Lead Conversion: The Impact of Professional Website Design

Lead Conversion: The Impact of Professional Website Design

28 Feb 2022


Laxmi Hari Nepal

According to a Stanford University study, 46% of people use the website’s appearance to determine a business’s credibility. This means that a website designed by an amateur can make you lose out on sales. A poorly designed website is difficult to navigate, takes forever to load, and is difficult to understand.

A professional website design takes into account the visitor’s psychology. It’s created in a way to increase the chance your visitors take action. There’s a method to the madness, and if you keep reading, we will uncover the secret to how a well-designed website can improve lead conversion and customer experience.

A Clear Business Objective Will Keep Your Visitors on the Site

If your visitors don’t know what products or services you offer, they will leave. Make sure your business objectives are located on top of the website, like above-the-fold. Adding a relevant image or a banner can help accomplish this.

You can also include a headline with a bigger font to display critical information. A strong call-to-action should be placed strategically throughout your website. 

Employ the Golden Ratio for Proper Visuals

Your website becomes visually appealing when the viewable area is sized according to the golden ratio (1:1.618). For instance, if your website’s width is 1024px, the main content section should be 633px wide and sidebar should be 391px wide. If the height of the web page is 768px, it may be divided vertically into 475px and 293px. 

You can separate the smaller sections in the sidebar according to the golden ratio. This improves the placement of critical material on your web page, resulting in a more streamlined user interface and surfing experience.

Incorporate Hick’s Law on Your Website

Reduce the number of options available to your users. The more options you provide, the less likely users will convert. If your website’s navigation bar has an excessive number of services, users will lose interest and do nothing.

Provide them with a single call-to-action in the content space above the fold. Reduce distractions on your site while maintaining functionality. Assist users in making a decision, so they can take action immediately and convert.

Use Lead Magnet to Help With Conversions

Create call-to-actions and test them on different locations of the site until you find the best positions. Assist users in getting through the payment process. Keep it simple; if the payment process is too complicated, your users will leave.

Increase the number of testimonials on your page to enhance credibility. Use faces to boost your business’s familiarity. You can include them in your blog, testimonials, case studies, white papers, newsletters, and social media feeds.

Adjust Button Size for Optimal Results

By applying Fitt’s rule to web design concepts, you can boost your website’s conversion rate. According to the law, larger items are closer to us and easier to utilize. That means, it’s advisable to increase the size of a button to boost the click rate. 

Increasing the size also ensures that it attracts more attention and results in conversion. For example, a “Submit” button should be larger so more people can see and click on it.

Proper Image Placements

When establishing image placements, use the rule of thirds. Consider dividing a picture into nine equal sections using two evenly spaced vertical and horizontal lines. Align the image’s most critical elements along the lines and their intersections. 

By using huge graphics, you can capture your audience’s attention more easily. It contributes to the aesthetic attractiveness of your website.

Adhere to the Proximity Rule

Avoid grouping several items close together. However, in certain instances, such as the navigation menu and footer, it may be desirable to align them together. 

Maintain white space to increase the readability of a web page. Make sure the readable and scannable components stand out from other distractions.

Position Your Design in the “F” Pattern

Most people browse a webpage from left to right, beginning at the top of the screen. As they scroll down, their vision gets more condensed. The bottom right portion of a page receives the least attention. 

This viewing pattern simplifies the task for the designer by allowing them to position headlines and critical business information on the left-hand side of the page. The right sidebar may include sponsored advertisements, a cookie policy, a disclaimer, or other low-priority content.

Allow the Color Scheme to Communicate the Message

Choose a colour scheme that evokes emotional and psychological responses from your guests. Adobe’s Color Wheel is an excellent tool to upload your images. The application will generate a colour scheme for your website based on the colours of your chosen image.

After that, keep your body content, headings, and lead-generating buttons readable. The best contrast is through pairing a white backdrop with black text. However, you may use several shades of blue as a backdrop and a small amount of yellow or orange for CTA buttons. 

Why Hire a Professional Web Designer?

Businesses must connect with their customers, and most of them are online. It becomes natural to communicate with your target audience through your social media and website. That is why it’s critical to have a professional website design.

However, a web designer has the expertise to design websites that converts. With that in mind, here are reasons why you should hire a professional web designer:

Make Use of Your Time

It takes time to finalize the web design depending on your website’s operations. If the development of your new website takes too long, you may lose traffic and conversions. Are you certain you want to devote internal resources to this project?

By delegating this task to a skilled web designer, you can guarantee that your website is optimized and equipped with the necessary design for conversion. Professional web developers can build a high-converting website at the speed of light. 

Create More Innovative Designs

A beautiful website will keep people browsing longer. It will also help you get SEO brownie points. A competent web designer may use their past knowledge to present you with various designs depending on your preferences. 

Having a Reliable and Responsive Web Design

Most of your audience will visit your website through a mobile device. This means your website must be responsive and provide a consistent user experience across all devices. A skilled web designer can guarantee that the website is adaptable to any devices out there.

