Website Development for ASCP: Enhancing User Experience and Boosting Conversions

Australian Society for Concrete Pavements (ASCP) is a not-for-profit organisation in Australia that aims to provide improvements in the design, construction as well as quality of concrete pavements in Australia through technology, education, transfer, and research.

Technology Used

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Understanding the Client:

ASCP, the Australian Society for Concrete Pavements, approached EB Pearls with the goal of updating their existing website to align with their professional identity. They wanted to improve the user experience, content accessibility, and functionality of the website. ASCP also aimed to increase conversions, improve their corporate image, and enhance customer satisfaction.

Our Approach:

EB Pearls followed a comprehensive approach to meet ASCP’s requirements and deliver a successful website development project. We began with a thorough business process analysis and requirements gathering phase. Wireframes and high-fidelity prototypes were created to ensure a responsive design across different devices. We conducted usability testing and incorporated user feedback to enhance the overall user experience. Throughout the development process, we prioritized backlog management, sprint planning, and effective communication with the client.

The Challenge:

The main challenge was to transform the outdated ASCP website into a professional and user-friendly platform. We had to address the user problems of aesthetics, content accessibility, and administrator functionality while tackling the business problems of low conversions. Additionally, we had to ensure the website’s responsiveness across desktop, mobile, and tablet devices.

Responsive Design:

To maximize the user experience, we implemented a responsive design approach. The website was optimized to render seamlessly on various devices, allowing users to access content and navigate effortlessly, regardless of the screen size. The new ASCP website provided a consistent and visually appealing experience across all platforms.

Eb Pearls

Key Features:

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Dedicated Events page

The website provided users with a dedicated Events page, offering a diverse selection of ASCP events, Australian events, and international events. Users could easily explore and participate in these events, staying updated with the latest developments in the concrete pavement industry

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Comprehensive Resources

The website offered a comprehensive collection of Society Technical Papers and Articles, empowering users with valuable knowledge resources. With advanced search options based on subject, field, and document type, users could efficiently retrieve specific documents tailored to their needs. This feature facilitated research and professional development within the concrete pavement industry

Our role in the project

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The Outcome:

The new ASCP website showcased a professional design that aligned with the organization’s identity and objectives. Users benefited from improved content accessibility, enhanced functionality, and a seamless user experience. The updates helped ASCP increase conversions, improve their corporate image, and ultimately achieve higher customer satisfaction

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