases For Machine Learning In Web App Development
Use Cases For Machine Learning In Web App Development

The main feature of Artificial Intelligence and Machine Learning is that they automate repetitive tasks. But let’s look closer into their use cases for web applications.

Coding Assistant

As a coding assistant, Machine Learning allows skilled programmers to produce more effective code in less time. It frees up engineers to concentrate on the innovative and difficult areas of software engineering by automating mundane activities and providing predictive ideas. 


Artificial Design Intelligence (ADI) can make a user’s ecommerce website look good, work well, and have all the features they need. An ADI creates a website for any function and aesthetic preference by asking consumers a few basic questions and then using its extensive training data.

Search Engine Optimisation

Finding the correct keywords, phrases, and content themes for search engine optimisation may be a time-consuming task. But an SEO AI can do the legwork for you and give all of this data. It suggests engaging headlines and themes to write about, complete with the necessary keywords for high search engine rankings.

Dynamic Content Personalisation

Brands can’t afford to rely on generic communications if they want to keep their customers interested. This issue is addressed by AI-driven dynamic content customisation, which allows businesses to cater to their clients on an individual basis. 

AI may learn behaviours through data analysis and can pinpoint certain phases in the customer experience. This method ensures that web apps are personalised for each user, which ultimately leads to lower website bounce rates.

Web Testing

Designing and executing tests for website code is a hands-on task. Each time a test is performed, developers must monitor the outcomes, make any necessary adjustments to the tests and test cases, and remain vigilant for any additional changes. 

Simple tests can be automatically maintained by AI, making this procedure more efficient. 

Challenges And Best Practices Of Machine Learning In Web App Development
Challenges And Best Practices Of Machine Learning In Web App Development

Frequently Asked Questions

Let’s answer some important questions about Machine Learning in web app development.

Are there challenges to using Machine Learning in web development?

Yes, there are some challenges to keep in mind before employing deep learning models and other ML subsets into your daily life as a web developer:
– The need for extensive labelled datasets;
– Potential biases in training data;
– The interpretability of complex models;
– Balancing computational resources;
– Optimising for real-time applications.

What are the best practices for using Machine Learning in web development?

The best practices to implement when employing ML in web development are:
– Rigorous data preprocessing to enhance model robustness;
– Addressing bias through diverse datasets;
– Continual model evaluation and refinement;
– Ensuring transparency in model decisions and fostering collaboration between – domain experts and data scientists; 
– Adopting scalable and efficient algorithms;
– Maintaining model interpretability;
– Staying updated on evolving machine learning techniques.

Can AI take over web developers?

No, AI is not a threat to human developers. Instead of being a danger to web development, AI is a potent tool that can automate processes and increase productivity. Even if AI can automate some parts of back-end and front-end development, humans will always be needed for complex technical problems that require creativity and design knowledge.

Bottom Line

By employing the many functionalities of Machine Learning in web app development, you can ensure that you have the best web application on the market without having to sacrifice as much on time and resources

Its vast knowledge base, combined with its automatisation capabilities and human-like interpretations (from language to sentiments) make it an indispensable asset to any web app development team.
Contact our team and let’s discuss how EB Pearls can help you start implementing Machine Learning into your specific web app development project.

Akash Shakya

Coming from distributed computing background, Akash manages the Sydney operations. He is highly technical yet very business focused and is always driven to create successful business products for our clients.

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