10 Crucial Elements of Mobile App Development Your Small Business Needs
26 Sep 2022Content
Table of Contents
Mobile app development has significantly transformed the way we consume digital content. The internet has indeed become integral to our lives, allowing us to communicate, collaborate, and do our business efficiently. It’s inconceivable to work or live without the internet, and its importance is evident in our daily lives, particularly during the pandemic.
Cloud-based technology and touchless solutions are also becoming more common. Our contacts are sometimes reduced to virtual gatherings, so business and learning have had to go online to maintain the human touch.
Suffice it to say that we were able to keep thriving amidst the pandemic because of innovations such as mobile apps. The last few years have strengthened the mobile app business even further. Now, mobile apps are in high demand, including in Australia.
In 2017, there were approximately 19.9 million smartphone users in Australia. This figure is expected to rise to 23.6 million by 2026. This equated to a smartphone penetration rate of almost 87 per cent across the country.
Australia has one of the world’s most robust mobile app markets. Many Australian firms have begun to build goods on mobile platforms, with companies such as Canva, Telstra, and FatSecret leading the way. Out of the 493,375 games available on Google Play, more than 3,202 are from Australian publishers.
As mobile app technology advances, let us examine ten key mobile app elements that can help your small business to grow.
Why is Mobile App Marketing Important?
There are numerous digital marketing tactics at your disposal today. Any of these would be helpful for your small business. Still, there is something about mobile app marketing that captures your market like no other.
For instance, with email marketing, subscribers can unsubscribe whenever they get content they don’t like. This keeps you from contacting them after they have stopped receiving your emails. When you have a mobile app, you can use push notifications as a faster way to send quick, short content to your market. This can get people to click through to your site, increasing your conversion rate.
Through push notifications, users can be alerted to upcoming events, new features, or critical information. According to studies, people are likelier to open a push notification from an app they downloaded than to open an email marketing, even if it’s from the same brand.
You can get people to open your app immediately by sending push notifications. However, you must provide valuable interaction, which is why business apps should focus on user experience and engagement.
A small business can use mobile apps to infiltrate a particular niche and obtain a more defined target market. Once their app is discovered and downloaded, you have a captive audience for your app marketing strategies. You may also use mobile app optimisation in conjunction with outstanding content to keep your audience interested.
The Gains of Utilising a Mobile App for a Small Company
Any business could benefit from having an app for mobile devices. They facilitate quicker responses to customers’ immediate needs, smoother management of their requests, more engaging interactions with customers during wait times, and more. It matters not where you are situated in the world. You can always reach out to your customer right away.
Paying for App Store Optimization to raise your app’s visibility is possible. The more time users spend with your software. The more compelling its features must be. Apps that are simpler to use are more likely to be downloaded and used often.
Implementing an app for your small business requires paying attention to these three areas:
- Making the App’s Design
- Construction of the App
- Advertisement of the App
One thing is crucial throughout the above process: ensuring the app is appropriately integrated with the company. Your app must serve as your company’s extension and simplify using your services for users to succeed. Your work shouldn’t be made more difficult by this.
A good app serves a purpose. To create a thriving app, you must first understand its target audience. There’s also the question of whether or not you need an app. Is the goal of your app to increase sales or to facilitate customer success?
For example, a small business app should let users tell others about the company, accept payments, list their products and services, engage in a two-way conversation with consumers, and the like.
Strategize for Your App
It’s significant to have a firm grasp of the purpose of your app before diving into its creation. Idea generation is facilitated through brainstorming. Whether you’re building an app internally or hiring a mobile app development business, everyone involved needs to know what they’re doing.
You should take many factors into account, as follows:
- Can customers make purchases on the app?
- In what ways does the app make use of location services?
- Should it work on Apple’s iOS, Google’s Android, or both?
- Is it necessary to submit the app to app stores, or will a web app do?
- Which elements are required, and which parts can be delayed?
- Do time-sensitive offers need to be added frequently, or can the app remain static?
- Whether it’s instant messaging, a contact form, email, or push notifications, how do you plan on communicating with your customers?
Before beginning app development, businesses should determine their budgetary constraints. Features that require additional work, such as push notifications, geolocation, and map integration, should be considered from the start.
It will undoubtedly cost more to build an app with additional functionality (and the more extended development will likely take).
Keep Things Concise and Relevant
No one will download an app if it doesn’t improve upon or otherwise differentiate from existing options. The most useful mobile apps are the easiest to use. Users like uncluttered, easy-to-navigate interfaces. The success of your business can’t be attributed just to the use of apps.
It’s best to check what your competitors are doing, not to copy them entirely, but to see where they are succeeding and where they are not. Also, try to see what market needs they aren’t able to cover and try to provide that.
Give one of their apps a try, explore its features, and figure out what you like and don’t like. In addition, find out what people dislike and like about their apps by reading customer reviews.
Prioritize Customer Experience (UX)
The purpose of a mobile app is to facilitate its use on a smaller screen when the user is on the go. The quality of a mobile app’s user interface (UI) design can make or break its commercial viability. In a perfect world, mobile apps would be easier to use than mobile-friendly websites and load faster.
