Has your website lost its mojo? Are you losing customers due to an outdated, slow-loading blog or e-commerce page? There are almost 2 million small businesses in Australia, competing in a global retail market.
Online sales are big business. Every year, consumers purchase more than $4.5 trillion worth of goods and services online. The best thing about e-commerce is that small business can thrive without having a traditional brick-and-mortar store.
If you’re wondering how to update your website according to new web design trends, this article is for you. We’ll give you the inside scoop on how to bring your website up to speed.
1. Mobile-Friendly Design
There are no two ways about it: modern web design has to be mobile-friendly. Website design can make or break your business, and there are more people than ever before buying online.
To make your website mobile-friendly, you’ll need to look at your loading times. If you have too much lag, you’ll lose customers. In general, you have about three seconds before a customer abandons your page.
Try to cut down on the number of pictures on each page. You should also cut out extraneous text, if possible.
Minimalist websites have been around for years, but they’re finally starting to trend. Customers don’t want to be overwhelmed with text or images: they want a relaxing shopping experience.
Think about what you want your brand to communicate. You may not need to have pop-ups and audio content, as they could irk your customers.
You can even run a focus group to see which design your customers like best. Take your time and refresh your website content for your target audience.
3. Online Chat
One of the best website design ideas is providing customers with an online chat option. You don’t need to use an AI chatbot, just have a few customer service agents standing by to talk to your customers.
Having an online chat function can improve your conversion rate. Customers want to talk to a live person before they commit to buying.
In general, younger customers are more likely to buy online. If you can help them do their research and compare products, you’ll be more likely to make a sale.
Chat agents are also useful because they’re available after normal business hours.
4. Custom Video Content
As long as it doesn’t slow down your load time too much, you might want to create some custom content. Videos are wonderful because you can demonstrate your product.
For example, if you’re selling a board game, you can show your audience a little bit about how it works. You’re helping your customers envision themselves playing the game, and they’re more likely to buy.
Videos are also a great idea for real estate walkthroughs and college tours. The more premium information you can provide, the better your sales figures should be.
5. Hamburger Menus
We’ve all seen hamburger menus: they look like three horizontal lines, stacked on top of one another. When you click the hamburger, an entire menu opens up.
Hamburger menus are great for clean website design. You can de-clutter your website and still have information available for your customers. They’re everywhere nowadays, so you know that your customers will be familiar with that design element.
If designing websites isn’t your thing, look for a full-service digital agency that can help you bring your web layouts ideas to life.
Another great way to attract customers and create sales is to create infographics. They’re charts that have a picture component and a written component. And they can be powerful sales tools.
If you’ve got a farming business, for example, you might want to make an infographic about the number of organic farms in the United States. You can show the environmental impact of buying organic foods.
The sky’s the limit when you make an infographic. You can illustrate them any way you want, and they’re easy to make.
7. Custom Photography
Why stick to boring stock images? The best website design ideas involve custom photos that represent your business.
Small business owners are always looking to develop their brand. Your logo should be easily recognizable and your values should shine through your website design.
Custom photography is a great way to stand out and to refresh the look of your website. Take the time to get a few great shots, and don’t forget a picture of your employees!
Another way you can incorporate custom photography is in your product photos. If you’re getting tired of plain white backgrounds, try a colorful backdrop or even an outside photo shoot.
One of the most popular website trends is asymmetrical design. It can be boring to look at the same old website design over and over. Designers are starting to use new fonts and “broken” grids.
A broken grid is simply a grid that’s got an asymmetrical design. They are becoming popular for clothing websites and for websites geared toward younger customers.
The good thing about updating your website is that you can try new ideas until you find what works. You don’t have to have a full-time web developer on staff, but you do have to find a professional, reputable website design company.
How to Incorporate Web Design Trends
If you want to update your website according to new web design trends, take a minute and look at your old one. You don’t have to start from scratch, but you do need to figure out what’s working and what isn’t.
Try to access your website from a mobile phone, a laptop, and a tablet. See how long it takes to load, and figure out which pictures and text you can remove. You’re aiming for a three second or less loading time.
You can do a little research and ask for some customer feedback. After all, your goal is to drive sales and raise your conversion rate. It’s important to figure out where customers are getting stuck in the sales funnel.
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