Making Sure the Website is Error-Free

Make sure you have an error-free website. Otherwise, it may take an excessive amount of time to load. The links could be broken or there could be a redirect issue. A professional web designer will follow best practices to verify that the site is error-free before it goes online. 

Provide an Adequate Levels of Trust

The website must have sufficient trust criteria to guarantee its reputation. A professional web designer will place trust indicators to enhance credibility to your visitors.

Apart from implementing an HTTPS platform, it must also include the Trust Seal on its checkout sites. The website must provide the relevant policies in the appropriate locations. Therefore, the contact information should be prominently displayed on the website.

Have an SEO-Friendly Website

Your website must follow SEO best practices to guarantee that it ranks better in organic search results. This will assist the search engine in crawling the website without encountering any issues.

Your web designer should have the skills necessary to optimize your website for SEO compliance. This will guarantee that the homepage appears at the top of keyword searches. It will also aid in growing your brand’s eyeball share and generating website traffic.

Adopt Cutting-Edge Technologies

Your website must stand out from the crowd, and one method to accomplish that is through innovative technology. A skilled web designer is familiar with the website elements that are often associated with a certain sector. Having the most up-to-date features may enhance website traffic. 

A modern website can also enhance visitors’ experience. You can use these capabilities to decipher visitors’ behavior patterns and make appropriate modifications to improve conversions.

Take Advantage of Ongoing Support

Your website will need constant professional attention. That is why all web designers offer their customers a maintenance and support package. They will help with continuous maintenance, issue repairs, and assistance with customizations.

You may also get ongoing technical help and make appropriate adjustments to adapt to industry trends. Your web designer can recommend new features for the website. Make sure to verify the web designer’s skills before signing a contract with them.

Work with a Skilled Team

When you enlist the help of a web design team, they can quickly grasp your business objectives and recommend the appropriate plan for your website. They can also draw on their past knowledge to create a suitable design for your organization.

Working with web specialists ensures that you get regular updates on the website’s development. They will follow best practices for website design and will consult with your team before starting a task.

What is Growth-Driven Design 

Growth-Driven Design is an agile and data-driven approach to website redesign and marketing performance improvement. By using data, this type of design gets more in touch with the target customer and generates more leads for your sales staff. With that in mind, here are the stages of a Growth-Driven Design:

The Strategy Phase

The strategy phase focuses on your audiences’ needs and establishes how your website may assist them. You should do user experience (UX) research to ensure that you have a firm grasp of designing the optimal path for your audience. 

The next stage is to develop your buyer’s persona, which is a fictional representation of your ideal customer. You will interview and analyze data collected by your team to create a profile of the ideal user that you want to target. This will help you understand your users’ challenges, what makes them special, and how your website can help them.

The Launchpad Phase

The launchpad serves as the basis for your new site’s expansion throughout the ongoing optimization process. By establishing a launchpad site, you test and gather data from actual users engaging with the site. You may use the data to help with future design options.

Continuous Improvement Phase

Rather than abandoning your website and hoping for the best, you begin identifying high-impact adjustments that will increase your leads. A website performance road map outlines the sequence of activities that will have the most significant impact on your objectives. 

Use the roadmap to find the highest priority items to fix and improve. This enables you to get a comprehensive knowledge of your audience and the best way to satisfy their demands while still meeting your company’s objectives.

What’s Wrong With Tradition Web Design?

Traditional web design exposes your organization to unnecessary danger. Building the site takes a long time to begin, requires a significant upfront investment, and often exceeds the initial budget and deadline due to scope modifications and back and forth delays. When the project is over, businesses usually celebrate without knowing the ROI.

There is always a sense of complacency, like a “leave it alone” mindset. It’s basically leaving your business with a website that has subpar updates. Because of these issues, here are the reasons why traditional website design might be harmful to your business’s growth:

The Design Was Not Evidence-Based 

What stakeholders want does not always correspond to what expert designers prescribe. There’s not enough data or evidence that shows a certain position or traditional design will yield results.

It May Not Deliver an Excellent User Experience

What seems to be a clever feature or user interface might be annoying. This can drive users away from your website and into the hands of your rival. This is why traditional designs usually fail at converting.

Problems With Generating Leads

A traditional website might have complicated copy messages that would increase the bounce rate. The call-to-action button might be hidden somewhere. All of these common issues in conventional web design can reduce lead generation and conversions.

Where to Get a Professional Website Design?

Do you want your website sales to skyrocket? If you answer yes, then you are most likely looking for web design services that can help you. You want to find a reliable company with years of experience and positive reviews.

Don’t hesitate to ask for samples and contact info from previous clients. Check out what strategies they employ to create high-converting business website design. If you are still looking for a service to help you, contact us today to learn more about professional website design.

Laxmihari Nepal

Laxmi Hari leads the Agile transformation in our organisation, creating a culture that embraces agile practices. He trains and coaches our employees to adopt agile methodologies, instill agile values, and develop an agile mindset, resulting in improved performance.

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