Focus on Minimum Value Product (MVP)
An app that fulfils a basic need is an example of a minimum-value product. It performs what it needs to do but doesn’t do much more. If you run a store and want to sell your wares online, the bare least you’ll need is a place to list your products and a way to accept payments. Don’t get caught up with the gimmicks at first.
Minimal viable products (MVPs) are streamlined applications that you may develop rapidly with limited means. Before deciding on a flow of action, you can use these applications to poll users and get a sense of their degree of interest. Make sure your product satisfies those criteria before releasing it to the public.
Align Your App’s Look and Feel with Your Brand Identity
Establishing trustworthy brands is essential for small businesses. So, building credibility in the eyes of your target audience is a primary goal of branding. Consistency in branding across all platforms is key to building a powerful brand and designing your apps with brand cohesion in mind is essential.
You wouldn’t want, for instance, to emphasize discounts and cheap costs on your app if you’re marketing yourself as a service-first company that isn’t always the lowest priced. You want your app to convey the same professional image to potential customers as your website and physical stores.
Learn from Your Research of Customers And Rivals
Get to know your target demographic before diving into a project. Understand their needs and how you can fulfil those wants. We’ve already mentioned that you must consider what your rivals are selling.
Before pursuing mobile app development, it is crucial to gauge customer interest to avoid wasting time and resources on a product that won’t sell.
Learn When to Use No-Code
People without experience with coding may now make completely functional apps with the help of no-code technologies. Recent years have seen enormous advancements in no-code technology, allowing for the rapid development of highly sophisticated apps.
Put in the Proper Components
What should you prioritise while building your minimum viable product (MVP)? Keep in mind that your objective is not to create the “ideal” app but to create a useful one for your target audience so that you can begin receiving feedback.
Here are some of the most important functions any online business app should have:
- Authentication across Multiple Social Media Platforms: Include a login page to collect basic information, like the user’s name and age, so that you can tailor your service to each individual. Social logins like Facebook, Twitter, and Google can reassure users and speed up the sign-in process.
- The About Us Page: Tell your customers where you come from and what you do on the “About Us” page. This page explains to customers why your firm exists and what sets you apart from the competition.
- A Live Chat Feature and a Contact Form: Customers may get dissatisfied if they have to wait for a response from your customer support personnel. Live chat lets users instantly contact the company’s support team via instant message, email, or phone call. It’s also helpful to offer a contact form with a delayed response time for clients who aren’t ready to interact immediately.
- Catalogues of Goods and Services: Although in-app purchases are convenient, giving you a comprehensive catalogue of all the goods and services you sell is still to your advantage. If a customer has done their homework before contacting you, the sales process will move more smoothly once they do.
- Cost Breakdown Page: While it’s crucial to provide customers with an indication of the cost of acquiring your items or hiring your service, it may not always be practical to provide precise pricing. A lack of pricing transparency may make customers wary of a bait-and-switch.
- Checkout and Shopping Cart: This is a must-have if users may buy anything within the app. Payment processors like Stripe make connecting with various frameworks for creating apps simple.
- Reduce Costs without Compromising Quality
Hiring an app developer or business app development service is a viable option if you’re looking to save money compared to constructing the app in-house. Many of outsourcing’s problems are discussed here.
You can save funds in different ways, such as:
- Pick Out Development for Several Platforms: Using cross-platform development tools, you may create your app for both Android and iOS at the same time.
- Code-Free Construction: Development of a no-code (or Codeless) app takes significantly less time and technical know-how than traditional coding. Thanks to the no-code platform’s pre-built components and plugins, you can quickly implement standard features without coding.
- Use Pre-made App Formats: The term “App Blueprints” refers to pre-built apps with several features appropriate for a specific sort of business or website. If you can’t find a solution that is a perfect fit for your organisation, you should be able to choose one that shares many of the essential aspects and modify it to meet your needs.
These key factors will help you create a mobile app that delivers the traffic and conversion you need. When you have a good mobile app, it will not be hard to promote your app correctly to get it in front of your target audience. Following this advice, you can create a successful mobile app for your business to help you reach your goals.
If you need assistance, locate a dependable and proficient developmental partner who will put forth their best effort to deliver solutions tailor-fit to your specific needs.
In Australia, you may find EB Pearls, a digital agency that provides eCommerce, web design, and mobile app development services. We have over 4000 successful projects and a #1 ranking on Clutch.
We build innovative, results-driven websites and mobile applications that help you connect with customers and expand your business. More than 180 dedicated programmers and designers work tirelessly to produce cutting-edge software for our clients. We have you covered if you need to hire mobile app developers in Sydney. Just give us a call or send us an email to schedule your free consultation.
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“We’re very happy with the results of EB Pearls’ work. Since its launch, the app has had over 7,000 downloads, with around 6,000 users completing the signup process in the first 6 weeks. ”
— Founder at Intro Dating