Do I Need AI and Machine Learning For My Development Project?

Do I Need AI and Machine Learning For My Development Project?

07 May 2023


Laxmi Hari Nepal

Are you considering Artificial Intelligence (AI) and Machine Learning (ML) for your next app development project?

To ensure a successful implementation of AI and machine learning, you should consider several factors beforehand. Luckily, this article offers a comprehensive overview of both the advantages and challenges that may arise when incorporating these technologies into your app development project.

See how these technologies can set your project up for success and make informed decisions on whether they’re the right fit for you!

Introducing Artificial Intelligence and Machine Learning

Artificial Intelligence and Machine Learning are two rapidly evolving technologies that have the potential to transform the way we look at app development.

Keep reading to learn the basics of AI and ML and their practical applications in various industries.

Artificial Intelligence

Artificial Intelligence (AI) is an area of Computer Science that focuses on building computer systems that can mimic the human brain. In other words, AI refers to the ability of machines to perform tasks that typically require human intelligence, including:

  • Visual perception
  • Speech recognition
  • Decision-making
  • Language Translation

Machine Learning

Machine Learning (ML) is a subfield of Artificial Intelligence; it deals with algorithms that can learn from data and improve their performance over time.

ML enables machines to learn from data and forecast events and even make decisions based on their learning. 

With the help of advanced algorithms and Machine Learning models, computer systems can now perform complex tasks that normally require human reasoning and language skills.

How? By using statistical techniques to learn from the available data, Machine Learning algorithms allow computer systems to process high volumes of information and make accurate predictions.

Some real-life examples of ML are the following:

  • Online customer support
  • Refining search engine results
  • Filtering email spam
  • Video surveillance
Machine Learning
Machine Learning

Deep Learning & NLP

Deep Learning and Natural Language Processing (NLP) are two subfields of AI that aim to simulate human intelligence and extend it to computer vision. It allows machines to mimic human intelligence and perform tasks that were previously only achievable by the human brain.

While Deep Learning focuses on training neural networks to learn and make decisions based on vast amounts of data, NLP involves teaching machines to understand, interpret, and generate human language.

Here are some practical examples of Deep Learning and real-life applications of NLP:

  • Adding colour to monochrome images or videos
  • Autonomous vehicles
  • Content generation
  • Advanced image classification
  • Sentiment analysis
  • Keyword extraction
  • Text summarisation

What Are AI And ML Used For?

Artificial Intelligence (AI) and Machine Learning (ML) have various practical applications, as exemplified above — from autonomous vehicles and fraud detection to speech recognition and content generation.

These technologies are revolutionising various industries and improving efficiency, accuracy, and decision-making processes.

For instance, autonomous vehicles are becoming more commonly used, and they are expected to reduce accidents caused by human error.

Fraud detection systems are also becoming more sophisticated, and they can detect fraudulent activity in real time.

Speech recognition technology is being used to improve accessibility for people with disabilities, while predictive analytics is helping businesses make informed decisions at all times.

What Are Ai And Ml Used For?
What Are Ai And Ml Used For?

Benefits of Using AI and ML

Undoubtedly, AI and ML bring a lot of benefits to the table, including improved accuracy and efficiency. In fact, with the ability to automate repetitive tasks, AI and ML can save time and reduce errors.

A recent study revealed that last year alone, 35% of organisations reported that they were using AI one way or another, whereas 42% said they were taking these technologies into consideration as they plan to incorporate them into their existing business processes.

In other words, AI and Machine Learning are capable of:

  • Improving accuracy and efficiency
  • Automating repetitive tasks
  • Making predictions based on data

Increased Efficiency

One of the main benefits of using AI and ML in your app development project is that it can help to increase efficiency.

To complete everything manually takes a lot of time and other resources, that can be better spent on other aspects of the project. This is why using AI to automate tasks like testing, debugging, and quality assurance.

Additionally, AI and ML can help improve the accuracy of tasks that are completed by humans, as they are not subject to human error and AI has no set working hours, making it available even when human representatives are not.

Enhanced Security

Turning to AI and ML for your app development project can also help to enhance security, whether you’re outsourcing development or having a team in-house.

For example, AI-powered security systems can be used to monitor for potential threats and alert the designated people in the event of an incident.

Additionally, ML can be used to create algorithms that can detect software vulnerabilities by consistently testing large amounts of data.

Reduced Costs

Automating tasks with AI and ML will not only save time but also lead to cost savings. For instance, if you’re outsourcing app development, you’re probably charged by the hour.

These technologies can help developers reduce their workload, which translates to fewer working hours and, consequently, reduced app development expenses.

Additionally, AI and ML can assist your team in making more informed decisions, which can result in reduced costs associated with reworks and human error.

Concerns Regarding The Use of AI and ML

As AI and Machine Learning continue to advance, there are growing concerns about their potential impact on our society. One of the main concerns is the possibility of biased decision-making if the data used to train these systems is not representative of the population as a whole.

It is important for individuals and organisations to be aware of these potential issues and work together towards mitigating any negative effects.

Concerns Regarding The Use Of Ai And Ml
Concerns Regarding The Use Of Ai And Ml

Artificial intelligence and machine learning examples

Google Maps & Waze (by Google)

With their powerful machine learning algorithms, both Google Maps and Waze have become quite adept at predicting traffic patterns and providing users with real-time traffic updates.

In fact, such apps have become so advanced that they can even suggest alternative routes to avoid traffic jams, accidents, and other obstacles to avoid getting stuck on the road.


Driven by AI technology, Netflix knows the secret to provide an exceptional user experience that’s making us come back for more. Through its powerful algorithms, Netflix offers personalised recommendations for each user by analysing their preferences, ratings, and overall account activity.

Additionally, the platform uses AI to optimise video compression algorithms to allow the streaming of high-quality videos with little to no buffering at all.


Face detection helps identify the presence of a face in the image or video, while localisation determines its position. Finally, segmentation isolates the face by drawing a border around it, separating it from the rest of the picture, thus enabling the use of different filters and effects that can alter our appearance.

Deep Learning
Deep Learning

Final Thoughts on AI and Machine Learning in App Development

For sure, AI and machine learning have revolutionised app and web development, enabling us to create smarter, more sophisticated applications with enhanced user experiences.

By approaching this with careful consideration and commitment to responsible development practices, there’s no doubt we can leverage the power of AI to create a brighter future for people worldwide.

Fortunately, EB Pearls offers AI and ML solutions to help your development project succeed. Our experienced professionals will work with you to implement the latest technologies into your project. Contact us today to learn more!

Laxmihari Nepal

Laxmi Hari leads the Agile transformation in our organisation, creating a culture that embraces agile practices. He trains and coaches our employees to adopt agile methodologies, instill agile values, and develop an agile mindset, resulting in improved performance.

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Giuseppe Saffioti
Giuseppe Saffioti

— Founder at Intro Dating