6 Things to Consider When Designing an Ecommerce Website
08 Aug 2022Content
Table of Contents
It’s a well-known fact that a website should be appropriately designed. This is arguably more important for eCommerce websites because they deal with products and consumer goods, which is the easiest way people can resolve their problems. Consumers expect the process of buying online as efficiently as possible, and it’s your job to provide quality customer service. This is where web design comes into play.
For an eCommerce website, web design is not just about looks but also usability and user experience. Naturally, a good-looking website is one of the primary keys to a successful business. A website should be easy to navigate, user-friendly, and should be able to meet your business goals. However, web design is a tricky concept, and it might take a few tries before your eCommerce website looks the way you want. For this reason, you must consider certain factors, such as:
#1 – Navigation
Navigation is one of the fundamental features of a website. It’s the essential function when a user visits your website, and it’s how they will find your products. If a user can’t find what they are looking for, they will leave your website like it was a matter of course. First, make sure your navigation bars are visible and easy to use. It’s better to have more than one navigation bar but make it simple with fewer buttons. Don’t overload the navigation menu with many links, which is bad for usability and the user experience. You will have to decide which navigation links are the most important and focus on that.
#2 – Readability
Good readability is necessary for eCommerce websites that regularly post content because it will help keep your readers and increase your chances of ranking higher in search engines. Readability is more than just the typography; it means that your website’s content is structured in a way that is easy to understand and scan.
In a nutshell, you should keep your website organised and don’t clutter it with too many images, links, or other distracting elements. You should have one or two things on the page that your user will find, which will give them a reason to stay on your website.
#3 – Easy Check-Out
Checkout pages are the most critical part of the process because it’s the last thing customers see when they’re about to complete the purchase. It’s essential to ensure the checkout process is simple and intuitive. If a user is experiencing issues while trying to buy something, they will leave your website. Sometimes customers don’t even know where to look for the ‘Buy’ or ‘Pay’ buttons, so you need to ensure that they see them easily.
#4 – Social Proof
Social proof is a great tool to assure customers that your products are worth buying. Social proof is used when companies count reviews or star ratings that customers leave. Having suitable social proof shows that your customers trust you, so they should trust you too. It’s a good idea to have a few average reviews on the front page of your eCommerce website. The best reviews are short, friendly, and to the point.
#5 – Professionalism
Professionalism is more than just the look and feel of your website, which matters for eCommerce websites. People expect quality and professionalism from an eCommerce website, especially regarding information about your business and brand. Having a professional logo representing your brand and business is crucial, and you should have clear contact and company information on your website.
#6 – Website Responsiveness
Most people today use their smartphones to browse the internet, and they expect websites to be responsive. It’s vital to ensure that your website will work on different devices and be easily accessible from all of them. Otherwise, your company might lose potential customers.
Web design is a crucial factor that must be considered when you start creating an eCommerce website. No matter how much time you spend making your website, it won’t be as effective as it could be unless you design it correctly. With the right web design, your website will be user-friendly, allowing you to make a significant profit.
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