Why Globalisation Is Important for Digital Agencies

Why Globalisation Is Important for Digital Agencies

24 Jan 2015


Binisha Sharma

If there’s one business trend that doesn’t seem to be going anywhere, it’s globalisation. Thanks to technology, we no longer live in a self-contained environment. Nowadays if an organisation isn’t willing or ready to diversify and expand itself beyond its country’s borders, it will simply be left behind.

Globalisation in the Web design industry

If there’s one industry that lends itself most easily to globalisation, it’s web design and development. Digital agencies capable of working with businesses around the world are most likely to succeed – after all, in an industry where staying abreast of cutting-edge technology is key, it makes sense that such technology would also enable thinking on a global scale.

Digital Agencies
Digital Agencies

With this global thinking comes networking and expansion previously unheard of only one or two generations ago. While in past generations it was necessary to have many satellite offices if a company expanded on a global scale – not to mention travel expenses and other unwieldy costs – nowadays attending a meeting or assisting a client halfway around the world is as easy as connecting via the web.

Why Web design is a lucrative industry?

Unlike organisations that produce and/or sell physical products and as a result are concerned with the logistics therein, web design and development don’t involve such costly or complicated concerns. What it does involve, however, is an understanding of world culture and how a message can best be conveyed depending on a website’s intended audience. So if a company looks to expand globally, with that expansion must come global experience and continual growth in understanding and relating to the rest of the world.

Why go global with EB Pearls?

The way globalisation works in a company like EB Pearls results in a “best of both worlds” scenario for the customer. There’s the hands-on, face-to-face interaction provided by our local team, and the skills and technical prowess of our off-site global team members all working in tandem in order to provide the best possible outcome for our customers. This global way of thinking means that projects aren’t hindered by sheltered or boxed-in thinking; rather, a wider array of options and creative solutions are available.

In the modern business environment, globalisation isn’t a choice – it’s a necessity. But when it comes to the web design and development industry, luckily, globalisation is a natural byproduct of the very technology upon which it depends.


Serving as the lead point of contact for all customer management matters, Binisha focuses on fostering a talented and innovative team of design. She acts as client advocate and works with teams to ensure that client needs are understood and satisfied to help improve the overall customer experience.

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