Top Web Design Tricks to Create High Converting Websites

Top Web Design Tricks to Create High Converting Websites

22 Aug 2022


Tiffany Palmer

Web design is the process of creating a website. This involves planning, creating the site’s layout, adding content, and ensuring it works well. A good web design should be easy to use, look good, and be easy to navigate. It should also be able to load quickly, be responsive, and be compatible with different browsers.

Today, let’s take a deeper look at web design and how you can create high-converting sites! Here’s what you need to know:

The Importance of a Good Website

Creating a website can be complex, so it’s essential to understand what’s involved before you start. As the world increasingly moves online, businesses must have a strong web presence to remain competitive. A well-designed website can help a company stand out from the crowd, attract new customers, and boost sales.

An effective web design is important for some reasons. First and foremost, it can help improve your brand identity. A well-designed website will have a consistent look and feel that reflects your company’s values and personality. This can help build trust and loyalty among your customer base.

Second, a good web design can make your site more user-friendly and easy to navigate. This can help improve the user experience, leading to more sales and conversions.

Finally, a well-designed website can help you stay ahead of the competition. With so many businesses competing for attention online, it’s important to have a visually appealing and functional website. A well-designed website gives you the edge over your competitors.

What is a High Converting Website?

A high converting website is designed to turn visitors into customers or leads. The site’s design, layout, and content should all be geared towards this goal.

A few key elements are essential for a high converting website. First, the site must be easy to navigate and use. Second, it should have a strong call to action that encourages visitors to take the next step. Finally, the site should be optimised for search engines so potential customers can easily find it.

How to Create a High Converting Websites

The average person spends less than 15 seconds on a website before deciding whether to stay or leave. That’s not a lot of time to make a good impression!

If you want people to stick around, your website needs to be well-designed and easy to use. Here are some tips for creating high-converting websites:

Develop a Clear Value Proposition

Your website’s value proposition is the main reason why someone should stay on your site. It should be clear, concise, and easy to understand.

Consider what you offer that’s unique and valuable to your target audience. What problem do you solve? Why should people care about your product or service?

Once you have a strong value proposition, ensure it’s prominently featured on your homepage. People should be able to see it immediately when they land on your site.

Simplify Your Site Navigation

Your website’s navigation is one of the most important elements on the page. It allows visitors to find their way around your site and plays a big role in the overall user experience.

That’s why it’s so important to keep your navigation simple. Complex navigation can be confusing and frustrating for your users, making it difficult to find what they’re looking for.

There are a few key things to keep in mind when simplifying your site navigation:

  • Make sure your navigation is easy to understand. Use clear, concise labels that accurately describe the pages they link to.
  • Logically organize your navigation. Group similar items together and put the essential items at the top.
  • Don’t overload your navigation with too many items. A few well-chosen items are better than a long list of options.
  • Use drop-down menus sparingly. They can help organize many items but can also confuse and frustrate users.
  • Use breadcrumbs to help users keep track of their location on your site.
  • Test your navigation frequently to make sure it’s working properly.

Be Unique (But Familiar)

In web design, a layout is an overall structure of how content is arranged on a page. This includes the placement of elements, the use of whitespace, and the overall grid system. A good layout is essential for creating a well-designed website that is easy to use and looks great.

There are many different ways to create a layout, but one of the most important things to keep in mind is to make it predictable. That means using a consistent layout throughout the site so that users know where they are and what they need to do.

One of the best ways to create a predictable layout is to use a grid system. This framework helps to organise content on a page in an easy-to-understand way. There are many different grid systems available, but one of the most popular is the 12-column grid.

Many web designers use this grid system because it is easy to understand and use. Each column is equal in width, and content can be divided evenly between the columns. This makes it easy to create a balanced and symmetrical layout.

In addition to using a grid system, it is also important to use consistent spacing throughout the site. That means using the same amount of space between elements on each page. This will help to create a cohesive look and feel.

Finally, it is also essential to use typography that is easy to read. This includes using a large enough font size and choosing a font that is easy on the eyes. Using a consistent typographic style will also help to create a sense of unity throughout the site.

Creating a predictable layout is an important part of web design. Using a grid system and consistent spacing, you can create a layout that is easy to use and looks great.

Ensure Consistent Branding

Consistency is key when it comes to branding. Your brand sets you apart from your competitors and should be reflected in everything you do, from how your website looks to how you answer the phone.

Creating a style guide for your business can help ensure everyone involved with your company is on the same page regarding branding. A style guide can include everything from logo usage to typography and color schemes.

Reduce User Clicks

Most people would agree that one of the main goals of user interface design is to reduce the number of clicks users must make to complete a task. After all, why make users click more than they have to?

