Considering that it takes only 0.05 seconds for a user to decide whether they like your website or not, it’s essential not to overlook the importance of good website usability.
Good usability can increase the chances of your website’s success and performance. In turn, this will boost revenue and sales for your business. Besides making your e-commerce website visually appealing, you also have to guarantee your site visitors flawless user experience.
There are several things you should consider when designing your user-friendly website. Here’s a look at five essential aspects that’ll help increase the time your customers spend on your site.
1. Speedy Loading Times
Did you know that a one-second load delay on your web page can lead to a 7 per cent decrease in conversions?
With that said, figure out your website’s speed by testing it with online website speed tools. Once you’ve established the site’s current performance, move on to optimize your speed by:
- Minimizing the number of widgets and plug-ins in your page
- Optimizing and compressing images
- Ensuring you’re only running significant analytic codes that are useful to your business
2. Easy Registration
Complicated sign-in processes can be a good reason why new customers aren’t staying on your site. When going through the different e-commerce website features needed for a user-friendly website, don’t miss to provide proper forms so that your customers can adequately interact with your site.
You may also want to:
- Correctly label the fields
- Keeping fields to a minimum
- Offering suggestions
- Having an on-screen message after registration completion
3. Allow Accessibility to All Users
A friendly website should be accessible to all including seniors, those with visual impairment, as well as people with disabilities.
When you increase your audience base, you’ll gain more credibility and increase your website traffic, which in turn results in more sales.
4. Have a Review Section
Customers feel safer going through reviews before making any engagements.
The best user-friendly websites take advantage of this and put a review section on every product page. They may not make a purchase right away, but if they see that your products are something many people like, it may motivate them to come back.
Not only is this an excellent opportunity to interact with your visitors but it’ll also boost your SEO rankings via user-generated content.
5. Ease of Navigation
It’s also advisable to provide your site visitors with various means of exploring content through search tabs, informative headers and footers, and proper internal linking.
Create a User-Friendly Website Today
The five tips will not only help you create a user-friendly website but also improve your SERP ranking and online visibility. Ask your existing customers on the areas they would want to see improvements and stay up-to-date with SEO trends.
If you need any help or have any questions about designing your e-commerce website, feel free to contact us at EB Pearls.