10 Most Popular Mobile App Analytics Tools

Mobile App Analytics
mitchel-woods@2x By Mitchel Woods August 3rd 2020

From technology to aerospace, every industry has its methodology for its analytics processes. The need to capture data on every level is ingrained into the thought process of business leaders around the world. 

No other place is this truer than in the world of mobile app development. The information gathered from mobile app analytics help developers improve on their current applications, pinpoint potential issues, and even develop new ideas for future projects. 

A mirror image of web analytics, app analytics captures much of the same data. Let’s take a quick look at some of the most popular mobile app analytics programs on the market so you can decide which one is best for you. 

Mobile App Analytics Programs

Developing an app and getting authorisation to sell it on the marketplace is only half the battle. Now that your product is out there, your job can truly begin. 

To be able to maintain and update your application, you must be able to monitor user behaviour, usage trends and any bugs that may appear in your system. Here are nine of the programs on the market today that can help you accomplish these tasks. 

1. Firebase

One of the most significant features of Firebase that makes it so appealing to developers is not only the analytics aspect of the program but also the fact that it provides the user with the infrastructure to build their application. 

Out currently on both iOS and Android platforms, this mobile app analytics program currently costs around 36.53 AUD per month to operate. It offers many features including crash reporting, can allow BaaS without the need for your servers and is optimised for those applications that operate in real-time.  

Price: Free to start, then programs begin at 36.53 per month.

2. UXCam

This application helps to analyse and improve key performance indicators. It captures micro-interaction data sets. It utilises session replay and heat maps of each screen. This application is available for both iOS and Android users. 

Price: Offers a free or paid account that can be charged monthly. Must email directly for a quote.

3. MixPanel

An excellent application for many industries MixPanel offers behavioural analytics, data governance, and a user analytics infrastructure to help developers make the most of their mobile app analytics. 

Price: Their free version is excellent for those who are just starting; however, you need deep pockets if you want to upgrade to their paid version, which starts at 1459.90 AUD per month. Perfect for larger corporations who don’t mind the steep price tag.  

4. Amplitude

Used by some of the biggest names in business, Amplitude offers some unique features that developers may enjoy. 

Their behavioural analytics platform is free for its users up to 10 million user actions per month after which you must call for special pricing. With retention rate detection and scaleable analytics, it’s easy to see why this program is a favourite among developers. 

Price:Offers a free or paid account that can be charged monthly.

5. Segment

Expanding their mobile app analytics platform Segment covers every interaction your user makes from the mobile app on iOS and Android, to push, email, and help desks. This program will create the schematics for you and push them down the pipeline. 

A free account allows access to 1,000 MTU’s (monthly tracked users) with unlimited destinations. With paid programs starting at 175.36 AUD per month, this program is excellent for individuals and startups, with other options available for larger corporations. 

Price:Offers a free or paid account that can be charged monthly. Starting at 175.36 AUD.

6. AppsFlyer

Growing your mobile business is viable with the usage of the mobile app analytics program Appsflyer. With people-based attribution, deep linking, and marketing analytics, you can scale your mobile business with ease. 

You can test out the app for 30 days to see if it works for you — an excellent solution for those whose application is designed for the gaming or retail industries.

Price:Offers a free or paid account.

7. LeanPlum

Most notably used by the geniuses behind the TED Conferences, this mobile app analytics program helps it’s users drive engagement and build brand loyalty. 

Offering mobile marketing automation this app helps you scale your engagements and provides valuable information on users real-time behaviours. 

Price:Offers a free or paid account but you must contact the company for a quote.

8. AppAnnie

Used by Fortune 500 companies, AppAnnie is used to help application developers monitor every aspect of the app life cycle. From foundational data to market insights, AppAnnie helps marketing departments get the most from their analytics experience.

When looking to expand into new markets, AppAnnie can help you take a clear snapshot of your current mobile landscape. Analyse your market trends from around the world and see which ones are performing better than the rest. 

Use this information to help monetise your application and earn more return on your investment. 

Price:Offers a free or paid account.

9. Reflection

Used by the BBC, Soundcloud, and other notable businesses, Reflection allows app developers to analyse reviews for ordinary words to help find trends and bugs in their systems. 

With a newly released feature Reflection allows mobile app developers to see which nations are among the top-rated for soft launces of apps that are similar to theirs. This feature comes in handy when trying to scale into new territories. 

With an option to monitor daily downloads, developers can track where they fall on the top 200 free or paid application charts. With an extremely user-friendly interface, this app is perfect for all level of marketing agent or mobile app developer. 

Price:Offers a free or paid account.

10. Adjust

Adjust mobile app analytics is excellent for those in the gaming, finance, industries as these sectors are often hosting several advertisements either for in-app purchases or for other products and services within their mobile applications.  With the ability to prevent bot fraud Adjust can protect the user experience.

With cohort analysis integration developers can track critical KPI’s that can be used to determine users overall lifetime value — thus placing their focus where it would provide the most beneficial. 

Price:Offers a free or paid account.

Consistency Is Key

Whichever mobile app analytics platform you decide to use, consistency is key to unravelling the mystery that is overall user experience. This data can prove invaluable in learning how consumers interact with your mobile application and help you develop a future mobile app marketing strategy. 

For more details on navigating the digital space, check out our website for more information to see how we can help you build (and implement) the right strategies for your business. 

mitchel-woods@2x By Mitchel Woods

Mitchel is one of the most skilful members of our UX team. He is a very detail oriented person and digs deep in every product to ensure the application is delivered with the utmost quality. His solid communication skills mean he has produced 5-star ratings in every project that he has worked on.

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