Your business website is the first impression you make to prospective clients that get in touch with your company, for the first time. And first impressions always matters. In fact, here are some key statistics to prove it:
Did you know that:
- Approximately 96% of visitors that come to your website are not ready to buy.
- Approximately 97% of consumers use online media to aid their purchasing decisions.
- The more landing pages you have, the more leads you are likely to get.
- A 1 second delay in your site speed can result in a 7% reduction in conversions.
But running a business is no small task, not to mention the skills needed to achieve the proper web development skills to drive your sales. Before you think about designing or re-designing your ‘first impression’, you need to take into account several considerations. Some of these key considerations refer to areas that deal with: accounting, management, sales and marketing skills.
Working with a complete solution provider vs. working on your own
For someone who is not tech-savvy, the idea of creating a business website sounds like the least desirable task to start working on. There are proper solutions your company can take into account, and one of the most results-driven and efficient one of this kind is the experience a well-versed web design company can provide.
Which are the key considerations you need to take into account prior to building your business website?
Your business goals
Establishing the goals for your organisation is the first step you need to take in order to help define, clarify and analyse your marketing efforts and compare them to the results you achieve.
Make sure you have a specific answer to the following questions:
- Who is your target market?
- What is your product?
- Where will you sell your product?
- When do you want bring the product to market?
- Why are you starting your business?
When you set certain goals for your organisation, you streamline communications from within your company and align your internal teams with a common vision.
Make your Website user-friendly
The main consideration regarding this point should be creating a clean and easy-to-navigate website, no matter what industry you are representing. Some of the key elements that you need to incorporate into your web design process are represented by lightboxes, white spaces and also big font characters.
Make sure your visitors are able to easily:
- Read content
- Navigate from page to page
- Subscribe to your email list
- Leave comments
- Share your content
Did you know that 29% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can’t find content?
When does too much content become an issue?
There are plenty of business owners, in particular small businesses, who strongly believe one can never have enough content to display on their page. However, too much content has the potential to diminish the number of visitors your website could be having.
According to Marketo’s VP of Marketing, Jon Miller, “The challenge is maintaining a high bar of quality; if your content is not relevant and useful to your target personas — in other words, educational and entertaining — more content might actually hurt your efforts. Buyers are already overwhelmed by brands competing for their attention; don’t make it worse with irrelevant content.”
Furthermore, receiving too much data at once, can instantly lower the quality of your web design. Consider focusing on a minimal amount of information located on the homepage and delivering only the most primary content about how your business should and can solve the customer’s need.
Your website is the first source of information for your prospective clients and it should play a crucial role in establishing the successful outcome of your business project.
In fact, 44% of online shoppers begin by using a search engine, and 61% of global Internet users research products online, according to Ispos.
With that in mind, if you need professional assistance and support in creating your business website, do not hesitate to contact us here. We can provide you with optimised solutions to cater to your every professional need.