Our role in the project

User experience

  • Innovation Consulting
  • Research
  • Stakeholders workshop
  • Product strategy
  • UI/UX Design

User interface design

  • UI/UX Audit
  • UI/UX Design
  • Visual design

Development

  • HTML/CSS/JS
  • Wordpress theme development

Post-Launch

  • Innovation Consulting
  • UI/UX Audit
  • Stakeholders workshop
  • Product strategy
  • User testing

Technology Used

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Advanced custom fields
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WordPress
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Sass
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MySQL

Define Requirement

Problems
Icon User

User Problems

User Problems

The new look of the website introduced  ASCP as a professional technical society that makes professional objective cases for concrete pavements. The updated site also makes a wide range of balanced, clear and related information about concrete pavements in Australia available.

 The main objective of the project is to update its current website to match the level of professionalism with its functions and aesthetics. The new website of ASCP allows administrators to add new pages or new content and provides existing members with genuine utility.

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Business Problems

Business Problems

The business problem  this app tries to solve is that since they were not making money because of the outdated website, EB Pearls helped ASCP to increase conversions so that they can earn more money. Also, the updated website will help the company to improve business credentials to create a better corporate image. Ultimately, this will result in higher customer satisfaction.

Process

Discovery

During the process of website development, product owners, developers, designers worked to discover ways to keep users engaged for a longer time. Besides, the website required a lot of changes and several issues had to be fixed during the process. Moreover, frequent reviews were done and issues were fixed by identifying mismatched expectations early.

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Backlog creation

Backlog creation

Our team worked for in depth backlog management. It was also worth noting the items that we were working on within the two-week sprint. It helped us what was coming up so that the team planned and worked quickly in order to add new features.

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Backlog grooming

Backlog grooming

Grooming the product backlog began with analysing the feedback collected from the clients. This resulted in adding, adjusting, design and workflow sketches and so on. This also allowed us to understand what tasks to prioritise and also to track the project progress.

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UX & UI
Design

Design Sprint

Design Sprint

Design sprint provided a list of things to do in an order. Each activity was completed in the given amount of time. This deadline actually created time pressure among the team to get things done. Besides, we had to ensure that the website rendered in an appealing way on mobile screens and tablets in order to increase new users.

 

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User Usability Testing

User Usability Testing

The users were observed during the initial testing of the website that uncovered the opportunities to improve the overall user experience. We also focused on having easy navigation to reach the desired screen as well as prioritised on the uniformity of the screens.

Colours

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Typography

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Unique Features

  1. Events

Users will be redirected to the Events page through this tab on the home page. They can choose from the list of events like-

 ASCP Events Only

Australian Events Only

International Events Only

 

2. News

With the News button, users can get redirected to the News listing page. Here, members and sponsors submit relevant news articles for inclusion on this page. Also, users are able to manage the sub menus and their respective links so that they can get redirected to the entered links.

  • Latest News
  • ASCP Newsletter

3. Resources

Users can access Society Technical Papers and Articles through Resources. They can also choose subject, field and document type to search for the required document.

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Retrospective

Learning

Learning

Learning

We endeavoured our best to offer convenient results to our clients while developing the website. Since the website stores user data as well as handles payments using PayPal gateway and it is widely and geographically available with respectable load times. We were very focused in developing the website to secure against vandalism hacking, malware infection and backdoor attacks. So, we have learnt to create and keep the effortlessness of the product at its best with higher security, seamless response, and web interoperability. 

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Next steps

Next steps

After the website is launched, we always ensure to make the client succinctly informed. Moreover, we frequently communicate with the clients and we are all-time available for future maintenance and are committed to ongoing support.