7 Essential Things to Optimise for Effective SEO Web Design

7 Essential Things to Optimise for Effective SEO Web Design

29 Jul 2022


Tiffany Palmer

Most companies nowadays have an online presence because it’s the easiest way to market their product or service offers. While social media channels are enough, having a website is recommended because it’s where all information related to your business will be. However, a website is no good if it’s not designed appropriately.

Search engine optimization (SEO) is vital in web design because it helps your site rank high on search engine results. Consequently, this leads to more visitors and potential customers, thus increasing your company’s profit. It also determines the traffic you get from Google, which increases credibility. Understandably, integrating SEO in web design can be pretty tricky, but the good news is that there are ways to make this easier. These include:

#1 – Mobile-Friendliness

Mobile friendliness is an essential aspect of web design today because most people now access the internet using their mobile phones and tablets. Mobile search traffic is increasing daily and has already surpassed desktop search traffic in some countries. This means your website’s design should accommodate mobile devices or risk users abandoning your site.

Navigation also comes into play because it should be made as easy as possible so your site can be accessed easily on a mobile device. This also makes it easier to complete a purchase because the process is simpler.

#2 – Website Speed

A website should always be fast, and it should load in an instant. People have a short attention span and are likely to give up on your site if it takes too long to load. Therefore, when designing your site, try to keep its size small so that it loads quickly and be patient when building the website.

#3 – Image Filenames

A photo is worth a thousand words, but only if it’s an excellent one. So it’s a good idea to ensure that you have good quality images for your website, but it’s also important to remember to name them appropriately. If you don’t, Google will have difficulty discovering them because it may not recognise the image, and this will be quite a problem because it won’t appear on your site.

#4 – Alt Tags

Your website’s alt tags are vita because this is what Google uses to identify each image on your site. Alt tags are used when your site’s images aren’t visible, and this information helps Google understand what your images are about. This is important because Google uses it to index your website and determines whether your site appears in the image search results.

Let’s say you have an image of a yellow car on your website. The alt tag should be something like “a yellow car”. The alt tag should also be relevant to the image’s content and should not be used for SEO purposes. Google crawls your website continuously and will continue to do this even after the website has been launched.

#5 – Indexable Content

When designing your website, you should always ensure the content is indexable. This helps Google discover and understand your site’s content. This is important because it improves the accessibility of your site and makes it easier for the search engine to track your site.

#6 – Sitemaps

Your website’s sitemaps are crucial because they allow Google to index every page on your website. If some of your website’s pages aren’t linked, Google will not have them in its index. Also, you must ensure that your sitemap is well-optimized because it will affect the ranking of your website on Google.

#7 – URL Structure

A poor URL structure will affect the SEO of your website because it won’t be as visible to search engines. Unless Google can crawl your web pages effectively, it won’t be able to find them.

The URL structure is also crucial from a user’s perspective. If the URLs are not professional and easy to understand, search engine traffic will be reduced, and your website will be less visible.


If you want to ensure that your website attracts more visitors, you should ensure that it’s SEO optimized. Certain aspects of web design can help your website rank higher, so it’s a good idea to get them right. All that matters is that your website is appropriately designed and can easily be accessed.

If you’re looking for a web design company in Sydney, EB Pearls can help you! Our professional web designers can develop solutions to ensure your website enables you to achieve your goals, all for affordable prices. Simply go to our website to book a free consultation!


Tiffany comes with a unique creative ability. She is one of the quickest learners of new tools and methodology. She leads the atomic design principles within our UI & UX team that has helped us to deliver high-quality design faster.

Read more Articles by this Author
Contact us Today

Beautiful Websites For Better Business

  • star
  • star
  • star
  • star
  • star

“During the entire project, what I witnessed was an unwavering determination to keep forging ahead and readily adapting to every new challenge that came our way. The performance was outstanding, and we owe our success to you. Without your contributions, this wouldn’t have been possible. Great job!”

Alison Brandon MondialVGL
Alison Brandon

— Marketing Manager at Mondial VGL