Tag: ecommerce guru

11 Ways to Make WordPress Faster

The need for speed

When it comes to your website‘s loading time, every second counts. The need for speed nowadays translates into every aspect of life, including the time spent browsing the web.

In fact:

  • A website’s loading time is a contributing factor to page abandonment. We now know that a user’s expectancy when it comes to waiting for a webpage to load is 2 seconds or less.
  • Faster loading time improves your website’s search engine ranking.
  • Your website loading faster can also increase your website’s conversion rate. Research shows that a 1 second delay in page response can result in a 7% reduction in conversions.

Identify speed bumps

Now, the next logical step towards fixing the problem with your website is identifying it by running a speed test.

Pingdom is a well-known and free tool that offers website monitoring services. Another great thing about this tool is that it has a user friendly interface, offers easy to follow summaries and it helps you to easily identify the existing issues with your website.

Make it faster

Once you’ve identified the issues it should be a little easier to fix the problem.

Keep it simple at the core

Think about your WordPress website like a body. If you want to strengthen the whole body you have to find ways to strengthen the core.

Now, what is the core of your website? Your website’s core would be: the hosting, themes and the plugins. Keeping these simple and uncluttered will help making it stronger, aka faster.

Choose a fast host

When it comes to choosing a server to host your website, you have to do your research. Reliable and fast hosting options aren’t always the cheap ones. The quality of the hosting service is definitely linked to how much you have paid for it.

Choose a clean theme

Choosing a theme can be overwhelming, especially with so many options to choose from. A solid framework and clean theme are going to help your website run faster. This way you won’t need excessive plugins, which will keep your website uncluttered.

Use caching plugins

W3 Total Caches is a plugin designed to improve your website’s user experience by increasing server performance. It can also help with loading speed by reducing download times and providing transparent content delivery network integration.

Only keep what you need

When it comes to using plugins for your website avoid installing non-essential ones. Every once in a while it’s best to do a check-up of the plugins you already have: keep the ones that work and get rid of the faulty ones.

Optimize images

An image optimizer will reduce the file size of an image while maintaining its quality. WP-Smushit is a free plugin that can do this automatically for you while also boosting your SEO.

Optimise the website homepage

Optimising your homepage contributes to a faster website loading time. The homepage is the page that needs to work faster, since it’s also the one that most users will be landing on.

A few quick ways to optimize it are:

  • Show excerpts instead of full posts;
  • Reduce the number of posts shown on the page;
  • Remove unnecessary widgets (you can include them in posts).

All in all, just keep it simple and minimalist – it will look better and load faster.

Optimise database

Database optimisation plugins are simple but effective clean-up tools for your website database; an automatic organiser. WordPress offers many options for database optimisation, such as: WP-Optimize andWP-DBManager.

Revisions control

Revision Control is a simple plugin that allows you to control the amount of post revisions stored. Less clutter means more storage space and faster loading time.

Image loading time

When a post contains lots of images it may take longer until they can all load. This plugin can help with this – it loads the images above the fold and as the reader scrolls down, the other images begin to load just before they come into view.

Storage space and security

CloudFare is a great tool that can not only increase the loading speed of your website, but can also offer the website its needed security. Along with W3 Total Cache plugin, they make a great combination that can drastically improve your website’s loading speed and security issues.

 

Why Magento is The Best Ecommerce Solution?

Ecommerce is a business model that enables to conduct the business over the Internet, using any of the applications that rely on the Internet. Online business is obviously advantageous due to its 24-7 availability, global reach and efficient customer service.

The greatest part of ecommerce websites is that you can explore thousands of products and services, read about them in detail, and know the prices without actually visiting the stores. Nowadays people prefer shopping online simply with a mouse click, this has changed the face and pace of shopping. Cherry on top of the cake is that now shopping is possible anywhere, anytime with the arrival of smart phones and tablets.

Nowadays there are many open source e-commerce platforms available but the popularity of the Magento platform is increasing day by day. Online businesses are migrating rapidly to Magento due to its rich feature and powerful inbuilt functionalities.

Here are 8 reasons to Choose Magento for your Ecommerce Platform:

Open Source Platform

Magento is an open source platform and can be downloaded for free. Since this is open source software, developers can modify the source code and add features and functionality by creating or installing add-ons and plug-ins as per your business requirement.

Easier Site Management

Magento has the feature of handling multiple stores. You can even operate stores on multiple websites; Magento helps you to manage them from one admin panel. All the sales and customers can be managed from a single database. This saves a lot of time of placing orders and managing sales. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management etc.

Scalable Platform

Magento can be molded into whatever you want it to be. You have a small business or large enterprise; it can adapt your small business requirement or your complicated and sophisticated requirements. Magento is highly scalable and flexible that can be customized to serve any business model. Store Owners can expand the platform up to their anticipation provided that they work with a Magento expert team.

User Friendliness

When you use Magento, the products of your store can be displayed easily. That gives the people a great buying experience. Effective layout help people in site navigation, hence helps to find out the things they are looking for quickly. Zoom-in capability, product reviews, multiple images of a product are some of the features that make Magento user friendly and inspires the visitors to make a buy and revisit the website.

Search Engine Optimization

If your website does not get traffic visits through search engines then you are not going to achieve a return on your investment. Search engines love Magento because it creates very clean URLs, tags and descriptions with keywords. This directly helps in sales and revenue generation. It also has powerful tools such as Up-Sells and Cross-Sells that encourage the users to order for more products.

Magento Supports Mobile Commerce

HTML5 capabilities are now being integrated into Magento Community and Enterprise editions. With this, Magento store owners can offer better mobile shopping experiences across multiple web browsers and devices, especially those millions of mobile devices that don’t have support for Flash.
An online store which has been developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities drag and drop facilities for shopping carts etc.

Analytics and Reporting

With Magento your online store is already associated with Google Analytics, Google Base and Google Checkout. This helps you to keep track of your site visitors. These tools give you reports on shopping cart abandonment, search terms used within your store, most viewed products, etc.

Security and Payment Option

Magento is a secure platform, the implementation of SSL security and dedicated IP is easy. Customers will buy from your Magento stores with a feel of security. This is definitely helpful to increase the conversion rate. Magento provides different payment methods, this allow you to accept payments using different payment processors like PayPal, Authorize.net, Google etc. Customers can also pay through check/money order, credit cards, purchase order and many more.

ebPearls is a professional web design and web development company based in Surry Hills, Sydney. We specialize in design and implementation of Magento web development. Our expert team of Magento developers designs your ecommerce websites making sure that they meet the demands of both customers and business. They are experts at delivering search engine optimized ecommerce websites with increased traffic and overwhelming conversion rate. So, do you want to take your business to next level and give your customers a better shopping experience, Magento web development is the best solution.