Michelle Guinea

Collecting and analysing app feedback is a key part of app development. If you don’t know what your users want, then your app is doomed to fail. If users encounter issues with your app, such as bugs or crashes, few of them are going to bother persevering through it. Instead, they’ll download another app that…

Every organization strives for sales. So what is the most effective way to get this done? The answer is simple. Implement a digital content marketing plan. Although the implementation of this strategy is not quite as simple. On average, a business spends one-third of its budget on digital endeavours. Industry experts agree that there is greater…

Did you know having a blog increases your indexing by 434%? That’s right: you’ll rank on Google over 400 % more often. And that drives business, plain and simple. Not convinced your business needs a blog? Check out the top nine benefits of blogging to change your mind! 1. Bring in Traffic to Your Web page One…

Did you know that Google processes 3.5 billion searches a day? Marketers around the globe can take advantage of this search engine traffic by implementing Search Engine Optimisation (SEO). A lot goes into SEO, however. A solid campaign depends upon the right keywords, the right content and the right audience. It also depends upon landing pages. How…