Our role in the project

User experience

  • Innovation Consulting
  • Research
  • UI/UX Audit
  • Stakeholders workshop
  • Rapid prototyping

Design

  • UI/UX Design
  • Visual design
  • Website design
  • User testing
  • User engagement testing

Development

  • HTML/CSS/JS
  • Wordpress theme development

Post-Launch

  • Stakeholders workshop
  • Product strategy
  • User testing
  • User engagement testing

Technology Used

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WordPress
Icons8 Sass
Sass
Icons8 Jquery
jquery
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Advanced custom fields
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MySQL
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WP Engine

Project overview

The website for Watsons Bay Hotel needed an overhaul that would breathe new life into the brand by creating a design that was aesthetically pleasing, while still being streamlined and easy to navigate. It was paramount that the services of Watsons Bay Hotel were conveyed to visitors in a visually engaging way, leaving users with a strong positive impression. EB Pearls came up with a design that was able to satisfy both the website visitors and the client.

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User Problems

User Problems

The major goal when recreating the website, was to fascinate users who were looking to enjoy luxurious accommodation and organise events in Watson Bay Hotel’s pristine location.
The end product was developed with a minimalist design that used interactive pictures and thumbnails to depict the beauty of Watsons Bay Hotel and its surrounding areas.

Wild Mobile Artboard

User experience

Incorporating all the services of the Watsons Bay Hotel and making it intuitive as possible for the user, was one of the key goals for our UX designer. Analysing the offerings and the target audience for each offering, we outline a user journey for each customer section and outline a wireframe and user journey map. Then, we conducted user testing on our low-fidelity prototype.

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Design Sprint

Design Sprint

Based on the interactive wireframe and considering the persona of the user, our design team created a design concept for Watsons Bay Hotel. It was an interactive and collaborative session with the client, where we were able to complete the entire design of the website in 1 design sprint.

Design

Internal Testing

Internal Testing

To get feedback and improve further, internal testing was done. After the testing, the most important part was easy navigation, allowing users to reach their desired screen, as well as the uniformity in the screens.

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Highlights

  • Web Design Through Visual Immersion: A visually engaging aesthetic. The prime reason why people use the Watsons Bay Hotel for holidays and events is its pristine location and luxurious accommodation. The website needed to show this. To accomplish this, it was important to engage visitors through an immersive visual design that did not overwhelm the user with too much information. The end product was a minimalist design that used subtly interactive pictures and thumbnails to depict the beauty of Watsons Bay Hotel and its surrounding areas.
  • Following modern and emerging design principles: It is important to convey all the services offered by Watsons Bay Hotel to the users without overwhelming the visitor. For the new Watsons Bay Hotel website, all unnecessary text content was removed in favour of a picture-orientated approach. The idea was to make the website seem more like a gallery where visitors scroll through a predefined and streamlined path. Overall, this redesign proved to be more fitting with the beauty of Watsons Bay Hotel and its surroundings.
Watsons Bay hotel - Responsive wordpress website design
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Retrospective

EB Pearls has managed to breathe new life into the Watsons Bay Hotel by making the new website more visually-oriented and more immersive through a thoughtful redesign to match modern trends and design principles.

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Next steps

Next steps

After the completion of the Watsons Bay Hotel website, we worked on several other hotel websites for Sydney Collective Group. We currently manage and enhance all the websites for Sydney Collective Group.