There are a few ways to reduce the number of clicks users have to make. One way is to ensure that the most common tasks can be completed from the home page. Another way is to use drop-down menus and other controls that allow users to select an option without clicking through a series of pages.

Yet another way to reduce clicks is to use keyboard shortcuts. For example, many web browsers allow users to press the space bar to scroll down a page instead of having to click on the scroll bar.

Ultimately, it is up to the designer to decide which methods are best for reducing clicks. However, it is essential to remember that too few clicks can be just as frustrating as too many. The goal is to find the right balance to make users happy and keep them returning for more.

Create a Strong Call to Action

Your call to action is the most important part of your blog post. It’s what you want your readers to do after they’ve read your post. You can do a few things to amplify your call to action and make it more effective.

  • Use Strong Language

Your call to action should be direct and to the point. Use language that is strong and persuasive.

  • Make it Visible

Your call to action should be easy to find. Place it at the top of your post or in a prominent location. Use a font that is easy to read and ensure the colour contrasts with the background.

  • Use a Button

A button is a great way to make your call to action stand out. Use an attention-grabbing colour and make the button big enough so that it’s easy to click on.

Use a Call-to-Action Plugin

Several WordPress plugins will help you create a compelling call to action. These plugins allow you to create a button or a pop-up that will appear when someone is about to leave your site.

  • Offer an Incentive

People take action more often when you offer them something. It could be anything from a discount, a free ebook, or access to a private video.

  • Make it Easy to Take Action

Make sure your call to action is easy to understand and follow. Use clear and concise language and avoid using jargon.

  • Test and Measure

Always test your call to action to see what works best. Try different versions of your call to action to see which gets the most clicks. Then, measure the results to see if your call to action has the desired effect.

Minimize User Input

One of your priorities for the site should be to minimize the amount of input required from your users. Too much input can be overwhelming and off-putting, leading to users abandoning your app or website altogether.

There are a few ways you can minimize user input. One is to make use of default values wherever possible. For example, if you’re asking for a user’s name, you could provide a default value of “Anonymous”. This way, the user only has to input their name if they want to use it.

You can also minimize user input by providing clear and concise instructions. If your users are confused about what they’re supposed to do, they’re more likely to make mistakes or give up altogether.

You can also use data validation to minimize user input. This is where you check that the data the user has entered is valid before it’s submitted. For example, you could check that an email address is in the correct format before it’s submitted to your database. This way, you can be sure that the data you’re getting is clean and accurate and that your users don’t have to keep re-entering it.

Minimizing user input is a key part of creating a good user experience. Using default values, providing clear instructions, and data validation, you can ensure your users don’t get overwhelmed or frustrated and stick with your app or website.

Use Images Strategically

The use of spacing in web design can have a profound impact on the overall look and feel of a site. Spacing can help create a sense of balance, contrast, and hierarchy, making a site more visually appealing and easy to navigate.

Regarding spacing, two main types are used in web design: whitespace and negative space. Whitespace is the space between elements on a page, while negative space is the space around those elements.

Both whitespace and negative space serve important functions in web design. Whitespace helps to break up content so that it is easier to read, while negative space can be used to draw attention to specific elements on a page.

Generally, using a mix of whitespace and negative space in your designs is best. Too much of either can make a site look cluttered or too sparse. Finding the right balance will result in a site that looks clean, polished, and professional.

The Bottom Line

There are many ways to increase the conversion rate on your website. However, it is essential to remember that not all these tactics will work for every website. You will need to experiment to find what works best for you.

Some of the most effective methods for increasing conversions include optimising your website for mobile devices, creating compelling content, and offering discounts or free shipping. Using these methods, you can significantly increase the number of visitors who take action on your website.

If you are looking for the best custom website design services, we can help you! EB Pearls is a digital agency in Australia that offers a mobile app, eCommerce and web design services, with a # 1 rating in Clutch and over 4000 projects completed! We understand how vital websites and apps are for your business. So, allow us to help you reach your goals! Contact us today to learn more and get started!


Tiffany comes with a unique creative ability. She is one of the quickest learners of new tools and methodology. She leads the atomic design principles within our UI & UX team that has helped us to deliver high-quality design faster.

Read more Articles by this Author
Contact us Today

Beautiful Websites For Better Business

  • star
  • star
  • star
  • star
  • star

“During the entire project, what I witnessed was an unwavering determination to keep forging ahead and readily adapting to every new challenge that came our way. The performance was outstanding, and we owe our success to you. Without your contributions, this wouldn’t have been possible. Great job!”

Alison Brandon MondialVGL
Alison Brandon

— Marketing Manager at Mondial VGL