7 Top Reasons You Should Have an Email Newsletter for Your Brand
30 Jul 2019Content
Table of Contents
If you shudder at the antiquated sound of the word “newsletter,” it’s time to change your perspective.
Especially when it comes to creating an email newsletter.
It really is one of the easiest and most effective components of your marketing strategy.
And if you don’t have one yet, you should.
An Email Newsletter Will Help Your Brand Thrive
From creating a website to curating content for social media to developing Adwords campaigns, it’s hard to believe that something as simple as an email newsletter could have any sort of impact.
But it does. And in a big way. With an email newsletter, you have the opportunity to:
1. Boost Your Social Media Presence
You’ve done the necessary footwork to include social media channels as a part of your overall marketing and growth strategies.
But how do you build those communities?
Email newsletters. Start a conversation in the inbox where engagement is more singularly focused. But then finish it on a social media platform such as Twitter, where there’s far more reach.
It’s the perfect way to generate more activity on your Twitter feed… and beyond.
2. Get a Deeper Understanding of Your Ideal Client
Do you know what things your ideal client considers valuable, helpful, educational, inspiring or entertaining? You should.
And if you offer a newsletter, you’ll regularly consider these when coming up with topics.
Plus, by thinking about the questions your current clients ask a lot, you can more clearly formulate responses in that newsletter that will improve their experience with you.
3. Connect with New Prospects
At any given moment, there is plenty of “window” shoppers on the internet. For whatever reason, they have no intention of buying at the moment.
But what about when it does come time for them to make a purchase?
Having provided these prospective clients with your expertise and other valuable information through a newsletter, they’re more likely to remember you when that time finally does come.
4. Increase Brand Awareness
Building brand awareness is Marketing 101.
But the key is in creating awareness around your products or services without bombarding or overwhelming your customers.
A newsletter can deliver a substantial amount of information, all while familiarizing customers with your brand.
It’s also a consistent way to remind people of your presence. Stir in some compelling content, and you may even drive your audience to take action.
5. Pull More Traffic to Your Site
No matter how amazing your website is, most people aren’t going to just show up on it.
But a well-targeted newsletter can point them there.
It’s pretty amazing what a few incentives and strong call to action can achieve.
6. Retain Your List
The contact list you create for a newsletter is nothing short of sacred.
So if you’re relying solely on social media for connecting with your tribe, you’re taking a big risk.
Because even if every platform survives forever, you can be sure their algorithms won’t. And then say goodbye to all those contacts.
7. Drive Sales
There are several e-commerce strategies that drive sales. An email newsletter is one of the easiest.
Aside from showing your expertise, a newsletter is a great opportunity to highlight a new product and explain the benefits – without the high-pressure sales pitch.
Humans act impulsively. So throw in a coupon or a discount and connect your readers to a point of sale. You might be amazed at how easy it is.
Get to Writing
You needn’t be a brilliant writer to create an email newsletter. You need only a passion for your product or service and a willingness to share it with the world.
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