- Innovation Consulting
- Research
- UI/UX Audit
- Stakeholders workshop
- Product strategy
- Rapid prototyping
The Juice
People take Performance and Image Enhancing Drugs (PIEDs) with the goal of modifying their physical appearance and improving their sporting performance. Anabolic steroids, peptides, and hormones are among them. PIEDs are used for a variety of purposes. Some of the expected advantages of using these substances are increased muscle size and definition, lowering the water retention, lowering body fat, boosting strength and endurance, and allowing the body to recover from injury more quickly. The client from The Juice sought to develop a website to provide information about PIEDs, Health risks, being safe and more.
Industry: Health
Project type: Website
Our role in the project
User experience
Design
- UI/UX Design
- Visual design
- Website design
- User testing
Development
- HTML/CSS/JS
- Wordpress theme development
Post-launch
- Innovation Consulting
- UI/UX Audit
- Product strategy
Technology Used
Project Overview
The goal of this web design project was to create a new, modern and visually appealing website for The Juice. EB Pearls worked with The Juice to create something with an outstanding user experience and design, that would keep users engaged and satisfied with their experience of using the website. The end goal for the website was to drive visitors to use The Juice so that interested users can get information about PIEDs, What are they, How they work, PIEDs cycles, PIEDS and the law . EB Pearls facilitated this through stand out design. This website was produced by Hepatitis Australia with support from the Australian Injecting & Illicit Drug Users League (AIVL). Development of this site was made possible with grant funding from the Australian Government Department of Health.
Business Problems
Business Problems
The client from The Juice wanted to develop the website to encourage better awareness of blood borne viruses (BBVs) among people who inject PIEDs, and impart knowledge about the risks of BBV infection. People who use PIEDs believes that these substances can increase the speed to make body stronger, to get bigger, and faster. However, they might not know about the risks associated with using PIEDs. With The Juice, client wanted to make people aware about How PIEDs work, PIEDs Cycles, PIEDs and the law, What are the risks, Blood borne viruses, Bacterial and fungal infections and many more.
Discovery
EB Pearls worked with the client to understand their exact requirements, this included the scope of the project and the expected user journey through the website. This ensured that we were able to create something that matched their vision of the website. EB Pearls needed to understand the type of users that would be using The Juice website, as well as the type of content that they would be looking for. Understanding these user requirements allowed EB Pearls to customize the website’s design and experience, to suit their customer needs.
User Experience
When creating the user experience and design for The Juice, it was important for our team to understand the vision of their team, and understand the mindset that users will be in when using the website. This allowed us to create something that appeals to not only our client, but also the website’s target audience. We knew from our discovery sessions with The Juice that a big focus would be placed on enticing website visitors to use the platform to get more information on PIED, so this is something we focused on when creating the website user experience and design. We also had to ensure that the website rendered in an appealing way on mobile screens and tablets in order to maximize new users.
Website Key Features
- Creative and attractive images and icons.
- Easy to read and follow the information on each page.
- Smart web design to enhance the user experience and user flow of the website.
- Eyecatching call to action buttons pushing users to explore The Juice further.
- Creative use of The Juice’s style guide, including logos, colors, and fonts.
Retrospective
EB Pearls was able to work with The Juice to create a website that satisfied all of its needs, as well as the needs of the website’s users. EB Pearls’ team created an excellent user experience and design, using features such as standout images and iconography, to draw in users and push them to use the Juice platform.
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