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Michelle Guinea

5 Reasons In-App User Feedback is Important

Collecting and analysing app feedback is a key part of app development. If you don’t know what your users want, then your app is doomed to fail. If users encounter issues with your app, such as bugs or crashes, few of them are going to bother persevering through it. Instead, they’ll download another app that…

How to Create a Content Marketing Strategy for Your Brand

Every organization strives for sales. So what is the most effective way to get this done? The answer is simple. Implement a digital content marketing plan. Although the implementation of this strategy is not quite as simple. On average, a business spends one-third of its budget on digital endeavours. Industry experts agree that there is greater…